www.amazon.com

Report from 6/28/2026, 3:30:25 PM https://www.amazon.com/
Latest run · lab, cold cache
42
6/28/2026
28-day score · p75 · the standard
—
no history yet (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/amazon.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.amazon.com%2F)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.amazon.com%2F"><img src="https://agentvitals.dev/badge/amazon.com.svg" alt="Core Agent Vitals" height="20"></a>
42
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.50
SSD Semantic Signal Density Needs work
30 tok
TC Token Cost Good
14 ms
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.amazon.com/

Diagnostics

high CRR Content is hidden behind JavaScript

100% of content requires JS

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

signal 1.00 · JSON-LD 0/1 · missing: structured-data

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 57/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: * (all) Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

✗ robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://agents-json.org

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

challenge.js — 299 KiB transferred, 99.4% unused (third-party)

EvidenceCDP JS coverage: 297 KiB of this bundle is never executed on load.
Impact~-297 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of challenge.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

media-amazon.com — 2159 KiB, 125 requests, 134 ms main-thread

EvidenceThird-party is 83.7% of total transfer (130 requests); media-amazon.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove media-amazon.com; defer non-critical third-party scripts.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.207.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumBreak up long main-thread tasks

longest task 134 ms (1 total)

EvidenceMain thread blocked 134 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

2.9 MB total

Evidence2.9 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

130 third-party requests · 2464 KiB (83.7% of transfer) · 134 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
media-amazon.com1252159 KiB134 ms
awswaf.com3301 KiB—
ssl-images-amazon.com14 KiB—
amazon-adsystem.com10 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.js 3P299 KiB99.4%297 KiB
https://m.media-amazon.com/images/I/51rG04VN8cL._RC%7C71xmxKtlcHL.js,41VWJ7fRjuL.js,01QvReFeJyL.js,01kC46b9vjL.js,817-k-6kdXL.js,11C6Xs6tLuL.js,41jBieyCvYL.js,01wXnKULArL.js,01+pnQJuQ0L.js,311S4pZ3B4L.js,51GC3iCVEKL.js,41GvVRH6GqL.js,41LquXcMYDL.js,11lw6J7z8iL.js,31xP+jauM-L.js,01VYGE8lGhL.js_.js?AUIClients/NavDesktopUberAsset 3P162 KiB66.5%108 KiB
https://m.media-amazon.com/images/I/71YOHSc9NjL._RC%7C81xAPm3uFgL.js,41e3vzUiFkL.js_.js?AUIClients/IdentityBaseAssets 3P128 KiB55.3%71 KiB
https://m.media-amazon.com/images/I/11I0WXrZVoL._RC%7C11Y+5x+kkTL.js,51IrWwn6GEL.js,115zbyk371L.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21NadQlXUWL.js,01vRf9id2EL.js,31on-La90vL.js,11a7qqY8xXL.js,11PZSUl3FLL.js,51C4kaFbiAL.js,11FhdH2HZwL.js,11wb9K3sw0L.js,11BrgrMAHUL.js,11dKU9zhD1L.js,21F6z4HaEVL.js,01Svfxfy8OL.js,61lbT4bHNWL.js,01ikBbTAneL.js,31xywoXPfpL.js,01qXJuwGmxL.js,01WlsjNmqIL.js,11F929pmpYL.js,31dUhXzzjYL.js,01rpauTep4L.js,314M2Oak7hL.js,011FfPwYqHL.js,21P5VvHf-XL.js,01pTq+jF06L.js,21kN0q4IA-L.js,0105nvqLd4L.js,11vb6P5C5AL.js,013jNanSD3L.js_.js?AUIClients/AmazonUI 3P84 KiB71.9%60 KiB
https://m.media-amazon.com/images/I/61xJcNKKLXL.js?AUIClients/AmazonUIjQuery 3P33 KiB48.6%16 KiB
https://m.media-amazon.com/images/I/61FhuMxbE7L.js?AUIClients/AmazonHomepageBuzzWebComponents 3P28 KiB53.9%15 KiB
https://m.media-amazon.com/images/I/512AVv0gC9L._RC%7C110DLNMtP6L.js,11NBZ7Qe33L.js_.js?AUIClients/GWMWebAssets 3P21 KiB62.3%13 KiB
https://m.media-amazon.com/images/I/516npEhK50L.js?AUIClients/CardJsRuntimeBuzzCopyBuild 3P16 KiB71.2%12 KiB
https://m.media-amazon.com/images/I/21VLR+H3NfL._RC%7C21XeeuOZr2L.js,31kM2yZG8oL.js,31zg3Y9kN8L.js_.js?xcp 3P9 KiB80.3%8 KiB
https://m.media-amazon.com/images/I/518dRCZrPeL.js?AUIClients/AmazonLightsaberPageAssets 3P10 KiB76.4%7 KiB
https://m.media-amazon.com/images/I/31LDUoDVGQL.js?xcp 3P6 KiB85.6%5 KiB
https://m.media-amazon.com/images/I/31da309R+5L.js?AUIClients/PuffAuiAssets 3P5 KiB73%3 KiB
https://images-na.ssl-images-amazon.com/images/I/215h87l68bL.js 3P4 KiB79.7%3 KiB
https://m.media-amazon.com/images/I/21a1o3dUMiL.js?AUIClients/WebFlowIngressJs 3P3 KiB86%2 KiB
https://m.media-amazon.com/images/I/21Yni+jKzkL.js?AUIClients/GWMMetricsJS 3P3 KiB43.3%1 KiB

Network

153Requests
2942 KiBTransferred
22Scripts
83.7%3rd-party
1Long tasks
Image (84)
865 KiB
Script (22)
844 KiB
Font (21)
617 KiB
Document (3)
238 KiB
XHR (4)
220 KiB
Stylesheet (8)
136 KiB
Other (2)
15 KiB
Ping (6)
3 KiB
Fetch (3)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.jsScript200299 KiB
https://www.amazon.com/Document200236 KiB
https://m.media-amazon.com/images/I/51rG04VN8cL._RC%7C71xmxKtlcHL.js,41VWJ7fRjuL.js,01QvReFeJyL.js,01kC46b9vjL.js,817-k-6kdXL.js,11C6Xs6tLuL.js,41jBieyCvYL.js,01wXnKULArL.js,01+pnQJuQ0L.js,311S4pZ3B4L.js,51GC3iCVEKL.js,41GvVRH6GqL.js,41LquXcMYDL.js,11lw6J7z8iL.js,31xP+jauM-L.js,01VYGE8lGhL.js_.js?AUIClients/NavDesktopUberAssetScript200162 KiB
https://m.media-amazon.com/images/I/71YOHSc9NjL._RC%7C81xAPm3uFgL.js,41e3vzUiFkL.js_.js?AUIClients/IdentityBaseAssetsScript200128 KiB
https://www.amazon.com/dram/renderLazyLoadedStreaming?rshVal=1790853547802XHR200116 KiB
https://www.amazon.com/dram/renderLazyLoadedStreaming?rshVal=1790853548204XHR20093 KiB
https://m.media-amazon.com/images/S/sash/YixBCot3QJnxh4p.woff2Font20092 KiB
https://m.media-amazon.com/images/I/11I0WXrZVoL._RC%7C11Y+5x+kkTL.js,51IrWwn6GEL.js,115zbyk371L.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21NadQlXUWL.js,01vRf9id2EL.js,31on-La90vL.js,11a7qqY8xXL.js,11PZSUl3FLL.js,51C4kaFbiAL.js,11FhdH2HZwL.js,11wb9K3sw0L.js,11BrgrMAHUL.js,11dKU9zhD1L.js,21F6z4HaEVL.js,01Svfxfy8OL.js,61lbT4bHNWL.js,01ikBbTAneL.js,31xywoXPfpL.js,01qXJuwGmxL.js,01WlsjNmqIL.js,11F929pmpYL.js,31dUhXzzjYL.js,01rpauTep4L.js,314M2Oak7hL.js,011FfPwYqHL.js,21P5VvHf-XL.js,01pTq+jF06L.js,21kN0q4IA-L.js,0105nvqLd4L.js,11vb6P5C5AL.js,013jNanSD3L.js_.js?AUIClients/AmazonUIScript20084 KiB
https://m.media-amazon.com/images/I/51waPb-h-9L._RC%7C71HIp7smmYL.css,41WcY5PbsbL.css,612evE2JRhL.css,61Y0ThXQrKL.css,41sOnlSfhtL.css,01FcI3FsaiL.css,21y6uRBcF9L.css,01-Mnqi69mL.css,31YZpDCYJPL.css,21DwGGPS1eL.css,41vWFCvFunL.css,21CB9R4dxNL.css,111Bp55OByL.css,01f-B++9uCL.css,21KQnzhmfTL.css,41KjMVCHsoL.css,61f0dQ2ffRL.css,01NLp3ZKNoL.css_.css?AUIClients/NavDesktopUberAssetStylesheet20077 KiB
https://m.media-amazon.com/images/I/61upHi2gzaL._AC_AIweblab1431263,T1_FMavif_SF1282.5,2052_QL54_.jpg?aicid=homepage-single-creative-cardImage20070 KiB
https://m.media-amazon.com/images/I/61Ld77LHXQL._AC_AIweblab1431263,T1_FMavif_SF1282.5,1981.5_QL54_.jpg?aicid=homepage-single-creative-cardImage20052 KiB
https://m.media-amazon.com/images/I/61R7G24e7dL._AC_AIweblab1431263,T1_FMavif_SF1282.5,1981.5_QL54_.jpg?aicid=homepage-single-creative-cardImage20051 KiB
https://m.media-amazon.com/images/S/sash/MAbi1rCjQI9H2y0.pngImage20045 KiB
https://m.media-amazon.com/images/I/613fnGHLTYL._AC_AIweblab1431263,T1_FMavif_SF1282.5,1981.5_QL54_.jpg?aicid=homepage-single-creative-cardImage20036 KiB
https://m.media-amazon.com/images/I/11WsGYSItxL._RC%7C01DE6WSvLKL.css,516AF8YtSfL.css,31VyBF3Z4EL.css,01dpRn7s1DL.css,21JMC7OC91L.css,01xH+fhFIJL.css,01oplyhwgTL.css,413Vvv3GONL.css,1170nDgl0uL.css,01Rw4F+QU6L.css,11GW2DCngTL.css,01dwEpLmO4L.css,01IdKcBuAdL.css,01iHqjS7YfL.css,21D3IemrALL.css,11Cv7swYm2L.css,51kR4v4RCcL.css,01yC8kk5kkL.css,11hdEXw-6rL.css,01GAxF7K5tL.css,01ZM-s8Z3xL.css,21gEzBqpmtL.css,11FeoxrgiyL.css,21Yuul0BcnL.css,01rSTIgNJIL.css,21HqyYwP3xL.css,31u+uM+C07L.css,019TAYpKRCL.css,01Lgkx7LWKL.css,31g3RABPKHL.css,11PDZ29p-PL.css,117zDsOznQL.css,215WpAjwzoL.css,11INh4d+2FL.css,114aTS6SjML.css,01Uw64cHNCL.css,21GcfcmbahL.css,21OD8FuBraL.css,11XozyxiH7L.css,210W8HxtP4L.css,11GyUpf9PlL.css,119Cktja74L.css,11PMguLK6gL.css,01890+Vwk8L.css,11TZSntL0oL.css,01qiwJ7qDfL.css,21jZ2Hny6UL.css,01ONg56w3qL.css,0136+UFOtpL.css,31un+UKeIeL.css,21MLYj6O8gL.css,013-xYw+SRL.css_.css?AUIClients/AmazonUIStylesheet20035 KiB
https://m.media-amazon.com/images/S/sash/mDz16IPXr6XliZ-.woff2Font20033 KiB
https://m.media-amazon.com/images/I/61xJcNKKLXL.js?AUIClients/AmazonUIjQueryScript20033 KiB
https://m.media-amazon.com/images/S/sash/a0WQ5$Kq2ddlvfA.woff2Font20033 KiB
https://m.media-amazon.com/images/S/sash/UCFCX7YtG4FeR1W.woff2Font20033 KiB
https://m.media-amazon.com/images/S/sash/XtYPxL00dpeeCh-.woff2Font20032 KiB
https://m.media-amazon.com/images/S/sash/kIK54mwNKcOchue.woff2Font20032 KiB
https://m.media-amazon.com/images/S/sash/NZrCByO-20CYSig.woff2Font20032 KiB
https://m.media-amazon.com/images/S/sash/ozb5-CLHQWI6Soc.woff2Font20029 KiB
https://m.media-amazon.com/images/I/61FhuMxbE7L.js?AUIClients/AmazonHomepageBuzzWebComponentsScript20028 KiB
https://m.media-amazon.com/images/S/sash/Dv1WQ5DdeMS5qP7.woff2Font20028 KiB
https://m.media-amazon.com/images/S/sash/b5FkjWk5HySaTtF.woff2Font20027 KiB
https://m.media-amazon.com/images/S/sash/HyD5BQARQi3A6DK.woff2Font20027 KiB
https://m.media-amazon.com/images/S/sash/F4Sq9nVgk8-jp1y.woff2Font20026 KiB
https://m.media-amazon.com/images/S/sash/NVGNpLpMpHqufE8.woff2Font20026 KiB
https://m.media-amazon.com/images/S/sash/1XLSF2CK2hl0Y4H.woff2Font20026 KiB

Long tasks (>50 ms)

StartDuration
2942 ms134 ms
Analyzing…
running mobile + desktop · ~30s