www.betterment.com

Report from 7/24/2026, 11:47:42 AM https://www.betterment.com
Latest run · lab, cold cache
79
7/24/2026
28-day score · p75 · the standard
79
15 runs
CRR87%latest
SSD78%latest
TC1686 toklatest
TTFUT1428 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/betterment.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.betterment.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.betterment.com"><img src="https://agentvitals.dev/badge/betterment.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameBetterment
CategoryOrganization
🟡Price$4 · guessed from page text (no structured data)
Location450 West 33rd Street, Floor 11, New York, NY, 10001, US
Hoursnot found
Productsnot found
🟡DescriptionBetterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. · guessed from page text (no structured data)

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

79
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

87%
CRR Content Recovery Needs work
0.78
SSD Semantic Signal Density Good
1,686 tok
TC Token Cost Good
1043 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈14,361 across regions). 51% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
48.7% · 6,994
Chrome (nav / header / footer)
35.7% · 5,126
Boilerplate (cookie / ad)
0.3% · 48
Other
15.3% · 2,193

Final screenshot

Final screenshot of https://www.betterment.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence13% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 51.3% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 48.7%, chrome 35.7%, boilerplate 0.3%, other 15.3%. Only 48.7% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 89/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Found at /llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Stale (lastmod 2025-11-10) Learn →
JSON-LD structured data Types: FAQPage, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

~ No login wall on public content high impact Login signal: please log in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ XML sitemap fresh medium impact Stale (lastmod 2025-11-10)

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ llms.txt present + valid✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

84Transport posture (0–100, unscored)
4pass
1warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
⚠️ HSTSmax-age=3628800 is below the 180-day baseline
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policyorigin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

ketch-sdk.js — 274 KiB transferred, 49.9% unused (third-party)

EvidenceCDP JS coverage: 137 KiB of this bundle is never executed on load.
Impact~-137 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of ketch-sdk.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut total transfer weight

6.0 MB total

Evidence6.0 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

108 third-party requests · 1435 KiB (23.3% of transfer) · 48 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com2304 KiB
ketchjs.com1274 KiB48 ms
hubspotusercontent20.net5273 KiB
ketchcdn.com9113 KiB
facebook.net1103 KiB
segment.com1084 KiB
hubspot.com2766 KiB
adroll.com1948 KiB
hs-analytics.net143 KiB
mxpnl.com133 KiB
cloudflare.com232 KiB
hs-banner.com124 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js 3P274 KiB49.9%137 KiB
https://www.googletagmanager.com/gtag/js?id=AW-882399023&cx=c&gtm=4e67f0 3P152 KiB50.9%77 KiB
https://www.googletagmanager.com/gtag/js?id=AW-934964042 3P152 KiB48.8%74 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB53.3%55 KiB
https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.js 3P32 KiB67.4%21 KiB
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js 3P28 KiB75.4%21 KiB
https://js.hs-analytics.net/analytics/1784373300000/5274572.js 3P43 KiB48.4%21 KiB
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js 3P33 KiB60.5%20 KiB
https://js.hubspot.com/web-interactives-embed.js 3P28 KiB63.6%18 KiB
https://js.hs-banner.com/v2/5274572/banner.js 3P24 KiB66.7%16 KiB
https://cdn.segment.com/next-integrations/integrations/vendor/commons.59560acdd69ed701c941.js.gz 3P22 KiB69.8%15 KiB
https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.js 3P29 KiB44.2%13 KiB
https://cdn.segment.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js 3P9 KiB88.6%8 KiB
https://www.betterment.com/hs/cta/cta/current.js8 KiB79.6%6 KiB
https://collector-55161.us.tvsquared.com/tv2track.js 3P9 KiB51.7%4 KiB

Network

204Requests
6165 KiBTransferred
64Scripts
23.3%3rd-party
0Long tasks
Image (72)
3248 KiB
Script (64)
1726 KiB
Media (1)
667 KiB
Font (5)
273 KiB
Fetch (17)
117 KiB
Stylesheet (34)
63 KiB
Document (1)
60 KiB
XHR (4)
9 KiB
Other (5)
2 KiB
Ping (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1260&name=Frame%201000006188.pngImage200842 KiB
https://www.betterment.com/hubfs/Video/BMT_GenZ_LandingPage_Hero_Phone_alpha-1.webmMedia206667 KiB
https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=1332&name=BMT_SDI_KeyVis_01_00086400%201.pngImage200640 KiB
https://www.betterment.com/hs-fs/hubfs/group-Nov-24-2025-03-07-34-9610-PM.png?width=1204&name=group-Nov-24-2025-03-07-34-9610-PM.pngImage200596 KiB
https://www.betterment.com/hs-fs/hubfs/Portfolio%20strategy%20bento.png?width=1204&name=Portfolio%20strategy%20bento.pngImage200515 KiB
https://www.betterment.com/hubfs/hub_generated/template_assets/1/49666399874/1784324211405/template_main.min.jsScript200371 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200274 KiB
https://www.betterment.com/hubfs/hub_generated/template_assets/1/57001203564/1784324208905/template_btTrackingInit.min.jsScript200191 KiB
https://www.googletagmanager.com/gtag/js?id=AW-934964042Script200152 KiB
https://www.googletagmanager.com/gtag/js?id=AW-882399023&cx=c&gtm=4e67f0Script200152 KiB
https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.pngImage200148 KiB
https://www.betterment.com/hs-fs/hubfs/APY%20images/Cash%20Boost%204.00.png?width=1280&name=Cash%20Boost%204.00.pngImage200145 KiB
https://www.betterment.com/hubfs/hub_generated/module_assets/1/56155603474/1782919671739/module_text_image_section.min.jsScript200112 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://global.ketchcdn.com/gvl/eu/vendor-list.jsonFetch20091 KiB
https://www.betterment.com/hubfs/automated-investing-supernav.pngImage20087 KiB
https://www.betterment.com/hubfs/updatedoverlay-1.pngImage20085 KiB
https://www.betterment.com/Document20060 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/SeasonMix/SeasonMix-Medium.woffFont20060 KiB
https://www.betterment.com/hubfs/APY%20images/Cast%20Boost%20APY.pngImage20057 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Black.woffFont20056 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Bold.woffFont20054 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Medium.woffFont20053 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Regular.woffFont20050 KiB
https://js.hs-analytics.net/analytics/1784373300000/5274572.jsScript20043 KiB
https://www.betterment.com/hubfs/thumbnail.pngImage20034 KiB
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.jsScript20033 KiB
https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.jsScript20032 KiB
https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.jsScript20029 KiB
https://js.hubspot.com/web-interactives-embed.jsScript20028 KiB
Analyzing…
running mobile + desktop · ~30s