www.booking.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈61,019 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈31,453 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (5)
How to improve
782ad794.74703bae.chunk.js — 356 KiB transferred, 89.6% unused (third-party)
bstatic.com — 3076 KiB, 129 requests, 479 ms main-thread
time to first byte
longest task 245 ms (4 total)
5.0 MB total
Third-party impact
190 third-party requests · 4658 KiB (91.3% of transfer) · 535 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| bstatic.com | 129 | 3076 KiB | 479 ms |
| googletagmanager.com | 4 | 627 KiB | 50 ms |
| awswaf.com | 8 | 290 KiB | — |
| doubleclick.net | 10 | 261 KiB | 6 ms |
| cookielaw.org | 6 | 176 KiB | — |
| google.com | 7 | 98 KiB | — |
| criteo.com | 4 | 51 KiB | — |
| adtrafficquality.google | 4 | 22 KiB | — |
| bing.com | 6 | 18 KiB | — |
| adsrvr.org | 4 | 15 KiB | — |
| redditstatic.com | 1 | 13 KiB | — |
| yimg.jp | 1 | 12 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://cf.bstatic.com/psb/capla/static/js/782ad794.74703bae.chunk.js 3P | 356 KiB | 89.6% | 319 KiB |
| https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.js | 281 KiB | 99.3% | 279 KiB |
| https://cf.bstatic.com/psb/capla/static/js/client.14fbfb0a.js 3P | 434 KiB | 55.3% | 240 KiB |
| https://cf.bstatic.com/psb/capla/static/js/b65e71e5.3b080b91.chunk.js 3P | 243 KiB | 63.4% | 154 KiB |
| https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.js 3P | 281 KiB | 53.8% | 151 KiB |
| https://cf.bstatic.com/psb/capla/static/js/c2edf532.d8ba27a9.chunk.js 3P | 171 KiB | 79.4% | 136 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202608040101/pubads_impl.js?cb=122880214 3P | 199 KiB | 65.8% | 131 KiB |
| https://cf.bstatic.com/psb/capla/static/js/81da5f32.54b83d77.chunk.js 3P | 133 KiB | 90% | 120 KiB |
| https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.83db6d8a.chunk.js 3P | 191 KiB | 59.5% | 114 KiB |
| https://cf.bstatic.com/psb/capla/static/js/4bd23c76.843107fa.chunk.js 3P | 90 KiB | 98.8% | 89 KiB |
| https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c>m=4e6871 3P | 156 KiB | 51.7% | 80 KiB |
| https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.js 3P | 114 KiB | 69.2% | 79 KiB |
| https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c>m=4e6871 3P | 135 KiB | 58.1% | 78 KiB |
| https://accounts.google.com/gsi/client 3P | 97 KiB | 80.6% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c>m=4e6871 3P | 145 KiB | 53.3% | 77 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://cf.bstatic.com/psb/capla/static/js/client.14fbfb0a.js | Script | 200 | 434 KiB |
| https://cf.bstatic.com/psb/capla/static/js/782ad794.74703bae.chunk.js | Script | 200 | 356 KiB |
| https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.js | Script | 200 | 281 KiB |
| https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.js | Script | 200 | 281 KiB |
| https://cf.bstatic.com/psb/capla/static/js/b65e71e5.3b080b91.chunk.js | Script | 200 | 243 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202608040101/pubads_impl.js?cb=122880214 | Script | 200 | 199 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-5Q664QZ | Script | 200 | 191 KiB |
| https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.83db6d8a.chunk.js | Script | 200 | 191 KiB |
| https://cf.bstatic.com/psb/capla/static/js/c2edf532.d8ba27a9.chunk.js | Script | 200 | 171 KiB |
| https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c>m=4e6871 | Script | 200 | 156 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c>m=4e6871 | Script | 200 | 145 KiB |
| https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c>m=4e6871 | Script | 200 | 135 KiB |
| https://cf.bstatic.com/psb/capla/static/js/81da5f32.54b83d77.chunk.js | Script | 200 | 133 KiB |
| https://cf.bstatic.com/psb/capla/static/js/0d919837.8d75ac05.chunk.js | Script | 200 | 127 KiB |
| https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.js | Script | 200 | 114 KiB |
| https://accounts.google.com/gsi/client | Script | 200 | 97 KiB |
| https://cf.bstatic.com/psb/capla/static/js/4bd23c76.843107fa.chunk.js | Script | 200 | 90 KiB |
| https://cf.bstatic.com/xdata/images/city/600x600/971990.jpg?k=6d52fe4a57a984e2d540e3d7a1910f8a76fda3a57708faddd74e2109c3344b5e&o= | Image | 200 | 75 KiB |
| https://www.booking.com/?chal_t=1786448199697&force_referer= | Document | 200 | 73 KiB |
| https://cf.bstatic.com/xdata/images/city/600x600/653256.jpg?k=db29effa75f45141e936338a82b0ca45d1a970acf280216cb28ae1a785ab447a&o= | Image | 200 | 70 KiB |
| https://cf.bstatic.com/xdata/images/city/600x600/653170.jpg?k=3ee0b028403414ba8b687fda2b42a7047fc043c44e75cba225c714bea6108570&o= | Image | 200 | 56 KiB |
| https://cf.bstatic.com/psb/capla/static/js/72736a66.bc823c69.chunk.js | Script | 200 | 47 KiB |
| https://cf.bstatic.com/psb/capla/static/js/d06482ef.08e8f9a5.chunk.js | Script | 200 | 47 KiB |
| https://cf.bstatic.com/xdata/images/city/600x600/653240.jpg?k=6b015a87c8443039a685038e97dd58dab6a8748078948b27cca7d1a5fcef308d&o= | Image | 200 | 45 KiB |
| https://cf.bstatic.com/psb/capla/static/js/b9a82cb8.9e4f065c.chunk.js | Script | 200 | 43 KiB |
| https://cdn.cookielaw.org/consent/3ea94870-d4b1-483a-b1d2-faf1d982bb31/01971113-172e-78f5-a37b-7e00f3524e9f/en-us.json | Fetch | 200 | 42 KiB |
| https://cf.bstatic.com/xdata/images/city/600x600/653231.jpg?k=526fe3dd8fc78cbaccaee3be9e675b624e73b666ab757ecb0ebf31c7f7d96264&o= | Image | 200 | 38 KiB |
| https://securepubads.g.doubleclick.net/tag/js/gpt.js | Script | 200 | 36 KiB |
| https://cf.bstatic.com/psb/capla/static/js/5aeeadf2.4754fb21.chunk.js | Script | 200 | 34 KiB |
| https://cf.bstatic.com/psb/capla/static/js/38055147.6e2eff02.chunk.js | Script | 200 | 34 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 1975 ms | 245 ms |
| 1872 ms | 88 ms |
| 1575 ms | 55 ms |
| 2346 ms | 50 ms |