www.cnbc.com

Report from 7/24/2026, 12:03:42 PM https://www.cnbc.com
Latest run · lab, cold cache
39
7/24/2026
28-day score · p75 · the standard
40
15 runs
CRR49%latest
SSD34%latest
TC3373 toklatest
TTFUT132 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/cnbc.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.cnbc.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.cnbc.com"><img src="https://agentvitals.dev/badge/cnbc.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameCNBC · guessed from page text (no structured data)
Categorynot found
🟡Price$100 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionCNBC is the world leader in business news and real-time financial market coverage. Find fast, actionable information. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.

38
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

45%
CRR Content Recovery Poor
0.32
SSD Semantic Signal Density Poor
2,916 tok
TC Token Cost Good
35 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈20,999 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
76.4% · 16,049
Chrome (nav / header / footer)
9.8% · 2,048
Boilerplate (cookie / ad)
12.9% · 2,709
Other
0.9% · 193

Final screenshot

Final screenshot of https://www.cnbc.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence55% of content requires JS · 45% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.54 · generic JSON-LD 0/1 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 61/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, Amazonbot Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: CollectionPage Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, Amazonbot

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

63Transport posture (0–100, unscored)
3pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
✅ CORS exposureaccess-control-allow-origin: *
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

249 third-party requests · 5438 KiB (83.4% of transfer) · 623 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
cnbcfm.com692242 KiB511 ms
googletagmanager.com81029 KiB
gstatic.com1374 KiB
doubleclick.net11263 KiB24 ms
cookielaw.org12253 KiB
adobedtm.com23185 KiB38 ms
tinypass.com3135 KiB
amazon-adsystem.com596 KiB
amplitude.com785 KiB
imrworldwide.com481 KiB
vsnt.net278 KiB50 ms
mparticle.com1069 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://static-redesign.cnbcfm.com/dist/main-96bed13d1b8b95ca25a7.js 3P735 KiB61%449 KiB
https://www.gstatic.com/recaptcha/releases/A7KpaEASfhDcK0nXxgQEyyYv/recaptcha__en.js 3P374 KiB63%236 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607150101/pubads_impl.js?cb=31099747 3P196 KiB72.2%142 KiB
https://www.googletagmanager.com/gtag/js?id=AW-304008397&cx=c&gtm=4e67g0h2 3P153 KiB72.5%111 KiB
https://www.googletagmanager.com/gtag/js?id=AW-491671965&cx=c&gtm=4e67g0h2 3P151 KiB72.8%110 KiB
https://static-redesign.cnbcfm.com/dist/83006-dd3063a49686eef3e207.js 3P153 KiB71.1%109 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10885207244&cx=c&gtm=4e67g0h2 3P144 KiB75.2%108 KiB
https://cdn.tinypass.com/api/tinypass.min.js 3P134 KiB62.2%84 KiB
https://cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.js 3P127 KiB61.8%78 KiB
https://www.googletagmanager.com/gtag/js?id=AW-304008397 3P152 KiB49.7%76 KiB
https://www.googletagmanager.com/gtag/js?id=AW-491671965 3P151 KiB49.9%76 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10885207244 3P144 KiB49.4%71 KiB
https://www.googletagmanager.com/gtag/js?id=DC-10486893 3P134 KiB53%71 KiB
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js 3P74 KiB73.4%54 KiB
https://c.amazon-adsystem.com/aax2/apstag.js 3P92 KiB55.1%50 KiB

Network

283Requests
6517 KiBTransferred
123Scripts
83.4%3rd-party
4Long tasks
Script (123)
4956 KiB
Document (10)
1035 KiB
Font (8)
146 KiB
Image (39)
138 KiB
Fetch (54)
121 KiB
XHR (29)
96 KiB
Other (17)
24 KiB
Stylesheet (1)
1 KiB
Ping (2)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.cnbc.com/Document2001035 KiB
https://static-redesign.cnbcfm.com/dist/92419-fa773ce0626ae8dd7536.jsScript200858 KiB
https://static-redesign.cnbcfm.com/dist/main-96bed13d1b8b95ca25a7.jsScript200735 KiB
https://www.gstatic.com/recaptcha/releases/A7KpaEASfhDcK0nXxgQEyyYv/recaptcha__en.jsScript200374 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607150101/pubads_impl.js?cb=31099747Script200196 KiB
https://static-redesign.cnbcfm.com/dist/83006-dd3063a49686eef3e207.jsScript200153 KiB
https://assets.adobedtm.com/77ca722dd820/bbaaa56c8833/launch-50229149d3cf.min.jsScript200153 KiB
https://www.googletagmanager.com/gtag/js?id=AW-304008397&cx=c&gtm=4e67g0h2Script200153 KiB
https://www.googletagmanager.com/gtag/js?id=AW-304008397Script200152 KiB
https://www.googletagmanager.com/gtag/js?id=AW-491671965&cx=c&gtm=4e67g0h2Script200151 KiB
https://www.googletagmanager.com/gtag/js?id=AW-491671965Script200151 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10885207244Script200144 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10885207244&cx=c&gtm=4e67g0h2Script200144 KiB
https://cdn.tinypass.com/api/tinypass.min.jsScript200134 KiB
https://www.googletagmanager.com/gtag/js?id=DC-10486893Script200134 KiB
https://cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.jsScript200127 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20092 KiB
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.jsScript20074 KiB
https://jssdkcdns.mparticle.com/js/v2/us1-99f689156b88a84fbe3383020acfea25/mparticle.jsScript20068 KiB
https://cdn.cookielaw.org/consent/01980fea-4b68-707d-9883-dfe20e2ff84a/0197566f-2a35-7fae-b09f-87ef970464fd/en.jsonFetch20064 KiB
https://cdn.amplitude.com/script/62f692ae4fb5e969ec8d0521818bf2c0.experiment.jsScript20057 KiB
https://app.mps.vsnt.net/fetch/ext/load-cnbc-web.js?nowrite=2Script20057 KiB
https://ak.sail-horizon.com/spm/spm.v1.min.jsScript20048 KiB
https://micro.rubiconproject.com/prebid/dynamic/27850.jsScript20046 KiB
https://unpkg.com/@amplitude/[email protected]/dist/experiment.umd.jsScript20043 KiB
https://entitlement.auth.adobe.com/entitlement/v4/AccessEnabler.jsScript20039 KiB
https://image.cnbcfm.com/api/v1/image/108334228-1783968203085-108334228-1783966952242-260630-N-D0477-1126.jpg?v=1783968213&w=830&h=554&ffmt=webp&vtcrop=yImage20038 KiB
https://cdn.cxense.com/cx.jsScript20038 KiB
https://image.cnbcfm.com/api/v1/image/108314160-1780092284573-gettyimages-2278106307-OLIVE_YOUNG_STORES.jpeg?v=1784322596&w=600&h=338&ffmt=webp&vtcrop=yImage20036 KiB
https://securepubads.g.doubleclick.net/tag/js/gpt.jsScript20036 KiB

Long tasks (>50 ms)

StartDuration
605 ms177 ms
465 ms116 ms
1052 ms80 ms
1925 ms53 ms
Analyzing…
running mobile + desktop · ~30s