www.vanguard.com

Report from 9/19/2026, 10:33:48 AM https://www.vanguard.com
Latest run · lab, cold cache
53
9/19/2026
28-day score · p75 · the standard
4/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/vanguard.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.vanguard.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.vanguard.com"><img src="https://agentvitals.dev/badge/vanguard.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameMutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard · guessed from page text (no structured data)
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

53
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.15
SSD Semantic Signal Density Poor
392 tok
TC Token Cost Good
85 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈2,875 across regions). 83% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
17.1% · 491
Chrome (nav / header / footer)
39.2% · 1,126
Boilerplate (cookie / ad)
35.7% · 1,027
Other
8% · 231

Final screenshot

Final screenshot of https://www.vanguard.com

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.26 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 82.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 17.1%, chrome 39.2%, boilerplate 35.7%, other 8%. Only 17.099999999999994% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 76/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
WebMCP endpoint Found at /.well-known/webmcp Learn →
OpenAPI / API docs Found at /.well-known/openapi.json Learn →

Issues (3)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

Passed audits (8)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ XML sitemap present + fresh✓ Server response (TTFB)✓ WebMCP endpoint✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=15768000 ; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highBreak up long main-thread taskshighest leverage

longest task 269 ms (5 total)

EvidenceMain thread blocked 269 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSplit the heaviest unused bundle

js — 143 KiB transferred, 53.2% unused (third-party)

EvidenceCDP JS coverage: 76 KiB of this bundle is never executed on load.
Impact~-76 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut third-party weight

adsrvr.org — 245 KiB, 1 requests

EvidenceThird-party is 30.4% of total transfer (59 requests); adsrvr.org is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove adsrvr.org; defer non-critical third-party scripts.
mediumCut total transfer weight

2.5 MB total

Evidence2.5 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

59 third-party requests · 767 KiB (30.4% of transfer) · 269 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
adsrvr.org1245 KiB
facebook.net2154 KiB
googletagmanager.com1143 KiB
medallia.com550 KiB
vgdynamic.info343 KiB
bing.com633 KiB
boomtrain.com232 KiB269 ms
googleadservices.com226 KiB
rkdms.com125 KiB
rfihub.net16 KiB
rezync.com14 KiB
bttrack.com11 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=DC-12332392&l=googleDataLayer 3P143 KiB53.2%76 KiB
https://corp-pmj.web.vanguard.com/files/us_b2c/cc/prod/onetrust/scripttemplates/202402.1.0/otBannerSdk.js93 KiB63.1%59 KiB
https://connect.facebook.net/en_US/fbevents.js 3P108 KiB44.8%48 KiB
https://mdl-medallia-digital.vanguard.com/pkg/1.0.0/web/external_libs/wdcusprem/2940/onsite/generic1783592066570.js63 KiB70.1%44 KiB
https://investor.vanguard.com/corporate-portal/_next/static/chunks/framework-b1e5f14688f9ffe6.js57 KiB67.1%38 KiB
https://dxa.cdn.web.vanguard.com/pi/prod/dxa.js67 KiB49%33 KiB
https://corp-etm-arl.web.vanguard.com/personal_investor_prd/379f26abac75/9fc4b472fc7d/launch-e4739f08c463.min.js139 KiB20.5%28 KiB
https://investor.vanguard.com/corporate-portal/_next/static/chunks/main-46f5f1b3de35b4c0.js37 KiB59.3%22 KiB
https://corp.ivo.assets.vgdynamic.info/files/invoca/invoca_limited-latest.min.js 3P39 KiB51.9%20 KiB
https://track.sv.rkdms.com/js/sv.js?sv_cid=7186_05416&sv_origin=vanguard.com 3P25 KiB74.1%18 KiB
https://cdn.boomtrain.com/p13n/vanguard-direct-inc/p13n.min.js 3P32 KiB57.4%18 KiB
https://web-vitals.cdn.web.vanguard.com/vg-web-vitals/latest/vg-web-vitals.min.js30 KiB49.1%15 KiB
https://connect.facebook.net/signals/config/926393531540588?v=2.9.403&r=stable&domain=investor.vanguard.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 3P46 KiB30.9%14 KiB
https://www.googleadservices.com/pagead/conversion.js 3P23 KiB59.8%14 KiB
https://mc3-static-assets.web.vanguard.com/adobe-data-layer/adobe-data-layer.min.js20 KiB68.1%13 KiB

Network

124Requests
2522 KiBTransferred
49Scripts
30.4%3rd-party
5Long tasks
Script (49)
1299 KiB
Image (27)
588 KiB
Document (10)
252 KiB
Font (4)
156 KiB
Stylesheet (2)
93 KiB
Fetch (13)
77 KiB
XHR (12)
55 KiB
Other (6)
2 KiB
Ping (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://insight.adsrvr.org/track/up?adv=hx4gagt&ref=https%3A%2F%2Finvestor.vanguard.com%2Fcorporate-portal&upid=i9burxe&osi=55b77b24c18f4c1213c86c56710289ac&osv=1.1&upv=1.1.3Document245 KiB
https://investor.vanguard.com/lY2eJVHlexs4JiDkm0Nr/fiaSNSL5ai5up0/MVcCElotIwc/KjA3QC/BMTGgScript200200 KiB
https://investor.vanguard.com/corporate-portal/assets/herospot-images/image002.webpImage200196 KiB
https://investor.vanguard.com/corporate-portal/assets/herospot-images/image001.webpImage200189 KiB
https://investor.vanguard.com/corporate-portal/assets/herospot-images/image003.webpImage200186 KiB
https://www.googletagmanager.com/gtag/js?id=DC-12332392&l=googleDataLayerScript200143 KiB
https://corp-etm-arl.web.vanguard.com/personal_investor_prd/379f26abac75/9fc4b472fc7d/launch-e4739f08c463.min.jsScript200139 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200108 KiB
https://corp-pmj.web.vanguard.com/files/us_b2c/cc/prod/onetrust/scripttemplates/202402.1.0/otBannerSdk.jsScript20093 KiB
https://investor.vanguard.com/corporate-portal/_next/static/chunks/pages/index-68af52006be0fea3.jsScript20089 KiB
https://investor.vanguard.com/corporate-portal/_next/static/css/ed419ec8537749f0.cssStylesheet20086 KiB
https://dxa.cdn.web.vanguard.com/pi/prod/dxa.jsScript20067 KiB
https://mdl-medallia-digital.vanguard.com/pkg/1.0.0/web/external_libs/wdcusprem/2940/onsite/generic1783592066570.jsScript20063 KiB
https://investor.vanguard.com/corporate-portal/_next/static/chunks/framework-b1e5f14688f9ffe6.jsScript20057 KiB
https://constellation-static.web.vanguard.com/v1/fonts/30274a56-042d-447a-aff9-6da0dae01586.woff2Font20055 KiB
https://constellation-static.web.vanguard.com/v1/fonts/dc1646ea-4041-4648-9540-0bd7cbd10dc1.woff2Font20050 KiB
https://corp-pmj.web.vanguard.com/files/us_b2c/cc/prod/onetrust/consent/767da967-88bb-4648-bd02-c7a263423698/0197e560-3794-7b02-8a8d-69a9ce80cbbb/en-us.jsonFetch20050 KiB
https://constellation-static.web.vanguard.com/v1/fonts/31b07b3f-1c2f-4320-90e5-bc52e0ed0b65.woff2Font20049 KiB
https://resources.digital-cloud-prem.medallia.com/wdcusprem/2940/onsite/onsiteData.jsonXHR20049 KiB
https://connect.facebook.net/signals/config/926393531540588?v=2.9.403&r=stable&domain=investor.vanguard.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script20046 KiB
https://corp.ivo.assets.vgdynamic.info/files/invoca/invoca_limited-latest.min.jsScript20039 KiB
https://investor.vanguard.com/corporate-portal/_next/static/chunks/main-46f5f1b3de35b4c0.jsScript20037 KiB
https://cdn.boomtrain.com/p13n/vanguard-direct-inc/p13n.min.jsScript20032 KiB
https://web-vitals.cdn.web.vanguard.com/vg-web-vitals/latest/vg-web-vitals.min.jsScript20030 KiB
https://track.sv.rkdms.com/js/sv.js?sv_cid=7186_05416&sv_origin=vanguard.comScript20025 KiB
https://www.googleadservices.com/pagead/conversion.jsScript20023 KiB
https://mc3-static-assets.web.vanguard.com/adobe-data-layer/adobe-data-layer.min.jsScript20020 KiB
https://bat.bing.com/bat.jsScript20016 KiB
https://bat.bing.com/p/insights/s/0.8.70Script20015 KiB
https://corp-pmj.web.vanguard.com/files/us_b2c/cc/prod/onetrust/scripttemplates/202402.1.0/assets/v2/otPcTab.jsonFetch20014 KiB

Long tasks (>50 ms)

StartDuration
1941 ms269 ms
236 ms118 ms
1431 ms74 ms
1289 ms65 ms
1510 ms56 ms
Analyzing…
running mobile + desktop · ~30s