www.vox.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈17,218 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
No issues found — this page is well-prepared for agents.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈17,196 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
No issues found — this page is well-prepared for agents.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ robots.txt allows AI bots high impact Blocks: GPTBot, ChatGPT-User, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, YouBot, Amazonbot
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
~ No content-blocking cookie wall medium impact Consent platform: optanon (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31556952; preload |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ❌ X-Content-Type-Options | missing nosniff |
| ✅ Referrer-Policy | no-referrer-when-downgrade |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
whole profile
Third-party impact
138 third-party requests · 2112 KiB (37.1% of transfer) · 186 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| gstatic.com | 1 | 347 KiB | — |
| facebook.net | 3 | 281 KiB | 48 ms |
| doubleclick.net | 18 | 278 KiB | 57 ms |
| cookielaw.org | 10 | 220 KiB | 51 ms |
| permutive.com | 4 | 181 KiB | — |
| rubiconproject.com | 2 | 170 KiB | — |
| concert.io | 5 | 129 KiB | — |
| amazon-adsystem.com | 6 | 102 KiB | 21 ms |
| privacymanager.io | 4 | 51 KiB | — |
| sail-horizon.com | 1 | 48 KiB | 9 ms |
| luminousboulevard.com | 3 | 47 KiB | — |
| googletagservices.com | 1 | 38 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.vox.com/metrics/X2oVHhh5LfNK-xgBcRtSHNhQ9l3zRBK8Q1QfwZxdWj1HX2wE | 513 KiB | 52.2% | 268 KiB |
| https://www.vox.com/metrics/gtm.js?id=GTM-P8BMK78P | 707 KiB | 37.7% | 267 KiB |
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js 3P | 347 KiB | 68.1% | 236 KiB |
| https://www.vox.com/_next/static/chunks/3fz-58amhe9kk.js | 206 KiB | 70.4% | 145 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609250101/pubads_impl.js 3P | 212 KiB | 62.4% | 132 KiB |
| https://www.vox.com/_next/static/chunks/1-28sa_4w8-4z.js | 152 KiB | 86.6% | 132 KiB |
| https://micro.rubiconproject.com/prebid/dynamic/7470.js 3P | 165 KiB | 55.5% | 92 KiB |
| https://www.vox.com/metrics/X2pNAxh7A7o0iR52GGtQa70l6QuyXxLiGUNUm9xVUTBWWBMDTWwE | 157 KiB | 55.2% | 87 KiB |
| https://www.vox.com/_next/static/chunks/2qvexx1nlhzpa.js | 95 KiB | 89.8% | 85 KiB |
| https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.js 3P | 129 KiB | 61.9% | 80 KiB |
| https://cdn.concert.io/lib/concert-ads/v2-latest/concert_ads.js 3P | 111 KiB | 57.4% | 64 KiB |
| https://connect.facebook.net/signals/config/1056125036010347?v=2.9.412&r=stable&domain=www.vox.com&hme=a4c28c8787325ac3f8f9eac68364f47df2a8c4266e43177443e5d7f6289c9774&ex_m=117%2C240%2C170%2C27%2C81%2C82%2C161%2C77%2C76%2C11%2C180%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C175%2C182%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C162%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C163%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C165%2C164%2C166%2C156%2C154%2C30%2C42%2C66%2C122%2C177%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C176%2C179%2C41%2C56%2C126%2C54%2C160%2C184%2C109%2C183%2C209%2C254%2C83%2C273%2C272%2C271%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C171%2C85%2C174%2C172%2C173%2C57%2C67%2C136%2C19%2C178%2C52%2C322%2C323%2C324%2C321%2C337%2C359%2C247%2C236%2C69%2C237%2C235%2C362%2C353%2C59%2C248%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C167%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C181%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C186%2C187%2C105%2C106%2C9%2C115%2C185%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C168%2C50%2C158%2C0%2C93%2C151%2C155%2C169%2C45%2C121%2C13%2C188 3P | 145 KiB | 33.8% | 49 KiB |
| https://c.amazon-adsystem.com/aax2/apstag.js 3P | 93 KiB | 52.6% | 49 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 110 KiB | 42.2% | 47 KiB |
| https://www.vox.com/_next/static/chunks/3eha5m85vautw.js | 66 KiB | 65.2% | 43 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.vox.com/metrics/gtm.js?id=GTM-P8BMK78P | Script | 200 | 707 KiB |
| https://www.vox.com/metrics/X2oVHhh5LfNK-xgBcRtSHNhQ9l3zRBK8Q1QfwZxdWj1HX2wE | Script | 200 | 513 KiB |
| https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js | Script | 200 | 347 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609250101/pubads_impl.js | Script | 200 | 212 KiB |
| https://www.vox.com/_next/static/chunks/3fz-58amhe9kk.js | Script | 200 | 206 KiB |
| https://cdn.permutive.com/d2fb08da-1c03-4c8a-978f-ad8a96b4c31f-web.js | Script | 200 | 181 KiB |
| https://micro.rubiconproject.com/prebid/dynamic/7470.js | Script | 200 | 165 KiB |
| https://www.vox.com/metrics/X2pNAxh7A7o0iR52GGtQa70l6QuyXxLiGUNUm9xVUTBWWBMDTWwE | Script | 200 | 157 KiB |
| https://www.vox.com/_next/static/chunks/1-28sa_4w8-4z.js | Script | 200 | 152 KiB |
| https://connect.facebook.net/signals/config/1056125036010347?v=2.9.412&r=stable&domain=www.vox.com&hme=a4c28c8787325ac3f8f9eac68364f47df2a8c4266e43177443e5d7f6289c9774&ex_m=117%2C240%2C170%2C27%2C81%2C82%2C161%2C77%2C76%2C11%2C180%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C175%2C182%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C162%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C163%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C165%2C164%2C166%2C156%2C154%2C30%2C42%2C66%2C122%2C177%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C176%2C179%2C41%2C56%2C126%2C54%2C160%2C184%2C109%2C183%2C209%2C254%2C83%2C273%2C272%2C271%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C171%2C85%2C174%2C172%2C173%2C57%2C67%2C136%2C19%2C178%2C52%2C322%2C323%2C324%2C321%2C337%2C359%2C247%2C236%2C69%2C237%2C235%2C362%2C353%2C59%2C248%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C167%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C181%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C186%2C187%2C105%2C106%2C9%2C115%2C185%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C168%2C50%2C158%2C0%2C93%2C151%2C155%2C169%2C45%2C121%2C13%2C188 | Script | 200 | 145 KiB |
| https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.js | Script | 200 | 129 KiB |
| https://cdn.concert.io/lib/concert-ads/v2-latest/concert_ads.js | Script | 200 | 111 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 110 KiB |
| https://www.vox.com/_next/static/chunks/2qvexx1nlhzpa.js | Script | 200 | 95 KiB |
| https://c.amazon-adsystem.com/aax2/apstag.js | Script | 200 | 93 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-97237892.jpg?quality=90&strip=all&crop=0%2C9.3944167323007%2C100%2C81.211166535399&w=640 | Image | 200 | 91 KiB |
| https://www.vox.com/_next/static/chunks/1rf2buuyhwbm1.js | Script | 200 | 81 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-1812721437.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=640 | Image | 200 | 71 KiB |
| https://www.vox.com/_next/static/chunks/3eha5m85vautw.js | Script | 200 | 66 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/08/PEPSI-LEDE-GRAPHIC-1.jpg?quality=90&strip=all&crop=0%2C29.057591623037%2C100%2C41.884816753927&w=640 | Image | 200 | 61 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/09/ClareOwen_JunkJournaling.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=640 | Image | 200 | 56 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-2283143597.jpg?quality=90&strip=all&crop=0.87415613640298%2C0%2C98.251687727194%2C100&w=640 | Image | 200 | 54 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/09/gettyimages-2293701956.jpg?quality=90&strip=all&crop=0%2C0.024402147388969%2C100%2C99.951195705222&w=640 | Image | 200 | 53 KiB |
| https://www.vox.com/_next/static/media/Balto_Bold-s.p.3q_dkcdztxtyh.woff2 | Font | 200 | 51 KiB |
| https://ak.sail-horizon.com/spm/spm.v1.min.js | Script | 200 | 48 KiB |
| https://www.vox.com/_next/static/media/Balto_Book-s.p.3fzkmxkgl_ezb.woff2 | Font | 200 | 47 KiB |
| https://platform.vox.com/wp-content/uploads/sites/2/2026/08/PEPSI_EA2-LEDE-GRAPHIC.jpg?quality=90&strip=all&crop=0%2C29.057591623037%2C100%2C41.884816753927&w=640 | Image | 200 | 47 KiB |
| https://luminousboulevard.com/assets/js/n3x3pe0fuo_se.index.js | Script | 200 | 46 KiB |
| https://launchpad.privacymanager.io/latest/launchpad.bundle.js | Script | 200 | 46 KiB |
| https://www.vox.com/_next/static/media/Balto_BookItalic-s.p.2h9zmq4f5uf_z.woff2 | Font | 200 | 46 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 197 ms | 88 ms |
| 357 ms | 78 ms |
| 638 ms | 56 ms |
| 842 ms | 54 ms |