www.geico.com

Report from 7/20/2026, 1:13:47 PM https://www.geico.com
Latest run · lab, cold cache
68
7/20/2026
28-day score · p75 · the standard
68
8 runs
CRR100%latest
SSD56%latest
TC1075 toklatest
TTFUT155 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/geico.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.geico.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.geico.com"><img src="https://agentvitals.dev/badge/geico.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameGEICO
CategoryOrganization
🟡Price$900 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionGet insurance from a company that's been trusted since 1936. See how much you can save with GEICO on insurance for your car, motorcycle, and more. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

68
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.56
SSD Semantic Signal Density Needs work
1,075 tok
TC Token Cost Good
139 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈4,474 across regions). 56% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
44.2% · 1,978
Chrome (nav / header / footer)
12.9% · 575
Boilerplate (cookie / ad)
12% · 536
Other
31% · 1,385

Final screenshot

Final screenshot of https://www.geico.com

Diagnostics

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.53 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

medium TC 55.8% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 44.2%, chrome 12.9%, boilerplate 12%, other 31%. Only 44.2% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 77/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Stale (lastmod 2025-11-04) Learn →
JSON-LD structured data Types: WebSite, Organization, InsuranceAgency Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

~ No content-blocking cookie wall medium impact Consent platform: optanon (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ XML sitemap fresh medium impact Stale (lastmod 2025-11-04)

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

92Transport posture (0–100, unscored)
4pass
1warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubDomains; preload
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

mediumSplit the heaviest unused bundle

js — 171 KiB transferred, 48.3% unused (third-party)

EvidenceCDP JS coverage: 83 KiB of this bundle is never executed on load.
Impact~-83 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut third-party weight

googletagmanager.com — 307 KiB, 2 requests, 130 ms main-thread

EvidenceThird-party is 31.1% of total transfer (43 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 194 ms (10 total)

EvidenceMain thread blocked 194 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

2.6 MB total

Evidence2.6 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

43 third-party requests · 833 KiB (31.1% of transfer) · 584 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com2307 KiB130 ms
cookielaw.org10201 KiB99 ms
quantummetric.com14152 KiB254 ms
facebook.net2142 KiB101 ms
sc-static.net125 KiB
qualtrics.com45 KiB
snapchat.com41 KiB
doubleclick.net21 KiB
onetrust.com10 KiB
google.com20 KiB
google.ca10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=G-91H6GD762W&l=gtmDataLayer 3P171 KiB48.3%83 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P124 KiB63.5%79 KiB
https://www.googletagmanager.com/gtag/js?id=DC-2992003&l=gtmDataLayer&cx=c&gtm=4e67f0 3P136 KiB54.3%74 KiB
https://www.geico.com/public/scripts/design6/cache-base-js.php92 KiB66.2%61 KiB
https://www.geico.com/public/scripts/design6/gds-dotcom-nav-footer.js222 KiB26%58 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB50.6%52 KiB
https://cdn.quantummetric.com/qscripts/quantum-geico.js 3P152 KiB27.7%42 KiB
https://www.geico.com/public/design-kit/4.0/qualtrics/CoreModule.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico35 KiB78.9%28 KiB
https://www.geico.com/public/experiments/product-selector/homepage.js26 KiB79.3%20 KiB
https://www.geico.com/public/scripts/snapchat-pixel.js27 KiB60.3%16 KiB
https://www.geico.com/public/scripts/design6/global.js21 KiB76.7%16 KiB
https://sc-static.net/scevent.min.js?u=34fb0184-52c9-48d2-86d0-4f16d3e91c3e 3P25 KiB56%14 KiB
https://connect.facebook.net/signals/config/980746741982743?v=2.9.357&r=stable&domain=www.geico.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 3P39 KiB31%12 KiB
https://www.geico.com/public/design-kit/4.0/qualtrics/11.34ed0ce7b7dc2fb23323.chunk.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico20 KiB58%11 KiB
https://www.geico.com/public/design-kit/4.0/qualtrics/1.0d33d21532a17dad866d.chunk.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico7 KiB79.2%6 KiB

Network

98Requests
2682 KiBTransferred
28Scripts
31.1%3rd-party
10Long tasks
Script (28)
1342 KiB
Image (20)
896 KiB
Font (5)
205 KiB
Stylesheet (5)
96 KiB
Fetch (23)
56 KiB
Document (4)
40 KiB
Other (5)
37 KiB
XHR (7)
10 KiB
Ping (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.geico.com/public/images/geico-gecko-dark.pngImage200252 KiB
https://www.geico.com/public/images/geico-gecko.pngImage200250 KiB
https://www.geico.com/public/scripts/design6/gds-dotcom-nav-footer.jsScript200222 KiB
https://www.googletagmanager.com/gtag/js?id=G-91H6GD762W&l=gtmDataLayerScript200171 KiB
https://cdn.quantummetric.com/qscripts/quantum-geico.jsScript200152 KiB
https://www.googletagmanager.com/gtag/js?id=DC-2992003&l=gtmDataLayer&cx=c&gtm=4e67f0Script200136 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.jsScript200124 KiB
https://www.geico.com/public/experiments/product-selector/images/gecko_map_circle.pngImage200124 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://www.geico.com/public/scripts/design6/cache-base-js.phpScript20092 KiB
https://tags.geico.com/676569/gtm.jsScript20089 KiB
https://www.geico.com/public/layout_images/homepage/design6/geico-mobile.pngImage20070 KiB
https://www.geico.com/public/design-kit/4.0/fonts/geico.ttfFont20067 KiB
https://www.geico.com/public/css/design6/cache-base-css.phpStylesheet20047 KiB
https://www.geico.com/public/experiments/product-selector/images/G-Background.svgImage20045 KiB
https://connect.facebook.net/signals/config/980746741982743?v=2.9.357&r=stable&domain=www.geico.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173Script20039 KiB
https://www.geico.com/Document20039 KiB
https://www.geico.com/public/design-kit/4.0/qualtrics/CoreModule.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geicoScript20035 KiB
https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Medium.woff2Font20035 KiB
https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Bold.woff2Font20035 KiB
https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-SemiBold.woff2Font20035 KiB
https://cdn.cookielaw.org/consent/eb20606c-7113-4979-a840-7e3b77473302/019e99b6-1306-738a-a422-ea04431b79ef/en.jsonFetch20034 KiB
https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Regular.woff2Font20034 KiB
https://www.geico.com/favicon.icoOther20034 KiB
https://www.geico.com/public/experiments/product-selector/images/gecko-wide-arms.pngImage20030 KiB
https://www.geico.com/public/scripts/snapchat-pixel.jsScript20027 KiB
https://www.geico.com/public/layout_images/homepage/design6/property-insurance.jpgImage20026 KiB
https://www.geico.com/public/experiments/product-selector/homepage.jsScript20026 KiB
https://sc-static.net/scevent.min.js?u=34fb0184-52c9-48d2-86d0-4f16d3e91c3eScript20025 KiB
https://www.geico.com/public/layout_images/homepage/design6/vehicle-insurance.jpgImage20023 KiB

Long tasks (>50 ms)

StartDuration
2567 ms194 ms
1691 ms179 ms
1386 ms109 ms
1971 ms101 ms
1609 ms82 ms
545 ms74 ms
2331 ms73 ms
1129 ms70 ms
740 ms65 ms
2118 ms56 ms
Analyzing…
running mobile + desktop · ~30s