www.jcpenney.com

Report from 7/23/2026, 12:58:11 PM https://www.jcpenney.com
Latest run · lab, cold cache
70
7/23/2026
28-day score · p75 · the standard
70
9 runs
CRR83%latest
SSD71%latest
TC3162 toklatest
TTFUT65 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/jcpenney.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.jcpenney.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.jcpenney.com"><img src="https://agentvitals.dev/badge/jcpenney.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameJCPenney · guessed from page text (no structured data)
CategoryWebSite
🟡Price$9.99 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionShop JCPenney for great deals on clothing and shoes for the family, bedding, home décor, jewelry, and beauty products. Easy returns & FREE shipping available! · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 1/4 applicable facts come from machine-readable structured data.

71
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

83%
CRR Content Recovery Needs work
0.74
SSD Semantic Signal Density Good
3,173 tok
TC Token Cost Good
174 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈24,106 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
91.8% · 22,125
Chrome (nav / header / footer)
0% · 0
Boilerplate (cookie / ad)
3.5% · 846
Other
4.7% · 1,135

Final screenshot

Final screenshot of https://www.jcpenney.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence17% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 65/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: please sign in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

experience.min.js — 233 KiB transferred, 50.6% unused (third-party)

EvidenceCDP JS coverage: 118 KiB of this bundle is never executed on load.
Impact~-118 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of experience.min.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

mkt-jcpenney.com — 5147 KiB, 8 requests

EvidenceThird-party is 87% of total transfer (445 requests); mkt-jcpenney.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove mkt-jcpenney.com; defer non-critical third-party scripts.
highBreak up long main-thread tasks

longest task 4059 ms (10 total)

EvidenceMain thread blocked 4059 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

11.2 MB total

Evidence11.2 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

445 third-party requests · 9942 KiB (87% of transfer) · 14093 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
mkt-jcpenney.com85147 KiB
static-jcpenney.com19825 KiB514 ms
pub.network26444 KiB1477 ms
googletagmanager.com3430 KiB261 ms
curalate.com19296 KiB343 ms
doubleclick.net22275 KiB690 ms
cookielaw.org9268 KiB90 ms
stylitics.com5210 KiB53 ms
adobedtm.com10181 KiB371 ms
facebook.net2170 KiB201 ms
dynatrace.com8165 KiB6420 ms
tiktok.com7160 KiB79 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://edge.curalate.com/sites/JCPenny-k3JIfB/experiences/video-commerce/latest/experience.min.js 3P233 KiB50.6%118 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607200101/pubads_impl.js?cb=31099834 3P196 KiB60.1%118 KiB
https://a.pub.network/jcpenney-com/pubfig.engine.js 3P193 KiB57.9%112 KiB
https://www.static-jcpenney.com/prod7/yoda-home/app/dll/scripts/page_components.695bf382e23e3623655f.js 3P188 KiB54.5%103 KiB
https://a.pub.network/jcpenney-com/prebid.js 3P191 KiB53.1%101 KiB
https://js-cdn.dynatrace.com/jstag/18f0de72187/bf83350awn/d1ab04b74c7e05ff_complete.js 3P163 KiB61.9%101 KiB
https://cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js 3P128 KiB65.2%84 KiB
https://www.static-jcpenney.com/prod7/yoda-site-components/2606.1.14/dll/site_components.client.dll.js 3P148 KiB55%81 KiB
https://web-assets.stylitics.com/shop-similar/e3e43f89f0/shop-similar.internal.js 3P124 KiB65.2%81 KiB
https://cnstrc.com/js/cust/catalyst_brands_jcp_YG2waW.js 3P109 KiB73.8%80 KiB
https://www.googletagmanager.com/gtag/js?id=AW-984976096&cx=c&gtm=4e67k1 3P150 KiB50.5%76 KiB
https://www.googletagmanager.com/gtag/js?id=AW-974303325&cx=c&gtm=4e67k1 3P143 KiB52.9%75 KiB
https://www.googletagmanager.com/gtag/js?id=DC-6360663 3P137 KiB52.3%71 KiB
https://www.static-jcpenney.com/prod7/yoda-site-components/2606.1.14/dll/site_vendors.488c6c8ec48b88455a1c.client.dll.js 3P134 KiB52.5%70 KiB
https://www.static-jcpenney.com/prod7/yoda-home/app/dll/scripts/page_generals.148d0ddc665f81f5cf3b.js 3P91 KiB72.5%66 KiB

Network

593Requests
11423 KiBTransferred
115Scripts
87%3rd-party
10Long tasks
Script (115)
4432 KiB
Media (2)
4057 KiB
Image (196)
2250 KiB
Fetch (135)
304 KiB
Stylesheet (6)
123 KiB
Document (44)
87 KiB
Other (24)
62 KiB
XHR (38)
51 KiB
Font (5)
46 KiB
Ping (28)
12 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.mkt-jcpenney.com/prod/mkt/images/yes-jcpenney-73c95770-e35a-46a8-99b3-738b09506522.mp4Media2064057 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/shoes-3015e72c-7633-47a1-bff2-22d11591c1b9.pngImage200242 KiB
https://edge.curalate.com/sites/JCPenny-k3JIfB/experiences/video-commerce/latest/experience.min.jsScript200233 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/young-men-8c722e8d-7fc5-49d6-9953-4b818a4285fe.pngImage200196 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607200101/pubads_impl.js?cb=31099834Script200196 KiB
https://a.pub.network/jcpenney-com/pubfig.engine.jsScript200193 KiB
https://a.pub.network/jcpenney-com/prebid.jsScript200191 KiB
https://www.static-jcpenney.com/prod7/yoda-home/app/dll/scripts/page_components.695bf382e23e3623655f.jsScript200188 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/juniors-17e630c7-0bfe-4dea-bde7-76e0364f03b8.pngImage200183 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/girls-5649984f-a42e-4991-8958-d728b3c99e87.pngImage200183 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/boys-7ff1a7d5-6f6c-4b8e-ba90-13eec605d9f0.pngImage200180 KiB
https://www.jcpenney.com/GCV8R2PmXHWr/7OhVPP/gm1i4s/OfukDJSJ4XrtcwDuaw/RwZjAQ/PDgwJF0/laxUBScript200180 KiB
https://js-cdn.dynatrace.com/jstag/18f0de72187/bf83350awn/d1ab04b74c7e05ff_complete.jsScript200163 KiB
https://www.googletagmanager.com/gtag/js?id=AW-984976096&cx=c&gtm=4e67k1Script200150 KiB
https://www.static-jcpenney.com/prod7/yoda-site-components/2606.1.14/dll/site_components.client.dll.jsScript200148 KiB
https://www.googletagmanager.com/gtag/js?id=AW-974303325&cx=c&gtm=4e67k1Script200143 KiB
https://www.googletagmanager.com/gtag/js?id=DC-6360663Script200137 KiB
https://www.static-jcpenney.com/prod7/yoda-site-components/2606.1.14/dll/site_vendors.488c6c8ec48b88455a1c.client.dll.jsScript200134 KiB
https://cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.jsScript200128 KiB
https://web-assets.stylitics.com/shop-similar/e3e43f89f0/shop-similar.internal.jsScript200124 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MTA2MWE1OWMwMQ.jsScript200114 KiB
https://cnstrc.com/js/cust/catalyst_brands_jcp_YG2waW.jsScript200109 KiB
https://www.mkt-jcpenney.com/prod/mkt/images/backpacks-91820c74-ed14-4a3c-99bc-4a5038409d4c.pngImage200107 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://assets.adobedtm.com/bd23ab4f15ae/265606982074/launch-333d6a4b1735.min.jsScript200101 KiB
https://cdn.cookielaw.org/consent/91d8c270-393d-46ef-ba23-205584531f9c/019d0cda-bd3b-74b7-9160-20bb95d53f14/en.jsonFetch20096 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20092 KiB
https://www.static-jcpenney.com/prod7/yoda-home/app/dll/scripts/page_generals.148d0ddc665f81f5cf3b.jsScript20091 KiB
https://www.jcpenney.com/Document20087 KiB
https://web-modules-de-na1.niceincontact.com/guide/channel-guide.js?29745236Script20081 KiB

Long tasks (>50 ms)

StartDuration
14489 ms4059 ms
20838 ms1255 ms
2274 ms656 ms
13988 ms465 ms
19341 ms404 ms
23889 ms346 ms
13642 ms291 ms
10595 ms269 ms
7008 ms261 ms
23485 ms245 ms
Analyzing…
running mobile + desktop · ~30s