www.amazon.com

Report from 6/28/2026, 3:30:25 PM https://www.amazon.com/
39
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.42
SSD Semantic Signal Density Needs work
30 tok
TC Token Cost Good
14 ms
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.amazon.com/

Diagnostics

high CRR Content is hidden behind JavaScript

100% of content requires JS

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

signal 0.83 · JSON-LD 0/1 · missing: structured-data

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 57/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://agents-json.org

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highReduce unused JavaScripthighest leverage

1336 KiB (98%) of JS goes unused. Code-split, lazy-load below-the-fold scripts, and drop unused dependencies — less JS also lowers CAV Token Cost (TC) and speeds up agent parsing.

JavaScript coverage

1336 KiB unused of 1365 KiB (98% unused JS) — unused JS inflates Token Cost (TC) and slows the agent's parse.

ScriptSizeUnused
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.js1334 KiB1322 KiB (99%)
https://images-na.ssl-images-amazon.com/images/G/01/AUIClients/ClientSideMetricsAUIJavascript-51171fbdd28e1a7a61e922e8f0272af8bc74d37b.secure.variant-desktop-session-snapshot-keypress.min._V2_.js19 KiB10 KiB (53%)
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/ue-base-1c399ad9886cab69575e1e5ee15c61a1._V313498596_.js7 KiB3 KiB (46%)
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/csm-captcha-instrumentation.min.js2 KiB0 KiB (25%)
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/rd-script-6d68177fa6061598e9509dc4b5bdd08d.js2 KiB0 KiB (6%)
https://www.amazon.com/0 KiB0 KiB (11%)
https://www.amazon.com/0 KiB0 KiB (0%)
https://www.amazon.com/0 KiB0 KiB (0%)

Network

16Requests
647 KiBTransferred
5Scripts
0%3rd-party
0Long tasks
Script (5)
587 KiB
Stylesheet (1)
19 KiB
Image (2)
18 KiB
Other (2)
15 KiB
Document (2)
4 KiB
Fetch (3)
2 KiB
Ping (1)
0 KiB

Heaviest requests

URLTypeStatusTransfer
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.jsScript200572 KiB
https://images-na.ssl-images-amazon.com/images/G/01/AUIClients/AmazonUI-3c913031596ca78a3768f4e934b1cc02ce238101.secure.min._V1_.cssStylesheet20019 KiB
https://images-na.ssl-images-amazon.com/images/G/01/amazonui/sprites/aui_sprite_0007-1x._V383827579_.pngImage20017 KiB
https://www.amazon.com/favicon.icoOther20015 KiB
https://images-na.ssl-images-amazon.com/images/G/01/AUIClients/ClientSideMetricsAUIJavascript-51171fbdd28e1a7a61e922e8f0272af8bc74d37b.secure.variant-desktop-session-snapshot-keypress.min._V2_.jsScript2008 KiB
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/ue-base-1c399ad9886cab69575e1e5ee15c61a1._V313498596_.jsScript2004 KiB
https://www.amazon.com/Document2022 KiB
https://www.amazon.com/Document2002 KiB
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/csm-captcha-instrumentation.min.jsScript2002 KiB
https://images-na.ssl-images-amazon.com/images/G/01/csminstrumentation/rd-script-6d68177fa6061598e9509dc4b5bdd08d.jsScript2001 KiB
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/inputs?client=browserFetch2001 KiB
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/mp_verifyFetch2001 KiB
https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/mp_verifyFetch2001 KiB
https://fls-na.amazon.com/1/batch/1/OE/Ping2040 KiB
https://fls-na.amazon.com/1/oc-csi/1/OP/requestId=Q4XCJC37SVPV9WJ9WXY1&js=1Image2000 KiB
https://www.amazon.com/favicon.icoOther2000 KiB ·cache
Analyzing…
running mobile + desktop · ~30s