www.cnbc.com

Report from 8/8/2026, 11:33:37 AM https://www.cnbc.com
Latest run · lab, cold cache
40
8/8/2026
28-day score · p75 · the standard
40
31 runs
CRR50%latest
SSD33%latest
TC3136 toklatest
TTFUT134 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/cnbc.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.cnbc.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.cnbc.com"><img src="https://agentvitals.dev/badge/cnbc.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameCNBC · guessed from page text (no structured data)
Categorynot found
🟡Price$180 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionCNBC is the world leader in business news and real-time financial market coverage. Find fast, actionable information. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.

40
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

50%
CRR Content Recovery Poor
0.33
SSD Semantic Signal Density Poor
3,136 tok
TC Token Cost Good
149 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈22,950 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
77.1% · 17,691
Chrome (nav / header / footer)
8.7% · 1,995
Boilerplate (cookie / ad)
11.8% · 2,709
Other
2.4% · 555

Final screenshot

Final screenshot of https://www.cnbc.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence50% of content requires JS · 50% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.56 · generic JSON-LD 0/1 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 61/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, Amazonbot Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: CollectionPage Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, Amazonbot

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

63Transport posture (0–100, unscored)
3pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
✅ CORS exposureaccess-control-allow-origin: *
Full profile — how to improve · unused JS · network · timing

A deeper scan (a second render, ~30–60s): network waterfall, unused JavaScript, long tasks, and prioritized fixes. Runs only when you ask; the result is cached so it never re-runs.

Analyzing…
running mobile + desktop · ~30s