www.sephora.com

Report from 7/2/2026, 10:29:05 AM https://www.sephora.com
48
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

6%
CRR Content Recovery Poor
0.72
SSD Semantic Signal Density Good
1,873 tok
TC Token Cost Good
91 ms
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.sephora.com

Diagnostics

high CRR Content is hidden behind JavaScript

94% of content requires JS

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 77/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: WebSite, ItemList, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

No CAPTCHA wall high impact Detected: recaptcha

Business impact CAPTCHAs stop bots — including the AI agents your customers send to shop or book. Content behind a challenge is unreachable.

What we measured We fingerprint reCAPTCHA, hCaptcha and Cloudflare Turnstile in the page.

How to fix Reserve CAPTCHA for login/checkout flows, never public content pages.

Spec: https://developers.cloudflare.com/turnstile/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://agents-json.org

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highReduce unused JavaScripthighest leverage

11921 KiB (59%) of JS goes unused. Code-split, lazy-load below-the-fold scripts, and drop unused dependencies — less JS also lowers CAV Token Cost (TC) and speeds up agent parsing.

highReduce layout shift

CLS is 0.26. Set explicit width/height on images and reserve space for late-loading content.

highBreak up long main-thread tasks

Longest task 423 ms (10 long tasks). Split heavy work, defer third-party scripts, and move compute off the main thread.

mediumCut total transfer weight

7.4 MB transferred. Enable Brotli, serve WebP/AVIF images, and defer non-critical resources.

JavaScript coverage

11921 KiB unused of 20371 KiB (59% unused JS) — unused JS inflates Token Cost (TC) and slows the agent's parse.

ScriptSizeUnused
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B8CoriginmasterD20260624184849.js4034 KiB2624 KiB (65%)
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B8CoriginmasterD20260624184849.js1377 KiB1124 KiB (82%)
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B8CoriginmasterD20260624184849.js916 KiB868 KiB (95%)
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B8CoriginmasterD20260624184849.js860 KiB767 KiB (89%)
https://www.gstatic.com/recaptcha/releases/TnA7HacJFoBWt9hnlunBlYfK/recaptcha__en.js874 KiB533 KiB (61%)
https://www.sephora.com/metrics2/zlvx343U30sKl1cQf-yO6LugZq3KZV0MCvuhRyDuMi-_cwQZ601 KiB390 KiB (65%)
https://api.bluecore.com/triggermail.js/sephora.js426 KiB333 KiB (78%)
https://www.sephora.com/xMaj1Q0TWv-5dbGCmx4ESe4z/XYEmGpYDm9iOf47Vfu/QRIkbg/dmsbYiF/kI1UB536 KiB303 KiB (57%)
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ601 KiB282 KiB (47%)
https://analytics.tiktok.com/i18n/pixel/static/main.MTIwMGUyODI1MQ.js476 KiB273 KiB (57%)
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557395 KiB232 KiB (59%)
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431425 KiB232 KiB (55%)

Network

314Requests
7620 KiBTransferred
117Scripts
0%3rd-party
10Long tasks
Script (117)
6708 KiB
Image (51)
408 KiB
XHR (39)
200 KiB
Document (12)
154 KiB
Fetch (53)
128 KiB
Stylesheet (4)
12 KiB
Ping (24)
8 KiB
Other (14)
2 KiB

Heaviest requests

URLTypeStatusTransfer
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B8CoriginmasterD20260624184849.jsScript2001022 KiB
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B8CoriginmasterD20260624184849.jsScript200609 KiB
https://www.gstatic.com/recaptcha/releases/TnA7HacJFoBWt9hnlunBlYfK/recaptcha__en.jsScript200376 KiB
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B8CoriginmasterD20260624184849.jsScript200336 KiB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?ak_bmsc-kp=0FueUKrqx7WmUZnGVH2agMUXmkJrnrPJxS1ZlFYDc0tlCYbO4P9TE0RTmhQ0L5GHwA2z6qAwNlQgs6O4FXU6JMqLuEm3hUvDMu5Esc4OvNXAJTlgrfgJFwCWjogi8oRifXKRx7btQIgJeYte1E32pPx4xQgJkBW60BnVSsxzAxwu&x-kpsdk-v=j-1.2.522&x-kpsdk-im=AALsq3f5GKvBLeBvVDJsiST9XFrLCDdmzk2CcfYjZPL8wlltKTf0j9YmNRInDL1Uzy3E4Of30aWXPnaIdZSukYaXtDcScript200297 KiB
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B8CoriginmasterD20260624184849.jsScript200219 KiB
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.jsScript200216 KiB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B8CoriginmasterD20260624184849.jsScript200198 KiB
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJScript200192 KiB
https://www.sephora.com/metrics2/zlvx343U30sKl1cQf-yO6LugZq3KZV0MCvuhRyDuMi-_cwQZScript200192 KiB
https://www.sephora.com/xMaj1Q0TWv-5dbGCmx4ESe4z/XYEmGpYDm9iOf47Vfu/QRIkbg/dmsbYiF/kI1UBScript200177 KiB
https://www.sephora.com/xMaj1Q0TWv-5dbGCmx4ESe4z/XYEmGpYDm9iOf47Vfu/QRIkbg/dmsbYiF/kI1UBScript200177 KiB
https://cloud3.zineone.com/c3/api/v1/connectXHR200161 KiB
https://www.sephora.com/metrics5/gtag/js?id=AW-969432509Script200157 KiB
https://www.sephora.com/ca/en/?country_switch=ca&lang=enDocument200151 KiB
https://www.sephora.com/xMaj1Q0TWv-5dbGCmx4ESe4z/kpEmGpYDm9iO/bWUqbg/SFdEUwV/ULXRV?v=07f943b7-6330-af46-0b33-00c8001dcfc2Script200151 KiB
https://connect.facebook.net/signals/config/354147298086799?v=2.9.349&r=stable&domain=www.sephora.com&hme=f29d86973612db0f0627890a64bdc8c47b471189050b33f2680b7d76997afc9a&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C30%2C75%2C234%2C233%2C232%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C279%2C280%2C278%2C26%2C27%2C28%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C293%2C309%2C215%2C204%2C62%2C205%2C203%2C312%2C303%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C47%2C49%2C116%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173Script200148 KiB
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431Script200146 KiB
https://www.sephora.com/metrics2/gtag/js?id=AW-876588114Script200146 KiB
https://www.sephora.com/metrics6/gtag/js?id=DC-5878462Script200141 KiB
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557Script200139 KiB
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.jsScript200136 KiB
https://www.sephora.com/metrics2/zlvx343UzSdv_lBvHZXom8nebf-UO0YXDqmrDnm2MHz8dLuHBBkScript200124 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MTIwMGUyODI1MQ.jsScript200113 KiB
https://assets.adobedtm.com/2f3ab3feab3d/ad943721620d/launch-1aafb95a572f.min.jsScript200109 KiB
https://api.bluecore.com/triggermail.js/sephora.jsScript200102 KiB
https://www.sephora.com/contentimages/2026-07-01_cs-bestsellers_site_hp_mktg-banner-v2_can_01.jpg?imwidth=340Image200100 KiB
https://connect.facebook.net/en_US/fbevents.jsScript20099 KiB
https://www.sephora.com/contentimages/2026-07-01_cs-bestsellers_site_hp_mktg-banner-v2_can_01.jpg?imwidth=545Image20082 KiB
https://connect.facebook.net/en_US/bundle/sdk.js/Script20079 KiB

Long tasks (>50 ms)

StartDuration
4554 ms423 ms
2517 ms300 ms
1126 ms205 ms
738 ms119 ms
1544 ms95 ms
1350 ms88 ms
2926 ms87 ms
879 ms86 ms
4178 ms77 ms
7658 ms76 ms
Analyzing…
running mobile + desktop · ~30s