www.chewy.com

Report from 10/1/2026, 11:50:49 AM https://www.chewy.com
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What AI tells your customers about youAgent confidence: LOW
❌Business namenot found
❌Categorynot found
➖Pricenot applicable · not applicable to this page type
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
❌Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

Agent blocked: bot-block (raw HTTP 429, only 0 tokens recovered) — scores reflect the block page, not your content.
BLOCKED
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.00
SSD Semantic Signal Density Poor
0 tok
TC Token Cost Good
—
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.chewy.com

Diagnostics

high CRR Agents are blocked before they see the page

bot wall / WAF challenge

EvidenceA non-browser agent got a block/challenge (bot-block (raw HTTP 429, only 0 tokens recovered)). Every score below is measured against that wall.
ImpactEvery metric below is invalid until agents can reach real content.
Effort1–2 h

Fix: Allowlist legitimate agent user-agents / IP ranges in your WAF or bot-management rules, and serve real content (not a challenge) to them.

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidencerendered page extracted no content (error state)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.00 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 100% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 0%, chrome 0%, boilerplate 0%, other 0%. Only 0% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 52/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: * (all) Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

✗ robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (4)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

54Transport posture (0–100, unscored)
2pass
2warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
⚠️ HSTSmax-age=86400 is below the 180-day baseline
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing
This full profile was measured against a block/challenge page (bot-block (raw HTTP 429, only 0 tokens recovered)) — every number below describes the wall, not your content. Resolve the block, then re-run.

How to improve

highSplit the heaviest unused bundlehighest leverage

5191-7e45c69180b2c409.js — 323 KiB transferred, 75.4% unused

EvidenceCDP JS coverage: 243 KiB of this bundle is never executed on load.
Impact~-243 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 5191-7e45c69180b2c409.js, or drop unused dependencies.
highCut third-party weight

wistia.com — 2263 KiB, 14 requests, 35 ms main-thread

EvidenceThird-party is 61.1% of total transfer (174 requests); wistia.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove wistia.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 113 ms (5 total)

EvidenceMain thread blocked 113 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

7.5 MB total

Evidence7.5 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

174 third-party requests · 4685 KiB (61.1% of transfer) · 236 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
wistia.com142263 KiB35 ms
googletagmanager.com5887 KiB201 ms
cookielaw.org10329 KiB—
facebook.net2200 KiB—
wistia.net4195 KiB—
dynatrace.com21172 KiB—
tiktok.com7162 KiB—
unpkg.com358 KiB—
liadm.com456 KiB—
taboola.com1047 KiB—
optimizely.com143 KiB—
pinimg.com240 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/5191-7e45c69180b2c409.js323 KiB75.4%243 KiB
https://static.chewy.com/lib/cds/kib-icons-react/3.55.0/kib-icons.umd.js118 KiB95.3%112 KiB
https://fast.wistia.net/assets/external/engines/[email protected] 3P157 KiB67.7%106 KiB
https://www.chewy.com/static/spa/content-mfe/lib/es/index-CwlzJGl5.js218 KiB44.6%97 KiB
https://js-cdn.dynatrace.com/jstag/1624d0f62e6/bf20861wzf/7077613abb396c51_complete.js 3P156 KiB59.8%93 KiB
https://cdn.cookielaw.org/scripttemplates/202604.2.0/otBannerSdk.js 3P135 KiB65.4%89 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-965794141&cx=c&gtm=4e69o0h2 3P162 KiB51.3%83 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-854029099&cx=c&gtm=4e69o0h2 3P162 KiB50.7%82 KiB
https://www.googletagmanager.com/gtag/js?id=G-GM4GWYGVKP&cx=c&gtm=4e69o0h2 3P184 KiB44.5%82 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-822749438&cx=c&gtm=4e69o0h2 3P164 KiB49.9%82 KiB
https://fast.wistia.com/assets/external/[email protected] 3P145 KiB56.2%82 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MWU2MzIzODM0MQ.js 3P115 KiB59.1%68 KiB
https://www.chewy.com/L-vBN/SVVU/KQYq/o1dJ/VD9/6kimhVuEif/GG0fQg/Agxp/SgxcIXIP?v=4a70c20e-1545-db39-f0e3-f5c21b51cfc2175 KiB37.9%66 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5X325N&gtm_auth=gWNSeJwe8vqMlvdjn2zbAg&gtm_preview=env-4 3P215 KiB30.7%66 KiB
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/bd4e0716.2506444acc9bfa3f.js80 KiB68.6%55 KiB

Network

326Requests
7667 KiBTransferred
101Scripts
61.1%3rd-party
5Long tasks
Script (101)
4201 KiB
XHR (32)
2086 KiB
Image (100)
769 KiB
Stylesheet (18)
185 KiB
Font (8)
166 KiB
Document (4)
155 KiB
Fetch (55)
95 KiB
Ping (7)
6 KiB
Other (1)
3 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://embed-cloudfront.wistia.com/deliveries/4a33f720108148fb6f526e81ce854f7a4c86cf1c.m3u8/seg-1-v1-a1.tsXHR200933 KiB
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/5191-7e45c69180b2c409.jsScript200323 KiB
https://embed-cloudfront.wistia.com/deliveries/80d8dae0328319ff526bae939cd71c5c99509445.m3u8/seg-2-v1-a1.tsXHR200316 KiB
https://embed-cloudfront.wistia.com/deliveries/80d8dae0328319ff526bae939cd71c5c99509445.m3u8/seg-5-v1-a1.tsXHR200301 KiB
https://embed-cloudfront.wistia.com/deliveries/80d8dae0328319ff526bae939cd71c5c99509445.m3u8/seg-3-v1-a1.tsXHR200286 KiB
https://www.chewy.com/static/spa/content-mfe/lib/es/index-CwlzJGl5.jsScript200218 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5X325N&gtm_auth=gWNSeJwe8vqMlvdjn2zbAg&gtm_preview=env-4Script200215 KiB
https://embed-cloudfront.wistia.com/deliveries/80d8dae0328319ff526bae939cd71c5c99509445.m3u8/seg-4-v1-a1.tsXHR200195 KiB
https://www.googletagmanager.com/gtag/js?id=G-GM4GWYGVKP&cx=c&gtm=4e69o0h2Script200184 KiB
https://www.chewy.com/L-vBN/SVVU/KQYq/o1dJ/VD9/6kimhVuEif/GG0fQg/Agxp/SgxcIXIP?v=4a70c20e-1545-db39-f0e3-f5c21b51cfc2Script200175 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-822749438&cx=c&gtm=4e69o0h2Script200164 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-854029099&cx=c&gtm=4e69o0h2Script200162 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-965794141&cx=c&gtm=4e69o0h2Script200162 KiB
https://fast.wistia.net/assets/external/engines/[email protected]Script200157 KiB
https://js-cdn.dynatrace.com/jstag/1624d0f62e6/bf20861wzf/7077613abb396c51_complete.jsScript200156 KiB
https://www.chewy.com/Document200155 KiB
https://fast.wistia.com/assets/external/[email protected]Script200145 KiB
https://cdn.cookielaw.org/scripttemplates/202604.2.0/otBannerSdk.jsScript200135 KiB
https://cdn.cookielaw.org/logos/cffb85d6-5f2e-4511-a53f-97b48b5c43da/ddf52f10-de99-413c-925e-8b6a3dbdf114/b3bd44ef-287b-4e77-a9ac-abfde8e3524a/image001.pngImage200125 KiB
https://static.chewy.com/lib/cds/kib-icons-react/3.55.0/kib-icons.umd.jsScript200118 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MWU2MzIzODM0MQ.jsScript200115 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200112 KiB
https://connect.facebook.net/signals/config/330422417121049?v=2.9.408&r=stable&domain=www.chewy.com&hme=f9ad993bedcdbb3fffd47532e189463ba18afe816a0bd364070ce559e4a6ac26&ex_m=117%2C239%2C169%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C179%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C174%2C181%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C176%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C175%2C178%2C41%2C56%2C126%2C54%2C183%2C109%2C182%2C208%2C253%2C83%2C267%2C266%2C265%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C170%2C85%2C173%2C171%2C172%2C57%2C67%2C136%2C19%2C177%2C52%2C316%2C317%2C318%2C315%2C331%2C356%2C246%2C235%2C69%2C236%2C234%2C359%2C350%2C59%2C247%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C180%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C185%2C186%2C105%2C106%2C9%2C115%2C184%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C167%2C50%2C158%2C0%2C93%2C151%2C155%2C168%2C45%2C121%2C13%2C187Script20089 KiB
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/bd4e0716.2506444acc9bfa3f.jsScript20080 KiB
https://embed-ssl.wistia.com/deliveries/4474aa058acd1bd360c0bc6b7a89e2a8.webp?image_crop_resized=1920x1080Image20077 KiB
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/00fcb13b.77f274a92e2f7afa.jsScript20077 KiB
https://www.chewy.com/api/efproc/v3/uMeW0WfnyLJmtFjTtKZv/loader_v3.11.11.jsScript20070 KiB
https://www.chewy.com/static/spa/content-mfe/lib/es/wistia-player-BK7A5CHY-mlin96AX.jsScript20060 KiB
https://www.chewy.com/api/event/p/sios/next-integrations/integrations/vendor/commons.1b78f84a8c1751144d06.js.gzScript20056 KiB
https://www.chewy.com/static/spa/chewy-home-ui/_next/static/chunks/ffdb96dd-77dcd9455fb94cec.jsScript20055 KiB

Long tasks (>50 ms)

StartDuration
1508 ms113 ms
903 ms110 ms
1699 ms88 ms
1872 ms72 ms
810 ms64 ms
Analyzing…
running mobile + desktop · ~30s