www.morningstar.com

Report from 7/24/2026, 1:35:01 PM https://www.morningstar.com
Latest run · lab, cold cache
0
7/24/2026
28-day score · p75 · the standard
0
12 runs
CRR0%latest
SSD50%latest
TC125 toklatest
TTFUT20 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/morningstar.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.morningstar.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.morningstar.com"><img src="https://agentvitals.dev/badge/morningstar.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business namenot found
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

44
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

90%
CRR Content Recovery Needs work
0.46
SSD Semantic Signal Density Needs work
3,094 tok
TC Token Cost Good
7 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈12,197 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
86% · 10,490
Chrome (nav / header / footer)
6.3% · 773
Boilerplate (cookie / ad)
0% · 0
Other
7.7% · 934

Final screenshot

Final screenshot of https://www.morningstar.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence10% of content requires JS · 90% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.78 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 76/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

43Transport posture (0–100, unscored)
2pass
1warn
3fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
✅ CORS exposureaccess-control-allow-origin: *
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (the main document returned HTTP 405); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

9 third-party requests · 709 KiB (98.5% of transfer) · 182 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
awswaf.com9709 KiB182 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://641d2113cf5d.b5f15bd0.ca-central-1.captcha.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/captcha.js 3P96 KiB55%53 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/challenge.js 3P0 KiB80.6%0 KiB

Network

16Requests
720 KiBTransferred
3Scripts
98.5%3rd-party
2Long tasks
Script (3)
674 KiB
Font (1)
30 KiB
Document (2)
6 KiB
Other (2)
6 KiB
Fetch (4)
4 KiB
Stylesheet (1)
1 KiB
Image (3)
0 KiB
Heaviest requests (16)
URLTypeStatusTransfer
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/challenge.jsScript200577 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.captcha.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/captcha.jsScript20096 KiB
https://static.captcha.awswaf.com/fonts/AmazonEmberLt/AmazonEmber-Light.woff2Font20030 KiB
https://www.morningstar.com/favicon.icoOther2004 KiB
https://www.morningstar.com/Document4053 KiB
https://www.morningstar.com/Document2023 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/telemetryFetch2001 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/telemetryFetch2001 KiB
https://www.morningstar.com/favicon.icoOther2001 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/inputs?client=browserFetch2001 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/mp_verifyFetch2001 KiB
https://static.captcha.awswaf.com/fonts/AmazonEmberLt/stylesheet.cssStylesheet2001 KiB
https://641d2113cf5d.b5f15bd0.ca-central-1.token.awswaf.com/641d2113cf5d/d496637aa631/117717f43fa0/challenge.jsScript3040 KiB
data:image/svg+xml;base64,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Image2000 KiB
data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iOSIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDkgMTQiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+IDxwYXRoIGZpbGwtcnVsZT0iZXZlbm9kZCIgY2xpcC1ydWxlPSJldmVub2RkIiBkPSJNMS43ODQ2NyAwTDAuNTAwMjA1IDEuMjg0NDZMNi4yMTUwMyA3TDAuNTAwMjA1IDEyLjcxNTVMMS43ODQ2NyAxNEw4Ljc4NDY3IDdMMS43ODQ2NyAwWiIgZmlsbD0iYmxhY2siLz4gPC9zdmc+IA==Image2000 KiB
data:image/svg+xml;base64,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Image2000 KiB

Long tasks (>50 ms)

StartDuration
134 ms162 ms
835 ms50 ms
Analyzing…
running mobile + desktop · ~30s