www.jcpenney.com

Report from 9/21/2026, 1:03:03 PM https://www.jcpenney.com
Latest run · lab, cold cache
58
9/21/2026
28-day score · p75 · the standard
70
27 runs
▼ latest 12 below the 28-day score
CRR47%latest
SSD60%latest
TC1258 toklatest
TTFUT84 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/jcpenney.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.jcpenney.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.jcpenney.com"><img src="https://agentvitals.dev/badge/jcpenney.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameJCPenney · guessed from page text (no structured data)
CategoryWebSite
🟡Price$7.89 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionShop JCPenney for great deals on clothing and shoes for the family, bedding, home décor, jewelry, and beauty products. Easy returns & FREE shipping available! · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 1/4 applicable facts come from machine-readable structured data.

62
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

49%
CRR Content Recovery Poor
0.75
SSD Semantic Signal Density Good
1,208 tok
TC Token Cost Good
48 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈12,904 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
91.2% · 11,762
Chrome (nav / header / footer)
0% · 0
Boilerplate (cookie / ad)
0% · 0
Other
8.8% · 1,142

Final screenshot

Final screenshot of https://www.jcpenney.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence51% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 65/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: please sign in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

348.js — 171 KiB transferred, 93.4% unused (third-party)

EvidenceCDP JS coverage: 160 KiB of this bundle is never executed on load.
Impact~-160 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 348.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

static-jcpenney.com — 1509 KiB, 23 requests, 157 ms main-thread

EvidenceThird-party is 77.4% of total transfer (422 requests); static-jcpenney.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove static-jcpenney.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 119 ms (5 total)

EvidenceMain thread blocked 119 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

7.3 MB total

Evidence7.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

422 third-party requests · 5769 KiB (77.4% of transfer) · 557 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
static-jcpenney.com231509 KiB157 ms
pub.network21466 KiB66 ms
googletagmanager.com3448 KiB10 ms
doubleclick.net23299 KiB56 ms
curalate.com16298 KiB77 ms
cookielaw.org9287 KiB
stylitics.com5227 KiB
facebook.net2194 KiB56 ms
adobedtm.com10182 KiB
dynatrace.com10169 KiB120 ms
tiktok.com7162 KiB
niceincontact.com13134 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/348.js 3P171 KiB93.4%160 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/381.js 3P153 KiB92.5%142 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.js 3P211 KiB60.3%127 KiB
https://edge.curalate.com/sites/JCPenny-k3JIfB/experiences/video-commerce/latest/experience.min.js 3P247 KiB51.1%126 KiB
https://a.pub.network/jcpenney-com/pubfig.engine.js 3P205 KiB60.6%124 KiB
https://www.static-jcpenney.com/prod4/yoda-home/app/scripts/page_components.6f3d55fa79ba845bf076.js 3P197 KiB59.7%118 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/434.js 3P197 KiB55.6%109 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/913.js 3P124 KiB86%106 KiB
https://a.pub.network/jcpenney-com/prebid.js 3P193 KiB52.8%102 KiB
https://js-cdn.dynatrace.com/jstag/18f0de72187/bf83350awn/d1ab04b74c7e05ff_complete.js 3P166 KiB58.1%97 KiB
https://web-assets.stylitics.com/shop-similar/0e2a78ff08/shop-similar.internal.js 3P132 KiB67.4%89 KiB
https://www.static-jcpenney.com/prod4/yoda-home/app/scripts/page_generals.7ba5d3273ae660a30499.js 3P112 KiB76.5%86 KiB
https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.js 3P129 KiB65.3%84 KiB
https://cnstrc.com/js/cust/catalyst_brands_jcp_YG2waW.js 3P109 KiB75.2%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-984976096&cx=c&gtm=4e69g1 3P160 KiB50.4%81 KiB

Network

529Requests
7457 KiBTransferred
121Scripts
77.4%3rd-party
5Long tasks
Script (121)
5318 KiB
Image (146)
1338 KiB
Stylesheet (8)
280 KiB
Fetch (131)
275 KiB
Document (39)
89 KiB
XHR (33)
50 KiB
Other (23)
50 KiB
Font (5)
47 KiB
Ping (23)
10 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://edge.curalate.com/sites/JCPenny-k3JIfB/experiences/video-commerce/latest/experience.min.jsScript200247 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.jsScript200211 KiB
https://a.pub.network/jcpenney-com/pubfig.engine.jsScript200205 KiB
https://www.static-jcpenney.com/prod4/yoda-home/app/scripts/page_components.6f3d55fa79ba845bf076.jsScript200197 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/434.jsScript200197 KiB
https://a.pub.network/jcpenney-com/prebid.jsScript200193 KiB
https://www.jcpenney.com/g0Tz/leM2/Nd3v/W9j9/vg/L7abrzQ6kV2wVL9z/QwpAMw/diB/QdyBlLwsScript200190 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/348.jsScript200171 KiB
https://js-cdn.dynatrace.com/jstag/18f0de72187/bf83350awn/d1ab04b74c7e05ff_complete.jsScript200166 KiB
https://www.googletagmanager.com/gtag/js?id=AW-984976096&cx=c&gtm=4e69g1Script200160 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/381.jsScript200153 KiB
https://www.googletagmanager.com/gtag/js?id=AW-974303325&cx=c&gtm=4e69g1Script200146 KiB
https://www.googletagmanager.com/gtag/js?id=DC-6360663Script200143 KiB
https://web-assets.stylitics.com/shop-similar/0e2a78ff08/shop-similar.internal.jsScript200132 KiB
https://sc-images.jcpenney.com/JCPenney/home-b86dc4ab-5b18-41dd-8bbf-e7a36b11032bImage200130 KiB
https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.jsScript200129 KiB
https://www.static-jcpenney.com/prod4/yoda-site-components/2611.0.59/module-federation/client/913.jsScript200124 KiB
https://www.static-jcpenney.com/prod4/yoda-home/app/scripts/page_vendors.fd902833225873e31be5.jsScript200123 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MWU2MzIzODM0MQ.jsScript200115 KiB
https://cdn.cookielaw.org/consent/91d8c270-393d-46ef-ba23-205584531f9c/019f9066-0d1a-77e0-9b44-afdc7e184629/en.jsonFetch200115 KiB
https://scripts.mf.webcontentassessor.com/scripts/301e492a228ca8d3b094d0a65dd742f36334cbadb6714f11b461d6d0d67e444eScript200112 KiB
https://www.static-jcpenney.com/prod4/yoda-home/app/scripts/page_generals.7ba5d3273ae660a30499.jsScript200112 KiB
https://cnstrc.com/js/cust/catalyst_brands_jcp_YG2waW.jsScript200109 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200108 KiB
https://assets.adobedtm.com/bd23ab4f15ae/265606982074/launch-333d6a4b1735.min.jsScript200101 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://www.jcpenney.com/Document20089 KiB
https://connect.facebook.net/signals/config/515352408659658?v=2.9.403&r=stable&domain=www.jcpenney.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script20086 KiB
https://web-assets.stylitics.com/loader/latest/composer.jsScript20082 KiB
https://web-modules-de-na1.niceincontact.com/guide/channel-guide.js?29833264Script20081 KiB

Long tasks (>50 ms)

StartDuration
3269 ms119 ms
514 ms113 ms
368 ms83 ms
2415 ms81 ms
1798 ms64 ms
Analyzing…
running mobile + desktop · ~30s