www.equifax.com

Report from 7/24/2026, 12:30:44 PM https://www.equifax.com
Latest run · lab, cold cache
49
7/24/2026
28-day score · p75 · the standard
49
10 runs
CRR92%latest
SSD80%latest
TC1416 toklatest
TTFUT264 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/equifax.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.equifax.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.equifax.com"><img src="https://agentvitals.dev/badge/equifax.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameEquifax Inc.
CategoryOrganization
🟡Price$9.95 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionGet credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts · guessed from page text (no structured data)

⚠️ Your page title reads like a navigation menu, so an agent may cite your business as “Equifax | Credit Bureau | Check Your Credit”.

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

92%
CRR Content Recovery Needs work
0.80
SSD Semantic Signal Density Good
1,416 tok
TC Token Cost Good
265 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈8,681 across regions). 57% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
43.1% · 3,740
Chrome (nav / header / footer)
54.7% · 4,746
Boilerplate (cookie / ad)
1.6% · 140
Other
0.6% · 55

Final screenshot

Final screenshot of https://www.equifax.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence8% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 56.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 43.1%, chrome 54.7%, boilerplate 1.6%, other 0.6%. Only 43.1% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 90/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Found at /llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: BreadcrumbList, WebPage, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (4)

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (8)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ llms.txt present + valid✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; include subdomains
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policyno-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

ketch-sdk.js — 275 KiB transferred, 48.6% unused (third-party)

EvidenceCDP JS coverage: 133 KiB of this bundle is never executed on load.
Impact~-133 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of ketch-sdk.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumBreak up long main-thread tasks

longest task 121 ms (10 total)

EvidenceMain thread blocked 121 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

3.7 MB total

Evidence3.7 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

18 third-party requests · 1021 KiB (26.6% of transfer) · 473 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com3511 KiB157 ms
ketchjs.com1275 KiB254 ms
ketchcdn.com10135 KiB
optimizely.com4100 KiB62 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js 3P275 KiB48.6%133 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-54LV4JL&gtm=4e67l0h2 3P180 KiB53.3%96 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-M2F7RLH&gtm=4e67l0h2 3P198 KiB43.5%86 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-PQM22XN 3P133 KiB52.4%70 KiB
https://assets.equifax.com/global/js/bootstrap-4.6.2.bundle.min.js82 KiB80.7%66 KiB
https://assets.equifax.com/global/js/jquery-3.7.1.min.js87 KiB52.5%45 KiB
https://cdn.optimizely.com/js/24948880293.js 3P100 KiB43.4%43 KiB
https://www.equifax.com/o/frontend-taglib-clay/__liferay__/exports/@clayui$core.js51 KiB83.9%43 KiB
https://www.equifax.com/o/frontend-js-react-web/__liferay__/exports/react-dom.js43 KiB72.2%31 KiB
https://assets.equifax.com/global/js/parsley.min.js40 KiB77.9%31 KiB
https://www.equifax.com/o/frontend-js-web/Liferay.js?&mac=M7FviXf8FL6zW64mx5SA73Dk+l4=&browserId=chrome&languageId=en_US&minifierType=js30 KiB87.3%27 KiB
https://assets.equifax.com/global/js/owl.carousel.min.js43 KiB48.5%21 KiB
https://assets.equifax.com/global/js/efx-gcs.js25 KiB77.4%19 KiB
https://assets.equifax.com/global/js/efx-navigation.js16 KiB85.5%14 KiB
https://www.equifax.com/o/frontend-js-react-web/__liferay__/exports/react-dnd.js16 KiB84%13 KiB

Network

129Requests
3835 KiBTransferred
57Scripts
26.6%3rd-party
10Long tasks
Script (57)
1977 KiB
Stylesheet (10)
814 KiB
Fetch (6)
577 KiB
Image (45)
361 KiB
Font (3)
67 KiB
Document (2)
39 KiB
Other (3)
1 KiB
XHR (2)
0 KiB
Ping (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://assets.equifax.com/global/css/efx-gcs.cssStylesheet200563 KiB
https://assets.equifax.com/global/json/zipcodes.jsonFetch200464 KiB
https://assets.equifax.com/global/js/efx-mkt-font-awesome.jsScript200429 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200275 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-M2F7RLH&gtm=4e67l0h2Script200198 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-54LV4JL&gtm=4e67l0h2Script200180 KiB
https://assets.equifax.com/global/css/bootstrap-4.6.2.min.cssStylesheet200158 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-PQM22XNScript200133 KiB
https://cdn.optimizely.com/js/24948880293.jsScript200100 KiB
https://global.ketchcdn.com/gvl/eu/vendor-list.jsonFetch20091 KiB
https://assets.equifax.com/global/js/jquery-3.7.1.min.jsScript20087 KiB
https://assets.equifax.com/global/js/bootstrap-4.6.2.bundle.min.jsScript20082 KiB
https://www.equifax.com/o/evolution-generic-theme/css/clay.css?browserId=chrome&themeId=evolutiongenerictheme_WAR_evolutiongenerictheme&minifierType=css&languageId=en_US&t=1784678658000Stylesheet20068 KiB
https://www.equifax.com/o/frontend-taglib-clay/__liferay__/exports/@clayui$core.jsScript20051 KiB
https://www.equifax.com/combo?browserId=chrome&minifierType=js&languageId=en_US&t=1784678602971&/o/frontend-js-aui-web/aui/aui/aui-min.js&/o/frontend-js-aui-web/liferay/modules.js&/o/frontend-js-aui-web/liferay/aui_sandbox.js&/o/frontend-js-aui-web/aui/attribute-base/attribute-base-min.js&/o/frontend-js-aui-web/aui/attribute-complex/attribute-complex-min.js&/o/frontend-js-aui-web/aui/attribute-core/attribute-core-min.js&/o/frontend-js-aui-web/aui/attribute-observable/attribute-observable-min.js&/o/frontend-js-aui-web/aui/attribute-extras/attribute-extras-min.js&/o/frontend-js-aui-web/aui/event-custom-base/event-custom-base-min.js&/o/frontend-js-aui-web/aui/event-custom-complex/event-custom-complex-min.js&/o/frontend-js-aui-web/aui/oop/oop-min.js&/o/frontend-js-aui-web/aui/aui-base-lang/aui-base-lang-min.js&/o/frontend-js-aui-web/liferay/dependency.jsScript20044 KiB
https://assets.equifax.com/images/us/personal-misc/option1_hero_background_v2_2x.pngImage20043 KiB
https://www.equifax.com/o/frontend-js-react-web/__liferay__/exports/react-dom.jsScript20043 KiB
https://assets.equifax.com/global/js/owl.carousel.min.jsScript20043 KiB
https://assets.equifax.com/images/us/personal-misc/Phone_App_IconLockup.pngImage20043 KiB
https://assets.equifax.com/global/js/parsley.min.jsScript20040 KiB
https://www.equifax.com/Document20039 KiB
https://assets.equifax.com/images/us/personal-misc/edu_desk-right_purchase-672x500px_1X.jpgImage20035 KiB
https://www.equifax.com/o/frontend-js-web/Liferay.js?&mac=M7FviXf8FL6zW64mx5SA73Dk+l4=&browserId=chrome&languageId=en_US&minifierType=jsScript20030 KiB
https://assets.equifax.com/images/us/personal-misc/dot_bkg_hero_white_TALL_centered-layouts_2880x1780_2x.pngImage20030 KiB
https://assets.equifax.com/global/js/efx-gcs.jsScript20025 KiB
https://assets.equifax.com/images/us/personal-misc/dot_bkg_hero_white_centered-layouts.pngImage20025 KiB
https://assets.equifax.com/global/fonts/OpenSans-Semibold.woffFont20022 KiB
https://assets.equifax.com/global/fonts/OpenSans-Regular.woffFont20022 KiB
https://assets.equifax.com/global/fonts/OpenSans-Bold.woffFont20022 KiB
https://www.equifax.com/o/frontend-js-dependencies-web/__liferay__/exports/pkce-challenge.jsScript20021 KiB

Long tasks (>50 ms)

StartDuration
1832 ms121 ms
1271 ms107 ms
581 ms102 ms
2216 ms100 ms
2481 ms92 ms
1490 ms90 ms
2839 ms87 ms
505 ms75 ms
1402 ms73 ms
1614 ms68 ms
Analyzing…
running mobile + desktop · ~30s