www.forbes.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
Metrics
Final screenshot
Diagnostics
43% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
4,359 tokens · ~3.4% of a 128K window
Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.
Rendered profile: headless
Metrics
Final screenshot
Diagnostics
36% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
Spec: https://agents-json.org
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
How to improve
whole profile
Third-party impact
301 third-party requests · 6845 KiB (62.9% of transfer) · 700 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| ytimg.com | 20 | 1584 KiB | — |
| doubleclick.net | 23 | 824 KiB | 99 ms |
| forbesimg.com | 37 | 748 KiB | 198 ms |
| googletagmanager.com | 5 | 623 KiB | — |
| googleapis.com | 1 | 378 KiB | — |
| gstatic.com | 1 | 347 KiB | 46 ms |
| ketchjs.com | 3 | 331 KiB | 113 ms |
| media.net | 13 | 263 KiB | 58 ms |
| facebook.net | 2 | 222 KiB | — |
| blueconic.net | 8 | 207 KiB | 76 ms |
| 2mdn.net | 1 | 193 KiB | — |
| theglobeandmail.com | 1 | 147 KiB | 33 ms |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js 3P | 347 KiB | 71.8% | 249 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js 3P | 130 KiB | 81.5% | 106 KiB |
| https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 3P | 249 KiB | 38.4% | 96 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-9476342 3P | 137 KiB | 63.6% | 87 KiB |
| https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c>m=4e69n1 3P | 167 KiB | 49.7% | 83 KiB |
| https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.js 3P | 147 KiB | 55.6% | 82 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c>m=4e69n1 3P | 164 KiB | 47.2% | 77 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 3P | 155 KiB | 42.4% | 66 KiB |
| https://i.forbesimg.com/simple-site/dist/js/nextJS-4055d65ebdcf4490c85e.js 3P | 104 KiB | 56.7% | 59 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 109 KiB | 44.7% | 49 KiB |
| https://forbes.blueconic.net/plugin/library/51785a6f38724031b12a3b1538690ac9 3P | 63 KiB | 73.7% | 47 KiB |
| https://client.aps.amazon-adsystem.com/publisher.js 3P | 84 KiB | 54% | 46 KiB |
| https://pixel.adsafeprotected.com/jload?anId=930392&campId=1x1&pubId=4725735549&chanId=23320017293&placementId=7328325584&pubCreative=138582934857&pubOrder=4088787571&cb=1604738992&adsafe_par&impId=home_usa 3P | 74 KiB | 52.6% | 39 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/175-a98fa675bf3a6d3f.js 3P | 77 KiB | 50.4% | 39 KiB |
| https://connect.facebook.net/signals/config/1494993704116832?v=2.9.408&r=stable&domain=www.forbes.com&hme=f9ad993bedcdbb3fffd47532e189463ba18afe816a0bd364070ce559e4a6ac26&ex_m=117%2C239%2C169%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C179%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C174%2C181%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C176%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C175%2C178%2C41%2C56%2C126%2C54%2C183%2C109%2C182%2C208%2C253%2C83%2C267%2C266%2C265%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C170%2C85%2C173%2C171%2C172%2C57%2C67%2C136%2C19%2C177%2C52%2C316%2C317%2C318%2C315%2C331%2C356%2C246%2C235%2C69%2C236%2C234%2C359%2C350%2C59%2C247%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C180%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C185%2C186%2C105%2C106%2C9%2C115%2C184%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C167%2C50%2C158%2C0%2C93%2C151%2C155%2C168%2C45%2C121%2C13%2C187 3P | 113 KiB | 32.9% | 37 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.forbes.com/genai-flowapi/videos?start=0&limit=500 | Fetch | 200 | 1519 KiB |
| https://images.forbes.com/hp/forbes_daily.png | Image | 200 | 987 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609170101/pubads_impl.js?cb=122881142 | Script | 200 | 684 KiB |
| https://www.forbes.com/paywallManagerResponse/paywallManagerResponseLive.json | Fetch | 200 | 660 KiB |
| https://storage.googleapis.com/bacon-forbes-prd/brief/briefs.json | Fetch | 200 | 378 KiB |
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js | Script | 200 | 347 KiB |
| https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js | Script | 200 | 329 KiB |
| https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 | Script | 200 | 249 KiB |
| https://s0.2mdn.net/simgad/14366501319720319748 | Image | 200 | 193 KiB |
| https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c>m=4e69n1 | Script | 200 | 167 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c>m=4e69n1 | Script | 200 | 164 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 | Script | 200 | 155 KiB |
| https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.js | Script | 200 | 147 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-9476342 | Script | 200 | 137 KiB |
| https://www.forbes.com/ | Document | 200 | 134 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js | Script | 200 | 130 KiB |
| https://connect.facebook.net/signals/config/1494993704116832?v=2.9.408&r=stable&domain=www.forbes.com&hme=f9ad993bedcdbb3fffd47532e189463ba18afe816a0bd364070ce559e4a6ac26&ex_m=117%2C239%2C169%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C179%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C174%2C181%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C176%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C175%2C178%2C41%2C56%2C126%2C54%2C183%2C109%2C182%2C208%2C253%2C83%2C267%2C266%2C265%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C170%2C85%2C173%2C171%2C172%2C57%2C67%2C136%2C19%2C177%2C52%2C316%2C317%2C318%2C315%2C331%2C356%2C246%2C235%2C69%2C236%2C234%2C359%2C350%2C59%2C247%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C180%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C185%2C186%2C105%2C106%2C9%2C115%2C184%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C167%2C50%2C158%2C0%2C93%2C151%2C155%2C168%2C45%2C121%2C13%2C187 | Script | 200 | 113 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aac11ef10e31224f7c0156f/0x0.jpg?format=jpg&crop=1199,674,x0,y0,safe&width=960 | Image | 200 | 110 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6ab3b9e343f6ca0c0a944220/0x0.jpg?format=jpg&width=960 | Image | 200 | 110 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 109 KiB |
| https://i.ytimg.com/vi/fnLLhj4B3Dg/maxresdefault.jpg | Image | 200 | 108 KiB |
| https://i.ytimg.com/vi/bScYMzp7Lwk/maxresdefault.jpg | Image | 200 | 107 KiB |
| https://www.forbes.com/zephr/feature-decisions | Fetch | 200 | 104 KiB |
| https://i.forbesimg.com/simple-site/dist/js/nextJS-4055d65ebdcf4490c85e.js | Script | 200 | 104 KiB |
| https://i.ytimg.com/vi/XL8JanoerRc/maxresdefault.jpg | Image | 200 | 98 KiB |
| https://cdn.doubleverify.com/dv-measurements10657.js | Script | 200 | 97 KiB |
| https://i.ytimg.com/vi/uzZ1w_N1L_g/maxresdefault.jpg | Image | 200 | 96 KiB |
| https://i.ytimg.com/vi/g6UsbKBSGu4/maxresdefault.jpg | Image | 200 | 94 KiB |
| https://i.ytimg.com/vi/Sh_LOaaJ9es/maxresdefault.jpg | Image | 200 | 91 KiB |
| https://i.ytimg.com/vi/t11XblJabEk/maxresdefault.jpg | Image | 200 | 87 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 177 ms | 96 ms |
| 2139 ms | 76 ms |
| 859 ms | 60 ms |
| 1467 ms | 59 ms |
| 577 ms | 58 ms |
| 414 ms | 52 ms |