www.visa.com

Report from 7/19/2026, 10:45:35 AM https://www.visa.com
Latest run · lab, cold cache
49
7/19/2026
28-day score · p75 · the standard
6/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/visa.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.visa.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.visa.com"><img src="https://agentvitals.dev/badge/visa.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameVisa, a trusted leader in digital payments | Visa · guessed from page text (no structured data)
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 1/7 applicable facts come from machine-readable structured data.

We recovered only a shell of this page (under 200 tokens) — likely a soft bot-block or a client-rendered app that served our scanner almost no content. The metrics below reflect that shell, not your real site; the score is capped until an agent can retrieve real content.
49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.27
SSD Semantic Signal Density Poor
149 tok
TC Token Cost Good
131 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈6,962 across regions). 88% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
12.1% · 840
Chrome (nav / header / footer)
42.1% · 2,928
Boilerplate (cookie / ad)
0% · 0
Other
45.9% · 3,194

Final screenshot

Final screenshot of https://www.visa.com

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.04 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 87.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 12.1%, chrome 42.1%, boilerplate 0%, other 45.9%. Only 12.099999999999994% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 76/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) No robots.txt → nothing blocked Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: Organization, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubdomains;
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin, no-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highReduce layout shifthighest leverage

cumulative layout shift

EvidenceCLS is 0.975.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
highBreak up long main-thread tasks

longest task 344 ms (10 total)

EvidenceMain thread blocked 344 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSplit the heaviest unused bundle

cms-jquery.min.js — 110 KiB transferred, 79.1% unused

EvidenceCDP JS coverage: 87 KiB of this bundle is never executed on load.
Impact~-87 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of cms-jquery.min.js, or drop unused dependencies.
mediumCut total transfer weight

9.5 MB total

Evidence9.5 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

19 third-party requests · 418 KiB (4.3% of transfer) · 502 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
visa.com9239 KiB103 ms
optimizely.com290 KiB345 ms
tiqcdn.com347 KiB
cookiereports.com330 KiB54 ms
youtube.com212 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/cms-jquery.min.js110 KiB79.1%87 KiB
https://cdn.optimizely.com/js/20283570581.js 3P90 KiB57.4%52 KiB
https://tags.tiqcdn.com/utag/visa/visa-com/prod/utag.js 3P45 KiB65%29 KiB
https://cdn.visa.com/cdn/scripts/components/3.7.5/navigation.js 3P28 KiB61.6%17 KiB
https://www.youtube.com/s/player/882a803a/www-widgetapi.vflset/www-widgetapi.js 3P9 KiB79.9%7 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/p-DcOW36bG.js11 KiB60.4%7 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/analytics/analytics.js8 KiB84.4%6 KiB
https://policy.cookiereports.com/b36439c1_panel-en-gb.js 3P26 KiB22.5%6 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/components/core/brand-blade-container/v1/brand-blade-container/clientlibs.min.js4 KiB88.4%4 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/modal.min.js4 KiB92.5%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-db50db1a.js7 KiB46.6%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-c97cd60b.js6 KiB49.6%3 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/animation/scroll-animation.js4 KiB63.6%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/analytics.js3 KiB50.9%2 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/tealium.min.js2 KiB75.6%1 KiB

Network

60Requests
9733 KiBTransferred
28Scripts
4.3%3rd-party
10Long tasks
Media (1)
8619 KiB
Image (12)
511 KiB
Script (28)
378 KiB
Font (4)
158 KiB
Stylesheet (10)
51 KiB
Document (2)
10 KiB
Fetch (2)
6 KiB
Other (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.visa.ca/content/dam/VCOM/regional/na/canada/homepage/videos/tap-in-web-banner-video.mp4Media2068619 KiB
https://www.visa.ca/content/dam/VCOM/regional/na/canada/homepage/marquees/jason-tap-in-1920x1080.jpgImage200286 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/cms-jquery.min.jsScript200110 KiB
https://cdn.optimizely.com/js/20283570581.jsScript20090 KiB
https://www.visa.ca/content/dam/VCOM/regional/na/canada/homepage/marquees/jason-tap-in-800x450.jpgImage20079 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/icons/visaFont.woffFont20078 KiB
https://tags.tiqcdn.com/utag/visa/visa-com/prod/utag.jsScript20045 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/1.0.0/assets/styles/vcom/vcom.cssStylesheet20035 KiB
https://www.visa.ca/content/dam/VCOM/global/navigation/images/supporting-communities-400x225.jpgImage20030 KiB
https://www.visa.ca/content/dam/VCOM/global/navigation/images/leading-by-example-400x225.jpgImage20030 KiB
https://www.visa.ca/content/dam/VCOM/global/navigation/images/people-possibilities-400x225.jpgImage20030 KiB
https://www.visa.ca/content/dam/VCOM/global/navigation/images/caring-for-our-planet-400x225.jpgImage20029 KiB
https://cdn.visa.com/cdn/scripts/components/3.7.5/navigation.jsScript20028 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_regular.woff2Font20027 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_semi_bold.woff2Font20027 KiB
https://policy.cookiereports.com/b36439c1_panel-en-gb.jsScript20026 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_light.woff2Font20026 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/p-DcOW36bG.jsScript20011 KiB
https://cdn.visa.com/v2/assets/images/logos/visa/blue/logo.pngImage20010 KiB
https://www.visa.ca/Document20010 KiB
https://www.youtube.com/s/player/882a803a/www-widgetapi.vflset/www-widgetapi.jsScript2009 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/analytics/analytics.jsScript2008 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-db50db1a.jsScript2007 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-c97cd60b.jsScript2006 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/1.0.0/assets/styles/global/navigation.cssStylesheet2006 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/promotion-offer.esm.jsScript2005 KiB
https://www.visa.ca/content/dam/VCOM/global/homepage/home-images/visa-icon-protect-planet-white-110x110.pngImage2005 KiB
https://www.visa.ca/cmsapi/navigation/VISA/www_visa_ca/en_ca/default.nav.json?siteId=www_visa_caFetch2005 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/visa-reimagine.esm.jsScript2004 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/animation/scroll-animation.jsScript2004 KiB

Long tasks (>50 ms)

StartDuration
1680 ms344 ms
772 ms229 ms
382 ms123 ms
584 ms98 ms
1171 ms92 ms
1595 ms85 ms
285 ms82 ms
1308 ms60 ms
1400 ms58 ms
2413 ms53 ms
Analyzing…
running mobile + desktop · ~30s