www.sephora.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈16,711 across regions). 65% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈5,185 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (3)
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (9)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000 |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
whole profile
Third-party impact
178 third-party requests · 1998 KiB (30.5% of transfer) · 8 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| gstatic.com | 1 | 347 KiB | — |
| facebook.net | 4 | 342 KiB | — |
| forter.com | 12 | 223 KiB | — |
| adobedtm.com | 45 | 168 KiB | — |
| tiktok.com | 11 | 163 KiB | — |
| dynatrace.com | 6 | 146 KiB | — |
| bluecore.com | 3 | 104 KiB | — |
| cnstrc.com | 1 | 71 KiB | 8 ms |
| go-mpulse.net | 2 | 63 KiB | — |
| techlab-cdn.com | 4 | 59 KiB | — |
| appboycdn.com | 1 | 55 KiB | — |
| pinimg.com | 2 | 39 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.sephora.com/js/ufe/isomorphic/main.bundle.B22CoriginmasterD20260922192852.js | 1095 KiB | 67.2% | 735 KiB |
| https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B22CoriginmasterD20260922192852.js | 360 KiB | 82.7% | 298 KiB |
| https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B22CoriginmasterD20260922192852.js | 259 KiB | 94.8% | 245 KiB |
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js 3P | 347 KiB | 65.9% | 228 KiB |
| https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B22CoriginmasterD20260922192852.js | 224 KiB | 89.2% | 200 KiB |
| https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ | 207 KiB | 45.1% | 93 KiB |
| https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557 | 155 KiB | 54.7% | 85 KiB |
| https://www.sephora.com/metrics3/gtag/js?id=AW-857992431 | 153 KiB | 55.3% | 85 KiB |
| https://www.sephora.com/metrics2/gtag/js?id=AW-876588114 | 153 KiB | 55.3% | 85 KiB |
| https://www.sephora.com/metrics5/gtag/js?id=AW-969432509 | 175 KiB | 48% | 84 KiB |
| https://www.sephora.com/metrics1/pXEgXyBZ2TiYSelmrujGR54u2HboS31Msq6Gss4njv8p0msHupo | 126 KiB | 64.6% | 82 KiB |
| https://api.bluecore.com/triggermail.js/sephora.js 3P | 103 KiB | 78.2% | 80 KiB |
| https://www.sephora.com/metrics6/gtag/js?id=DC-5878462 | 150 KiB | 53% | 80 KiB |
| https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js 3P | 145 KiB | 49.3% | 72 KiB |
| https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/kVYDSht9iE/bx5eaywUEwE/LW0K/Ezh9DhkP?v=c4c0c95a-9546-4c10-77d1-e6f67761cfc2 | 180 KiB | 38.1% | 69 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.sephora.com/js/ufe/isomorphic/main.bundle.B22CoriginmasterD20260922192852.js | Script | 200 | 1095 KiB |
| https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B22CoriginmasterD20260922192852.js | Script | 200 | 360 KiB |
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js | Script | 200 | 347 KiB |
| https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?ak_bmsc-kp=0zbiQL7MGwLURcuqzsm0NrgtFFfmAwD3FhbNdZBLkej4YVexQ8TMGjuCpqu7CM4sCaHSy4iqELofa3KlWzEwY4VQ6PsoeLVTwZ6RzBnVyNU7Y1kwbTP2ZgJ5uLV3KovsBjUfO33ZCi5bhZ10tNCYXBnuca5F2e7c&x-kpsdk-v=j-1.2.797&x-kpsdk-im=AAIZujPy_NELxivdbxeedTplBdFwKI0eVHC19IANc-1RB0go6rM0pPLxIATAfTdw5ibvA7dYASK02aDXh_vwV2aN810 | Script | 200 | 327 KiB |
| https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B22CoriginmasterD20260922192852.js | Script | 200 | 259 KiB |
| https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B22CoriginmasterD20260922192852.js | Script | 200 | 224 KiB |
| https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js | Script | 200 | 219 KiB |
| https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ | Script | 200 | 207 KiB |
| https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/cEYDSht9iE7fSf3Q/MENZaywUEwE/Z0pM/TRF-RH4 | Script | 200 | 196 KiB |
| https://www.sephora.com/gway/v1/browsegraph/graphql | Fetch | 200 | 180 KiB |
| https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/kVYDSht9iE/bx5eaywUEwE/LW0K/Ezh9DhkP?v=c4c0c95a-9546-4c10-77d1-e6f67761cfc2 | Script | 200 | 180 KiB |
| https://www.sephora.com/metrics5/gtag/js?id=AW-969432509 | Script | 200 | 175 KiB |
| https://www.sephora.com/ca/en/?country_switch=ca&lang=en | Document | 200 | 172 KiB |
| https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557 | Script | 200 | 155 KiB |
| https://www.sephora.com/metrics3/gtag/js?id=AW-857992431 | Script | 200 | 153 KiB |
| https://www.sephora.com/metrics2/gtag/js?id=AW-876588114 | Script | 200 | 153 KiB |
| https://www.sephora.com/metrics6/gtag/js?id=DC-5878462 | Script | 200 | 150 KiB |
| https://connect.facebook.net/signals/config/354147298086799?v=2.9.412&r=stable&domain=www.sephora.com&hme=a4c28c8787325ac3f8f9eac68364f47df2a8c4266e43177443e5d7f6289c9774&ex_m=117%2C240%2C170%2C27%2C81%2C82%2C161%2C77%2C76%2C11%2C180%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C175%2C182%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C162%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C163%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C165%2C164%2C166%2C156%2C154%2C30%2C42%2C66%2C122%2C177%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C176%2C179%2C41%2C56%2C126%2C54%2C160%2C184%2C109%2C183%2C209%2C254%2C83%2C273%2C272%2C271%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C171%2C85%2C174%2C172%2C173%2C57%2C67%2C136%2C19%2C178%2C52%2C322%2C323%2C324%2C321%2C337%2C359%2C247%2C236%2C69%2C237%2C235%2C362%2C353%2C59%2C248%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C167%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C181%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C186%2C187%2C105%2C106%2C9%2C115%2C185%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C168%2C50%2C158%2C0%2C93%2C151%2C155%2C169%2C45%2C121%2C13%2C188 | Script | 200 | 148 KiB |
| https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js | Script | 200 | 145 KiB |
| https://www.sephora.com/metrics1/pXEgXyBZ2TiYSelmrujGR54u2HboS31Msq6Gss4njv8p0msHupo | Script | 200 | 126 KiB |
| https://analytics.tiktok.com/i18n/pixel/static/main.MWU2MzIzODM0MQ.js | Script | 200 | 115 KiB |
| https://assets.adobedtm.com/2f3ab3feab3d/ad943721620d/launch-1aafb95a572f.min.js | Script | 200 | 112 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 110 KiB |
| https://api.bluecore.com/triggermail.js/sephora.js | Script | 200 | 103 KiB |
| https://connect.facebook.net/en_US/bundle/sdk.js/ | Script | 200 | 79 KiB |
| https://cnstrc.com/js/cust/sephora_L16704.js | Script | 200 | 71 KiB |
| https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.js | Script | 200 | 61 KiB |
| https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU | Script | 200 | 60 KiB |
| https://js.appboycdn.com/web-sdk/4.7/braze.min.js | Script | 200 | 55 KiB |
| https://www.sephora.com/resources/e10e62ecf0642a03f9e3b5f9aca755a11630011008b74 | Script | 200 | 54 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 1618 ms | 327 ms |
| 637 ms | 212 ms |
| 2089 ms | 126 ms |
| 313 ms | 123 ms |
| 3360 ms | 104 ms |
| 950 ms | 85 ms |
| 866 ms | 77 ms |
| 1084 ms | 77 ms |
| 505 ms | 71 ms |
| 3275 ms | 65 ms |