www.nbcnews.com

Report from 7/24/2026, 1:38:47 PM https://www.nbcnews.com
Latest run · lab, cold cache
39
7/24/2026
28-day score · p75 · the standard
38
13 runs
CRR8%latest
SSD45%latest
TC1842 toklatest
TTFUT154 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/nbcnews.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.nbcnews.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.nbcnews.com"><img src="https://agentvitals.dev/badge/nbcnews.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
🟡Business nameNBC News · guessed from page text (no structured data)
CategoryWebSite
🟡Price$100 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
DescriptionGo to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

An agent gets the basics but will guess on the gaps. 2/4 applicable facts come from machine-readable structured data.

39
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

8%
CRR Content Recovery Poor
0.45
SSD Semantic Signal Density Needs work
1,842 tok
TC Token Cost Good
163 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈26,899 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
81.5% · 21,926
Chrome (nav / header / footer)
9.1% · 2,456
Boilerplate (cookie / ad)
9.4% · 2,517
Other
0% · 0

Final screenshot

Final screenshot of https://www.nbcnews.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence92% of content requires JS · 8% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.34 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 61/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: CollectionPage, Dataset, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

66Transport posture (0–100, unscored)
2pass
2warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
⚠️ HSTSmax-age=2628000 is below the 180-day baseline
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (prodamdnewsencoding.akamaized.net)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

252 third-party requests · 5207 KiB (70.4% of transfer) · 296 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
s-nbcnews.com342025 KiB
taboola.com26428 KiB59 ms
akamaized.net6369 KiB
adobedtm.com38301 KiB63 ms
doubleclick.net15300 KiB34 ms
jwpcdn.com6229 KiB
cookielaw.org11187 KiB
tinypass.com3137 KiB
lightboxcdn.com7137 KiB
googletagmanager.com1134 KiB
doubleverify.com17132 KiB12 ms
wywrd.com199 KiB65 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.taboola.com/libtrc/nbcnews/loader.js 3P331 KiB51.7%171 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607160101/pubads_impl.js?cb=31099788 3P196 KiB60.2%118 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/pages/_app-3ce89ade31f6bea2.js189 KiB62%117 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/6427-1cbf60066750d3f3.js168 KiB58.8%99 KiB
https://cdn.tinypass.com/api/tinypass.min.js 3P135 KiB67.7%91 KiB
https://www.lightboxcdn.com/vendor/02235bf8-0bf7-4a84-a64d-6fe4704e9579/main.js?cb=5B1B396E95A41FEFC687E5A67909D80F 3P117 KiB75.9%89 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/6d060570.9705372a80cd5d1a.js113 KiB70.6%79 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/4856.710c4d0a6dfb610e.js145 KiB54.7%79 KiB
https://mssl.fwmrm.net/libs/adm/7.2.1/AdManager.js 3P93 KiB83.3%77 KiB
https://ssl.p.jwpcdn.com/player/v/8.30.1/provider.hlsjs.js 3P114 KiB66.6%76 KiB
https://www.googletagmanager.com/gtag/js?id=DC-8168974 3P134 KiB53.7%72 KiB
https://cdn.cookielaw.org/scripttemplates/202309.1.0/otBannerSdk.js 3P102 KiB63.4%65 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/9aeb919a.86f95b3d3b151ea0.js60 KiB96.4%58 KiB
https://analytics.wywrd.com/wayward-boost-v1.js?uaa=ac-uvbphz 3P99 KiB53%52 KiB
https://client.aps.amazon-adsystem.com/publisher.js 3P91 KiB54.5%50 KiB

Network

375Requests
7397 KiBTransferred
191Scripts
70.4%3rd-party
6Long tasks
Script (191)
4269 KiB
Image (59)
2070 KiB
XHR (25)
410 KiB
Stylesheet (17)
215 KiB
Fetch (48)
173 KiB
Document (9)
149 KiB
Font (5)
82 KiB
Other (12)
26 KiB
Ping (8)
1 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://media-cldnry.s-nbcnews.com/image/upload/t_focal-762x508,f_auto,q_auto:best/rockcms/2026-07/20260717-smoke-2x1-jm-e4827f.gifImage200663 KiB
https://media-cldnry.s-nbcnews.com/image/upload/t_focal-860x484,f_auto,q_auto:best/rockcms/2026-07/260717-gif-wildfire-ch-1423-b8b4bb.gifImage200391 KiB
https://prodamdnewsencoding.akamaized.net/out/v1/e6a64006b9e44a7cbc12312542054d8c/43b6f121beb24ffaa1509325e7e23fb2/fe0b4f704e474e359201750275e5cecc/f8fdd6ff3a2a47d6ad0e7c243092b4e7/index_6_0.tsXHR200359 KiB
https://cdn.taboola.com/libtrc/nbcnews/loader.jsScript200331 KiB
https://assets.adobedtm.com/launch-EN03682f66064449c8b87d78eae3e2fc57.min.jsScript200267 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607160101/pubads_impl.js?cb=31099788Script200196 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/pages/_app-3ce89ade31f6bea2.jsScript200189 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/6427-1cbf60066750d3f3.jsScript200168 KiB
https://www.nbcnews.com/Document200149 KiB
https://media-cldnry.s-nbcnews.com/image/upload/t_focal-1000x667,f_auto,q_auto:best/rockcms/2026-07/260717-Daily-Life-In-Iran-ew-325p-f3859a.jpgImage200145 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/4856.710c4d0a6dfb610e.jsScript200145 KiB
https://cdn.tinypass.com/api/tinypass.min.jsScript200135 KiB
https://www.googletagmanager.com/gtag/js?id=DC-8168974Script200134 KiB
https://www.lightboxcdn.com/vendor/02235bf8-0bf7-4a84-a64d-6fe4704e9579/main.js?cb=5B1B396E95A41FEFC687E5A67909D80FScript200117 KiB
https://ssl.p.jwpcdn.com/player/v/8.30.1/provider.hlsjs.jsScript200114 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/6d060570.9705372a80cd5d1a.jsScript200113 KiB
https://cdn.cookielaw.org/scripttemplates/202309.1.0/otBannerSdk.jsScript200102 KiB
https://analytics.wywrd.com/wayward-boost-v1.js?uaa=ac-uvbphzScript20099 KiB
https://cdn.doubleverify.com/dv-measurements10181.jsScript20095 KiB
https://mssl.fwmrm.net/libs/adm/7.2.1/AdManager.jsScript20093 KiB
https://client.aps.amazon-adsystem.com/publisher.jsScript20091 KiB
https://nodeassets.nbcnews.com/_next/static/css/3b23cac213c11819.cssStylesheet20091 KiB
https://ssl.p.jwpcdn.com/player/v/8.30.1/jwplayer.core.controls.jsScript20078 KiB
https://media-cldnry.s-nbcnews.com/image/upload/t_focal-1000x667,f_auto,q_auto:best/rockcms/2026-07/260717-news-quiz-cs-c080a4.pngImage20075 KiB
https://mps.nbcuni.com/fetch/ext/load-nbcnews-bento.js?nowrite=jqScript20074 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.jsScript20073 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/1819-cf57790e0dab6d68.jsScript20064 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/5359.07d471dba215e16d.jsScript20063 KiB
https://nodeassets.nbcnews.com/_next/static/chunks/2945-0207a6533cd3f1e3.jsScript20063 KiB
https://media-cldnry.s-nbcnews.com/image/upload/t_fit-360w,f_avif,q_auto:eco,dpr_2/mpx/2704722219/2026_07/fricker_new-y17csp.jpgImage20061 KiB

Long tasks (>50 ms)

StartDuration
473 ms78 ms
1396 ms65 ms
238 ms63 ms
178 ms53 ms
393 ms53 ms
1315 ms50 ms
Analyzing…
running mobile + desktop · ~30s