www.sephora.com

Report from 10/1/2026, 9:48:01 AM https://www.sephora.com
Latest run · lab, cold cache
49
10/1/2026
28-day score · p75 · the standard
—
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/sephora.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.sephora.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.sephora.com"><img src="https://agentvitals.dev/badge/sephora.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
✅Business nameSephora
✅CategoryOrganization
🟡Price$1 · guessed from page text (no structured data)
✅Location350 Mission St, San Francisco, CA 94105, San Francisco, 94105, USA
❌Hoursnot found
❌Productsnot found
🟡DescriptionDiscover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands. · guessed from page text (no structured data)

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

13%
CRR Content Recovery Poor
0.78
SSD Semantic Signal Density Good
952 tok
TC Token Cost Good
149 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈5,185 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
92.8% · 4,811
Chrome (nav / header / footer)
7.2% · 374
Boilerplate (cookie / ad)
0% · 0
Other
0% · 0

Final screenshot

Final screenshot of https://www.sephora.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence87% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 100/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✓ llms.txt Found at /llms.txt Learn →
✓ robots.txt (AI bots) Major AI bots allowed Learn →
✓ sitemap.xml Found at /sitemap.xml Learn →
✓ JSON-LD structured data Types: WebSite, ItemList, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (3)

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (9)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ llms.txt present + valid✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

81Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

178 third-party requests · 1998 KiB (30.5% of transfer) · 8 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
gstatic.com1347 KiB—
facebook.net4342 KiB—
forter.com12223 KiB—
adobedtm.com45168 KiB—
tiktok.com11163 KiB—
dynatrace.com6146 KiB—
bluecore.com3104 KiB—
cnstrc.com171 KiB8 ms
go-mpulse.net263 KiB—
techlab-cdn.com459 KiB—
appboycdn.com155 KiB—
pinimg.com239 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B22CoriginmasterD20260922192852.js1095 KiB67.2%735 KiB
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B22CoriginmasterD20260922192852.js360 KiB82.7%298 KiB
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B22CoriginmasterD20260922192852.js259 KiB94.8%245 KiB
https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.js 3P347 KiB65.9%228 KiB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B22CoriginmasterD20260922192852.js224 KiB89.2%200 KiB
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ207 KiB45.1%93 KiB
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557155 KiB54.7%85 KiB
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431153 KiB55.3%85 KiB
https://www.sephora.com/metrics2/gtag/js?id=AW-876588114153 KiB55.3%85 KiB
https://www.sephora.com/metrics5/gtag/js?id=AW-969432509175 KiB48%84 KiB
https://www.sephora.com/metrics1/pXEgXyBZ2TiYSelmrujGR54u2HboS31Msq6Gss4njv8p0msHupo126 KiB64.6%82 KiB
https://api.bluecore.com/triggermail.js/sephora.js 3P103 KiB78.2%80 KiB
https://www.sephora.com/metrics6/gtag/js?id=DC-5878462150 KiB53%80 KiB
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js 3P145 KiB49.3%72 KiB
https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/kVYDSht9iE/bx5eaywUEwE/LW0K/Ezh9DhkP?v=c4c0c95a-9546-4c10-77d1-e6f67761cfc2180 KiB38.1%69 KiB

Network

247Requests
6550 KiBTransferred
107Scripts
30.5%3rd-party
10Long tasks
Script (107)
5831 KiB
Fetch (39)
275 KiB
Image (33)
238 KiB
Document (10)
173 KiB
XHR (27)
21 KiB
Ping (22)
8 KiB
Other (9)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B22CoriginmasterD20260922192852.jsScript2001095 KiB
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B22CoriginmasterD20260922192852.jsScript200360 KiB
https://www.gstatic.com/recaptcha/releases/kemdRjWFxNjgsGdhRslyEPwU/recaptcha__en.jsScript200347 KiB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?ak_bmsc-kp=0zbiQL7MGwLURcuqzsm0NrgtFFfmAwD3FhbNdZBLkej4YVexQ8TMGjuCpqu7CM4sCaHSy4iqELofa3KlWzEwY4VQ6PsoeLVTwZ6RzBnVyNU7Y1kwbTP2ZgJ5uLV3KovsBjUfO33ZCi5bhZ10tNCYXBnuca5F2e7c&x-kpsdk-v=j-1.2.797&x-kpsdk-im=AAIZujPy_NELxivdbxeedTplBdFwKI0eVHC19IANc-1RB0go6rM0pPLxIATAfTdw5ibvA7dYASK02aDXh_vwV2aN810Script200327 KiB
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B22CoriginmasterD20260922192852.jsScript200259 KiB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B22CoriginmasterD20260922192852.jsScript200224 KiB
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.jsScript200219 KiB
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJScript200207 KiB
https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/cEYDSht9iE7fSf3Q/MENZaywUEwE/Z0pM/TRF-RH4Script200196 KiB
https://www.sephora.com/gway/v1/browsegraph/graphqlFetch200180 KiB
https://www.sephora.com/Wp7r6F7VF2DxHZW0fyOU/kVYDSht9iE/bx5eaywUEwE/LW0K/Ezh9DhkP?v=c4c0c95a-9546-4c10-77d1-e6f67761cfc2Script200180 KiB
https://www.sephora.com/metrics5/gtag/js?id=AW-969432509Script200175 KiB
https://www.sephora.com/ca/en/?country_switch=ca&lang=enDocument200172 KiB
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557Script200155 KiB
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431Script200153 KiB
https://www.sephora.com/metrics2/gtag/js?id=AW-876588114Script200153 KiB
https://www.sephora.com/metrics6/gtag/js?id=DC-5878462Script200150 KiB
https://connect.facebook.net/signals/config/354147298086799?v=2.9.412&r=stable&domain=www.sephora.com&hme=a4c28c8787325ac3f8f9eac68364f47df2a8c4266e43177443e5d7f6289c9774&ex_m=117%2C240%2C170%2C27%2C81%2C82%2C161%2C77%2C76%2C11%2C180%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C175%2C182%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C162%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C163%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C165%2C164%2C166%2C156%2C154%2C30%2C42%2C66%2C122%2C177%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C176%2C179%2C41%2C56%2C126%2C54%2C160%2C184%2C109%2C183%2C209%2C254%2C83%2C273%2C272%2C271%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C171%2C85%2C174%2C172%2C173%2C57%2C67%2C136%2C19%2C178%2C52%2C322%2C323%2C324%2C321%2C337%2C359%2C247%2C236%2C69%2C237%2C235%2C362%2C353%2C59%2C248%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C167%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C181%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C186%2C187%2C105%2C106%2C9%2C115%2C185%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C168%2C50%2C158%2C0%2C93%2C151%2C155%2C169%2C45%2C121%2C13%2C188Script200148 KiB
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.jsScript200145 KiB
https://www.sephora.com/metrics1/pXEgXyBZ2TiYSelmrujGR54u2HboS31Msq6Gss4njv8p0msHupoScript200126 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MWU2MzIzODM0MQ.jsScript200115 KiB
https://assets.adobedtm.com/2f3ab3feab3d/ad943721620d/launch-1aafb95a572f.min.jsScript200112 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200110 KiB
https://api.bluecore.com/triggermail.js/sephora.jsScript200103 KiB
https://connect.facebook.net/en_US/bundle/sdk.js/Script20079 KiB
https://cnstrc.com/js/cust/sephora_L16704.jsScript20071 KiB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.jsScript20061 KiB
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXUScript20060 KiB
https://js.appboycdn.com/web-sdk/4.7/braze.min.jsScript20055 KiB
https://www.sephora.com/resources/e10e62ecf0642a03f9e3b5f9aca755a11630011008b74Script20054 KiB

Long tasks (>50 ms)

StartDuration
1618 ms327 ms
637 ms212 ms
2089 ms126 ms
313 ms123 ms
3360 ms104 ms
950 ms85 ms
866 ms77 ms
1084 ms77 ms
505 ms71 ms
3275 ms65 ms
Analyzing…
running mobile + desktop · ~30s