www.booking.com

Report from 7/5/2026, 8:19:10 AM https://www.booking.com/
Latest run · lab, cold cache
0
7/5/2026
28-day score · p75 · the standard
—
no history yet (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/booking.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.booking.com%2F)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.booking.com%2F"><img src="https://agentvitals.dev/badge/booking.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
❌Business namenot found
❌Categorynot found
➖Pricenot applicable · not applicable to this page type
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
❌Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

An agent recovered no usable content from this page without executing JavaScript.
0
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.46
SSD Semantic Signal Density Needs work
390 tok
TC Token Cost Good
231 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈31,453 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
67.2% · 21,141
Chrome (nav / header / footer)
31.6% · 9,935
Boilerplate (cookie / ad)
0% · 0
Other
1.2% · 377

Final screenshot

Final screenshot of https://www.booking.com/

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence100% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.35 · profile JSON-LD 1/2 · missing: url
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 66/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✓ robots.txt (AI bots) Major AI bots allowed Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

pubads_impl.js — 687 KiB transferred, 61.8% unused (third-party)

EvidenceCDP JS coverage: 425 KiB of this bundle is never executed on load.
Impact~-425 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of pubads_impl.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

bstatic.com — 3498 KiB, 135 requests, 493 ms main-thread

EvidenceThird-party is 92.1% of total transfer (203 requests); bstatic.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove bstatic.com; defer non-critical third-party scripts.
mediumLower server response time

time to first byte

EvidenceTTFB is 800 ms.
ImpactEarlier first useful token (TTFUT).
Effort1–3 h
FixCache at the edge (CDN), reduce server work, avoid redirect chains.
mediumBreak up long main-thread tasks

longest task 231 ms (4 total)

EvidenceMain thread blocked 231 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

6.0 MB total

Evidence6.0 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

203 third-party requests · 5635 KiB (92.1% of transfer) · 545 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
bstatic.com1353498 KiB493 ms
doubleclick.net10768 KiB—
googletagmanager.com4647 KiB52 ms
awswaf.com8311 KiB—
cookielaw.org6178 KiB—
google.com7100 KiB—
criteo.com637 KiB—
adtrafficquality.google421 KiB—
redditstatic.com119 KiB—
bing.com618 KiB—
adsrvr.org415 KiB—
yimg.jp112 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609220101/pubads_impl.js?cb=122881200 3P687 KiB61.8%425 KiB
https://cf.bstatic.com/psb/capla/static/js/782ad794.7bd9492b.chunk.js 3P339 KiB89%302 KiB
https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.js300 KiB99.4%299 KiB
https://cf.bstatic.com/psb/capla/static/js/client.946c29e5.js 3P438 KiB55.1%242 KiB
https://cf.bstatic.com/psb/capla/static/js/c43f530f.3e4e2312.chunk.js 3P253 KiB65.4%166 KiB
https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.js 3P300 KiB55.1%165 KiB
https://cf.bstatic.com/psb/capla/static/js/c2edf532.4ba35a92.chunk.js 3P174 KiB80.1%139 KiB
https://cf.bstatic.com/psb/capla/static/js/81da5f32.42767111.chunk.js 3P125 KiB92.3%116 KiB
https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.02b2ca60.chunk.js 3P190 KiB54.2%103 KiB
https://cf.bstatic.com/psb/capla/static/js/4bd23c76.aa83869f.chunk.js 3P101 KiB98.4%100 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c&gtm=4e69n1 3P163 KiB50.8%83 KiB
https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c&gtm=4e69n1 3P149 KiB54.1%80 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c&gtm=4e69n1 3P140 KiB57.2%80 KiB
https://accounts.google.com/gsi/client 3P99 KiB80.3%80 KiB
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.js 3P114 KiB69.2%79 KiB

Network

279Requests
6117 KiBTransferred
98Scripts
92.1%3rd-party
4Long tasks
Script (98)
5162 KiB
Image (36)
560 KiB
Fetch (69)
159 KiB
Stylesheet (34)
94 KiB
Document (12)
85 KiB
XHR (15)
26 KiB
Other (10)
25 KiB
Ping (5)
6 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609220101/pubads_impl.js?cb=122881200Script200687 KiB
https://cf.bstatic.com/psb/capla/static/js/client.946c29e5.jsScript200438 KiB
https://cf.bstatic.com/psb/capla/static/js/782ad794.7bd9492b.chunk.jsScript200339 KiB
https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.jsScript200300 KiB
https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.jsScript200300 KiB
https://cf.bstatic.com/psb/capla/static/js/c43f530f.3e4e2312.chunk.jsScript200253 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5Q664QZScript200195 KiB
https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.02b2ca60.chunk.jsScript200190 KiB
https://cf.bstatic.com/psb/capla/static/js/c2edf532.4ba35a92.chunk.jsScript200174 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c&gtm=4e69n1Script200163 KiB
https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c&gtm=4e69n1Script200149 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c&gtm=4e69n1Script200140 KiB
https://cf.bstatic.com/psb/capla/static/js/0d919837.e32249d2.chunk.jsScript200137 KiB
https://cf.bstatic.com/psb/capla/static/js/81da5f32.42767111.chunk.jsScript200125 KiB
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.jsScript200114 KiB
https://cf.bstatic.com/psb/capla/static/js/4bd23c76.aa83869f.chunk.jsScript200101 KiB
https://accounts.google.com/gsi/clientScript20099 KiB
https://cf.bstatic.com/psb/capla/static/js/8f1f9b37.3a83c9fc.chunk.jsScript20086 KiB
https://cf.bstatic.com/xdata/images/city/600x600/1017524.jpg?k=a91b9d67eb50e6c378c8004172b311c3c77c2d2dbe92e3f9fdaef62e00d3cbe3&o=Image20084 KiB
https://www.booking.com/?chal_t=1790596025436&force_referer=Document20078 KiB
https://cf.bstatic.com/psb/capla/static/js/2c7ad93f.ced62294.chunk.jsScript20076 KiB
https://cf.bstatic.com/xdata/images/city/600x600/971990.jpg?k=6d52fe4a57a984e2d540e3d7a1910f8a76fda3a57708faddd74e2109c3344b5e&o=Image20075 KiB
https://cf.bstatic.com/psb/capla/static/js/72736a66.d5a818a1.chunk.jsScript20070 KiB
https://cf.bstatic.com/psb/capla/static/js/d06482ef.42b8c43b.chunk.jsScript20070 KiB
https://cf.bstatic.com/xdata/images/city/600x600/1016086.jpg?k=33f82be5e3cc98f07b9073d80ce7298cb9ca0f8f711bc6743ec66dcf3af583bd&o=Image20063 KiB
https://cf.bstatic.com/psb/capla/static/js/3c74eed1.dc3cec6f.chunk.jsScript20046 KiB
https://cf.bstatic.com/xdata/images/city/600x600/653240.jpg?k=6b015a87c8443039a685038e97dd58dab6a8748078948b27cca7d1a5fcef308d&o=Image20045 KiB
https://cdn.cookielaw.org/consent/3ea94870-d4b1-483a-b1d2-faf1d982bb31/01971113-172e-78f5-a37b-7e00f3524e9f/en-us.jsonFetch20044 KiB
https://cf.bstatic.com/psb/capla/static/js/b9a82cb8.aadd5d28.chunk.jsScript20043 KiB
https://cf.bstatic.com/xdata/images/city/600x600/653231.jpg?k=526fe3dd8fc78cbaccaee3be9e675b624e73b666ab757ecb0ebf31c7f7d96264&o=Image20038 KiB

Long tasks (>50 ms)

StartDuration
1463 ms231 ms
1348 ms96 ms
1002 ms74 ms
1780 ms51 ms
Analyzing…
running mobile + desktop · ~30s