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www.williams-sonoma.com

Report from 7/24/2026, 10:54:53 AM https://www.williams-sonoma.com
Latest run · lab, cold cache
49
7/24/2026
28-day score · p75 · the standard
—
4/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/williams-sonoma.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.williams-sonoma.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.williams-sonoma.com"><img src="https://agentvitals.dev/badge/williams-sonoma.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameHousewares + Kitchenware Store | Williams Sonoma · guessed from page text (no structured data)
❌Categorynot found
➖Pricenot applicable · not applicable to this page type
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
🟡DescriptionShop premium kitchenware and housewares at Williams Sonoma - in-stores and online. Explore our curated selection of gourmet food, top quality cookware, and more for your culinary adventures. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

DesktopMobile
We recovered only a shell of this page (under 200 tokens) — likely a soft bot-block or a client-rendered app that served our scanner almost no content. The metrics below reflect that shell, not your real site; the score is capped until an agent can retrieve real content.
49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

71%
CRR Content Recovery Poor
0.58
SSD Semantic Signal Density Needs work
85 tok
TC Token Cost Good
89 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈16,916 across regions). 52% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
47.9% · 8,098
Chrome (nav / header / footer)
47.9% · 8,100
Boilerplate (cookie / ad)
0% · 0
Other
4.2% · 718

Final screenshot

Final screenshot of https://www.williams-sonoma.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence29% of content requires JS · 71% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.04 +llms.txt bonus · website JSON-LD 2/2
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

medium TC 52.1% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 47.9%, chrome 47.9%, boilerplate 0%, other 4.2%. Only 47.9% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 68/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✓ llms.txt Found at /llms.txt Learn →
✓ robots.txt (AI bots) Major AI bots allowed Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
✓ OpenAPI / API docs Found at /api-docs Learn →

Issues (6)

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

~ No login wall on public content high impact Login signal: /account/login

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ llms.txt present + valid✓ Server response (TTFB)✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

common.ffb856c2.js — 1104 KiB transferred, 67.3% unused

EvidenceCDP JS coverage: 743 KiB of this bundle is never executed on load.
Impact~-743 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of common.ffb856c2.js, or drop unused dependencies.
highBreak up long main-thread tasks

longest task 693 ms (10 total)

EvidenceMain thread blocked 693 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut third-party weight

wsimgs.com — 1434 KiB, 25 requests

EvidenceThird-party is 53.1% of total transfer (116 requests); wsimgs.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove wsimgs.com; defer non-critical third-party scripts.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.173.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumCut total transfer weight

6.3 MB total

Evidence6.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

116 third-party requests · 3411 KiB (53.1% of transfer) · 1402 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
wsimgs.com251434 KiB—
bing.com18463 KiB119 ms
googletagmanager.com3463 KiB344 ms
facebook.net4254 KiB394 ms
tiqcdn.com2173 KiB90 ms
curalate.com5157 KiB110 ms
quantummetric.com2106 KiB55 ms
coherentpath.com370 KiB7 ms
go-mpulse.net260 KiB114 ms
evgnet.com151 KiB121 ms
gstatic.com443 KiB—
pinimg.com232 KiB22 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.williams-sonoma.com/.static/202628/90068905/dist/external/common.ffb856c2.js1104 KiB67.3%743 KiB
https://www.williams-sonoma.com/.static/202628/90068905/dist/header/header.3dcd0ac0.js584 KiB70.4%411 KiB
https://tags.tiqcdn.com/utag/wsi/williamssonoma/prod/utag.js 3P172 KiB66.7%115 KiB
https://www.williams-sonoma.com/ldjDVOTRQ3iNI8qrb3hBornj/zftacwwu/Z2ZTAQ/XR/4kDyxFVDd1?v=a8cfbc85-d5e9-6a57-b8a0-9b94acc2cfc2147 KiB67.1%99 KiB
https://www.googletagmanager.com/gtag/js?id=G-08GWQKHEM5 3P179 KiB48%86 KiB
https://www.williams-sonoma.com/.static/content/content.d2ab741f.js139 KiB56.3%78 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1069725915&cx=c&gtm=4e67m0h1 3P151 KiB50.3%76 KiB
https://www.williams-sonoma.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.js134 KiB54.9%73 KiB
https://r.bing.com/rp/VpMQDtR1VBFLfsyHfXpTJ-zedds.br.js 3P85 KiB85.3%73 KiB
https://www.googletagmanager.com/gtag/js?id=DC-3372348&cx=c&gtm=4e67m0h1 3P133 KiB53.6%71 KiB
https://cdn.quantummetric.com/qscripts/quantum-williamssonomainc.js 3P106 KiB66.3%70 KiB
https://connect.facebook.net/en_US/all.js?hash=8438bd8ee47c9ce5a9def3ec76777880 3P83 KiB71.6%60 KiB
https://edge.curalate.com/sites/wswilliamssonoma-d4zud2/experiences/custom-uploader-1545177300949/latest/experience.min.js 3P109 KiB50%55 KiB
https://r.bing.com/rp/cwwV3Qb_MSoC3frBNmFJvqitvIk.br.js 3P67 KiB81.5%55 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB44.5%46 KiB

Network

166Requests
6428 KiBTransferred
60Scripts
53.1%3rd-party
10Long tasks
Script (60)
4412 KiB
Image (42)
1453 KiB
Stylesheet (6)
291 KiB
XHR (30)
140 KiB
Document (5)
85 KiB
Font (4)
43 KiB
Fetch (16)
3 KiB
Ping (1)
1 KiB
Other (2)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.williams-sonoma.com/.static/202628/90068905/dist/external/common.ffb856c2.jsScript2001104 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202630/1785/001/011.jpgImage200603 KiB
https://www.williams-sonoma.com/.static/202628/90068905/dist/header/header.3dcd0ac0.jsScript200584 KiB
https://www.williams-sonoma.com/ldjDVOTRQ3iNI8qrb3hBornj/5ztacwwuurbiGr/Ji1MAQ/bV/ZHXy96CzwBScript200182 KiB
https://www.googletagmanager.com/gtag/js?id=G-08GWQKHEM5Script200179 KiB
https://tags.tiqcdn.com/utag/wsi/williamssonoma/prod/utag.jsScript200172 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202630/2407/001/002.jpgImage200171 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1069725915&cx=c&gtm=4e67m0h1Script200151 KiB
https://www.williams-sonoma.com/ldjDVOTRQ3iNI8qrb3hBornj/zftacwwu/Z2ZTAQ/XR/4kDyxFVDd1?v=a8cfbc85-d5e9-6a57-b8a0-9b94acc2cfc2Script200147 KiB
https://www.williams-sonoma.com/.static/content/content.d2ab741f.jsScript200139 KiB
https://www.williams-sonoma.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.jsScript200134 KiB
https://www.googletagmanager.com/gtag/js?id=DC-3372348&cx=c&gtm=4e67m0h1Script200133 KiB
https://www.williams-sonoma.com/.static/dist/css/global/ws/global-ws-47b73eda13d1b353bba771363a703c55d220df97.cssStylesheet200118 KiB
https://edge.curalate.com/sites/wswilliamssonoma-d4zud2/experiences/custom-uploader-1545177300949/latest/experience.min.jsScript200109 KiB
https://cdn.quantummetric.com/qscripts/quantum-williamssonomainc.jsScript200106 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202620/2778/001/014.jpgImage200102 KiB
https://www.williams-sonoma.com/api/catalog/v1/category/categorytree/shop/data.jsonXHR20096 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202630/2407/001/001.jpgImage20089 KiB
https://www.williams-sonoma.com/.static/202628/90068905/dist/external/external.ffb856c2.jsScript20089 KiB
https://r.bing.com/rb/3a/cir3,cc,nc/UsC_a-J_41Jbgg-5QRZ7h1aADrg.css?bu=AokHjAc&or=wStylesheet20086 KiB
https://r.bing.com/rp/VpMQDtR1VBFLfsyHfXpTJ-zedds.br.jsScript20085 KiB
https://www.williams-sonoma.com/Document20085 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202626/2528/001/018.jpgImage20083 KiB
https://connect.facebook.net/en_US/all.js?hash=8438bd8ee47c9ce5a9def3ec76777880Script20083 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202630/1792/001/008.jpgImage20078 KiB
https://track.coherentpath.com/v1/track.jsScript20070 KiB
https://r.bing.com/rp/cwwV3Qb_MSoC3frBNmFJvqitvIk.br.jsScript20067 KiB
https://assets.wsimgs.com/wsimgs/rk/images/dp/ecm/202625/0811/001/001.jpgImage20066 KiB
https://connect.facebook.net/signals/config/632714243545814?v=2.9.361&r=stable&domain=www.williams-sonoma.com&hme=eec000113e1e9f56e9fc6cdeb39d59ad805f76a48c77cf3d5c028dcf3b38ee7c&ex_m=108%2C209%2C159%2C22%2C73%2C74%2C150%2C69%2C68%2C11%2C168%2C93%2C16%2C142%2C131%2C39%2C76%2C81%2C138%2C164%2C170%2C26%2C27%2C28%2C30%2C48%2C151%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C149%2C152%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C154%2C153%2C155%2C146%2C144%2C25%2C35%2C59%2C113%2C166%2C71%2C17%2C157%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C140%2C139%2C143%2C100%2C165%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C171%2C176%2C223%2C75%2C236%2C235%2C234%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C133%2C132%2C160%2C77%2C163%2C161%2C162%2C50%2C60%2C127%2C15%2C167%2C45%2C281%2C282%2C280%2C295%2C311%2C216%2C205%2C62%2C206%2C204%2C314%2C305%2C52%2C217%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C156%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C169%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C172%2C173%2C97%2C98%2C9%2C106%2C51%2C147%2C90%2C82%2C72%2C121%2C110%2C43%2C148%2C0%2C85%2C141%2C145%2C158%2C38%2C112%2C13%2C174Script20066 KiB

Long tasks (>50 ms)

StartDuration
1846 ms693 ms
2632 ms456 ms
3289 ms333 ms
1488 ms331 ms
4322 ms322 ms
1126 ms249 ms
18433 ms249 ms
364 ms220 ms
39724 ms213 ms
5153 ms190 ms
Analyzing…
running mobile + desktop · ~30s