www.experian.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈12,597 across regions). 64% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈12,482 across regions). 64% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=63072000; includeSubdomains; preload |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ✅ X-Content-Type-Options | nosniff |
| ✅ Referrer-Policy | strict-origin |
| ✅ CORS exposure | access-control-allow-origin: * |
How to improve
whole profile
Third-party impact
157 third-party requests · 1510 KiB (59.3% of transfer) · 1807 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 5 | 758 KiB | 423 ms |
| facebook.net | 3 | 214 KiB | 197 ms |
| tiktok.com | 3 | 151 KiB | 281 ms |
| allitrk.com | 2 | 82 KiB | 33 ms |
| rokt-api.com | 6 | 61 KiB | 462 ms |
| taboola.com | 15 | 46 KiB | 37 ms |
| pinimg.com | 2 | 32 KiB | 113 ms |
| sc-static.net | 1 | 25 KiB | 115 ms |
| googleadservices.com | 3 | 24 KiB | 20 ms |
| redditstatic.com | 1 | 20 KiB | 14 ms |
| yobi.ai | 2 | 17 KiB | 62 ms |
| adsrvr.org | 6 | 16 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.googletagmanager.com/gtag/js?id=UA-49381528-9 3P | 130 KiB | 67.3% | 87 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-7EN8BHB8L8&cx=c>m=4e67t1 3P | 167 KiB | 48.7% | 81 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-22YNWJN8Z2&cx=c>m=4e67t1 3P | 170 KiB | 46.5% | 79 KiB |
| https://analytics.tiktok.com/i18n/pixel/static/main.MWI1YzJiMWRhMA.js 3P | 109 KiB | 70.2% | 76 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-1150992 3P | 136 KiB | 53.8% | 73 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-880420905 3P | 154 KiB | 44.7% | 69 KiB |
| https://cdn.allitrk.com/v1/allitrk.js 3P | 82 KiB | 77.4% | 63 KiB |
| https://www.experian.com/static/exp/app-de1439bc04783df16d68.js | 112 KiB | 47.9% | 54 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 104 KiB | 42.6% | 44 KiB |
| https://apps.rokt-api.com/js/v2/us2-1b8024226c8d3a41b455a97ad24399a0/app.js?env=0& 3P | 60 KiB | 62.1% | 38 KiB |
| https://www.experian.com/static/analytics/analytics-framework.js | 47 KiB | 73.5% | 34 KiB |
| https://tms.experian.com/experianus/expcom/code/b082ab5caafc510b783b4131f9e00f4e.js?conditionId0=422676 | 54 KiB | 56.9% | 31 KiB |
| https://www.experian.com/static/analytics/at.js | 51 KiB | 53% | 27 KiB |
| https://www.experian.com/static/exp/framework-73658c754fb72bc0a50b.js | 45 KiB | 53% | 24 KiB |
| https://connect.facebook.net/signals/config/680167488685105?v=2.9.368&r=stable&domain=www.experian.com&hme=78c3d709c6e52779dc9d6e8b8770857bb5dfd27159797805bacb5f93b9e7568a&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175 3P | 90 KiB | 24% | 22 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.experian.com/els-a-Rebele-Macd-What-I-worne-Did-Lampions-I-fe | Script | 200 | 233 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-22YNWJN8Z2&cx=c>m=4e67t1 | Script | 200 | 170 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-7EN8BHB8L8&cx=c>m=4e67t1 | Script | 200 | 167 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-880420905 | Script | 200 | 154 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-1150992 | Script | 200 | 136 KiB |
| https://www.experian.com/static/exp/static/2c7358d4b0cd8d830fb3135233ecbea4/d2e78/graphic-bff-sam-sitting-with-phone.webp | Image | 200 | 133 KiB |
| https://www.googletagmanager.com/gtag/js?id=UA-49381528-9 | Script | 200 | 130 KiB |
| https://www.experian.com/static/exp/app-de1439bc04783df16d68.js | Script | 200 | 112 KiB |
| https://analytics.tiktok.com/i18n/pixel/static/main.MWI1YzJiMWRhMA.js | Script | 200 | 109 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 104 KiB |
| https://connect.facebook.net/signals/config/680167488685105?v=2.9.368&r=stable&domain=www.experian.com&hme=78c3d709c6e52779dc9d6e8b8770857bb5dfd27159797805bacb5f93b9e7568a&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175 | Script | 200 | 90 KiB |
| https://cdn.allitrk.com/v1/allitrk.js | Script | 200 | 82 KiB |
| https://apps.rokt-api.com/js/v2/us2-1b8024226c8d3a41b455a97ad24399a0/app.js?env=0& | Script | 200 | 60 KiB |
| https://www.experian.com/ | Document | 200 | 55 KiB |
| https://tms.experian.com/experianus/expcom/code/b082ab5caafc510b783b4131f9e00f4e.js?conditionId0=422676 | Script | 200 | 54 KiB |
| https://www.experian.com/static/analytics/at.js | Script | 200 | 51 KiB |
| https://www.experian.com/static/analytics/analytics-framework.js | Script | 200 | 47 KiB |
| https://www.experian.com/static/exp/commons-914d61b9f44e810c3a08.js | Script | 200 | 45 KiB |
| https://www.experian.com/static/exp/framework-73658c754fb72bc0a50b.js | Script | 200 | 45 KiB |
| https://analytics.tiktok.com/i18n/pixel/static/identify_ea043f1c.js | Script | 200 | 40 KiB |
| https://s.pinimg.com/ct/lib/main.3c5b736e.js | Script | 200 | 29 KiB |
| https://cdn.taboola.com/libtrc/unip/2013164/tfa.js | Script | 200 | 27 KiB |
| https://sc-static.net/scevent.min.js | Script | 200 | 25 KiB |
| https://www.googleadservices.com/pagead/conversion_async.js | Script | 200 | 22 KiB |
| https://www.experian.com/static/exp/5676-5a10de083b970a3793f5.js | Script | 200 | 21 KiB |
| https://www.experian.com/static/shared/fonts/atlas-icon.woff2?57jj8z | Font | 200 | 21 KiB |
| https://connect.facebook.net/signals/config/4432920780360438?v=2.9.368&r=stable&domain=www.experian.com&hme=78c3d709c6e52779dc9d6e8b8770857bb5dfd27159797805bacb5f93b9e7568a&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175%2C239%2C198%2C192%2C196%2C197%2C195%2C190%2C265%2C268%2C271%2C272%2C273%2C269%2C274%2C267%2C263%2C275%2C276%2C266%2C270%2C277%2C278%2C264%2C209%2C262%2C201%2C193%2C194%2C220%2C191%2C189%2C216%2C215%2C296%2C204%2C203%2C202%2C241%2C211%2C187%2C188%2C186%2C336%2C328%2C329%2C320%2C325%2C322%2C324%2C323%2C321%2C330%2C332%2C327%2C333%2C326%2C331%2C319%2C199 | Script | 200 | 20 KiB |
| https://www.redditstatic.com/ads/pixel.js | Script | 200 | 20 KiB |
| https://www.experian.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=40&cb=797119959 | Script | 200 | 19 KiB |
| https://www.experian.com/static/exp/static/b58da3f56ffab53fa4d938bb01e3c074/daafe/credit-score-and-usage.webp | Image | 200 | 19 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 3893 ms | 303 ms |
| 684 ms | 214 ms |
| 421 ms | 213 ms |
| 2386 ms | 195 ms |
| 5300 ms | 190 ms |
| 5107 ms | 159 ms |
| 3489 ms | 137 ms |
| 1623 ms | 119 ms |
| 2065 ms | 112 ms |
| 4628 ms | 105 ms |