www.kroger.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 4/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈8,722 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈9,139 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ Server response (TTFB) low impact 1047ms (good ≤800, warn ≤1800)
Business impact Slow servers cause agents to time out and move on. Fast response keeps you in the running.
What we measured We time the response (time-to-first-byte) against good (<800ms) / warn (<1800ms) thresholds.
How to fix Use a CDN, caching and an optimized origin to get TTFB under 800ms.
Spec: https://web.dev/ttfb/
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000 ; preload |
| ❌ Content-Security-Policy | no content-security-policy header |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
internal.55c9fcbf962e9b075f95.js — 327 KiB transferred, 50.4% unused
longest task 686 ms (10 total)
largest contentful paint
time to first byte
3.7 MB total
Third-party impact
40 third-party requests · 741 KiB (19.7% of transfer) · 177 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 2 | 305 KiB | 78 ms |
| cookielaw.org | 10 | 205 KiB | 64 ms |
| adobedtm.com | 2 | 97 KiB | — |
| qualtrics.com | 4 | 64 KiB | 16 ms |
| go-mpulse.net | 4 | 58 KiB | 19 ms |
| tiktok.com | 2 | 9 KiB | — |
| undertone.com | 1 | 1 KiB | — |
| pinterest.com | 1 | 1 KiB | — |
| bing.com | 1 | 1 KiB | — |
| doubleclick.net | 5 | 1 KiB | — |
| adsrvr.org | 1 | 1 KiB | — |
| onetrust.com | 1 | 0 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.kroger.com/cdn/internal.55c9fcbf962e9b075f95.js | 327 KiB | 50.4% | 165 KiB |
| https://www.kroger.com/cdn/vendors.419a1d4dc2aaee2fd3dc.js | 230 KiB | 40.4% | 93 KiB |
| https://www.kroger.com/ruxitagentjs_ICA15789NPQRTUVXfhqrtux_10341260622154106.js | 161 KiB | 54.6% | 88 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR 3P | 171 KiB | 49.2% | 84 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P | 124 KiB | 63.5% | 79 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c>m=4e67k0h2 3P | 134 KiB | 53.8% | 72 KiB |
| https://www.kroger.com/cdn/redux.17cf9859cf7e85ba5834.js | 95 KiB | 52.6% | 50 KiB |
| https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js 3P | 83 KiB | 40% | 33 KiB |
| https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js | 62 KiB | 48.1% | 30 KiB |
| https://siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com 3P | 38 KiB | 73.5% | 28 KiB |
| https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.6c655b83591e5f80a2a1.js | 29 KiB | 79% | 23 KiB |
| https://www.kroger.com/cdn/coupons.62e7d9874397cc8fbe39.js | 36 KiB | 61.1% | 22 KiB |
| https://www.kroger.com/cdn/components/header-v2.edf284f77746176c0b38.js | 29 KiB | 75.2% | 22 KiB |
| https://www.kroger.com/cdn/common.8f364918966817729fc7.js | 41 KiB | 46.9% | 19 KiB |
| https://www.kroger.com/cdn/citrus.19148247c0b72b26589d.js | 29 KiB | 59.8% | 17 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.kroger.com/cdn/internal.55c9fcbf962e9b075f95.js | Script | 200 | 327 KiB |
| https://www.kroger.com/cdn/vendors.419a1d4dc2aaee2fd3dc.js | Script | 200 | 230 KiB |
| https://www.kroger.com/cdn/images/citrus.icons-1bUAk2h.svg | Other | 200 | 219 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR | Script | 200 | 171 KiB |
| https://www.kroger.com/ruxitagentjs_ICA15789NPQRTUVXfhqrtux_10341260622154106.js | Script | 200 | 161 KiB |
| https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/tQuEzJ3tD7/bSQ2UAROBg/YRRFB/zh1YHgL?v=9279af88-439e-9b23-6475-ecb0978ccfc2 | Script | 200 | 147 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c>m=4e67k0h2 | Script | 200 | 134 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js | Script | 200 | 124 KiB |
| https://www.kroger.com/ | Document | 200 | 103 KiB |
| https://www.kroger.com/cdn/redux.17cf9859cf7e85ba5834.js | Script | 200 | 95 KiB |
| https://www.kroger.com/cdn/Syncinjector18Jun2026_Config18Jun2026.html | Document | 200 | 90 KiB |
| https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js | Script | 200 | 83 KiB |
| https://www.kroger.com/content/v2/binary/image/10123205_26_p2w4_hp_baby_icon_330_March_23_2026_407pm.png | Image | 200 | 76 KiB |
| https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/ipuEzJ3tD7uVVp3O/TVIrUAROBg/MS8vO/x0WLyUB | Script | 200 | 75 KiB |
| https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/ipuEzJ3tD7uVVp3O/TVIrUAROBg/MS8vO/x0WLyUB | Script | 200 | 75 KiB |
| https://www.kroger.com/content/v2/binary/image/10480704_26_hp_p6w3_sela_pricecuts_dsk_948x312_2_July_7_2026_205pm.jpg | Image | 200 | 62 KiB |
| https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js | Script | 200 | 62 KiB |
| https://www.kroger.com/content/v2/binary/image/10566342_26_p6w3_w4_meat_icon_330.png | Image | 200 | 59 KiB |
| https://s2.go-mpulse.net/boomerang/WMLZF-VDF6N-EK8WB-MYJ2V-M9NYP | Script | 200 | 57 KiB |
| https://www.kroger.com/resources/1f4b7cdbfd03cb204a2ba5ee8d0c2be4f278e07179439 | Script | 200 | 56 KiB |
| https://www.kroger.com/content/v2/binary/image/generalmillsinc_1280x160_webdesktopskinnyespot_1280x160v2.jpg | Image | 200 | 47 KiB |
| https://www.kroger.com/content/v2/binary/image/10480704_26_hp_sela_mp_hex_dsk_948x312.jpg | Image | 200 | 47 KiB |
| https://www.kroger.com/cdn/common.8f364918966817729fc7.js | Script | 200 | 41 KiB |
| https://www.kroger.com/cdn/citrus.ba26d1d790.css | Stylesheet | 200 | 41 KiB |
| https://www.kroger.com/content/v2/binary/image/10073794_26_p3w2_hp_aiassistant_sela_dsk_1280x312_July_13_2026_835am.jpg | Image | 200 | 38 KiB |
| https://siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com | Script | 200 | 38 KiB |
| https://www.kroger.com/cdn/coupons.62e7d9874397cc8fbe39.js | Script | 200 | 36 KiB |
| https://www.kroger.com/resources/1f4b7cdbfd03cb204a2ba5ee8d0c2be4f278e07179439/e/65226_747628217.js | Script | 200 | 33 KiB |
| https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.6c655b83591e5f80a2a1.js | Script | 200 | 29 KiB |
| https://www.kroger.com/content/v2/binary/image/10480704_26_hp_p6w4_hex_eff7fd_vc_dsk_400x400.jpg | Image | 200 | 29 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 4768 ms | 686 ms |
| 2030 ms | 657 ms |
| 5799 ms | 490 ms |
| 9125 ms | 478 ms |
| 4279 ms | 405 ms |
| 7352 ms | 330 ms |
| 3097 ms | 287 ms |
| 6877 ms | 240 ms |
| 2795 ms | 202 ms |
| 8313 ms | 174 ms |