www.healthcare.gov

Report from 7/24/2026, 12:56:01 PM https://www.healthcare.gov
Latest run · lab, cold cache
44
7/24/2026
28-day score · p75 · the standard
44
11 runs
CRR71%latest
SSD16%latest
TC306 toklatest
TTFUT25 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/healthcare.gov.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.healthcare.gov)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.healthcare.gov"><img src="https://agentvitals.dev/badge/healthcare.gov.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameHealthCare.gov · guessed from page text (no structured data)
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionWelcome to the Health Insurance Marketplace®. Official government website. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

44
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

71%
CRR Content Recovery Poor
0.16
SSD Semantic Signal Density Poor
306 tok
TC Token Cost Good
24 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈3,010 across regions). 77% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
22.9% · 689
Chrome (nav / header / footer)
70% · 2,106
Boilerplate (cookie / ad)
0% · 0
Other
7.1% · 215

Final screenshot

Final screenshot of https://www.healthcare.gov

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence29% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.27 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 77.1% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 22.9%, chrome 70%, boilerplate 0%, other 7.1%. Only 22.900000000000006% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 68/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains ; preload
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

app-7f92175db5f1510a6bef.js — 212 KiB transferred, 52.5% unused

EvidenceCDP JS coverage: 111 KiB of this bundle is never executed on load.
Impact~-111 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of app-7f92175db5f1510a6bef.js, or drop unused dependencies.
mediumCut third-party weight

qualtrics.com — 646 KiB, 24 requests

EvidenceThird-party is 34.4% of total transfer (63 requests); qualtrics.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove qualtrics.com; defer non-critical third-party scripts.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.14.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumBreak up long main-thread tasks

longest task 144 ms (10 total)

EvidenceMain thread blocked 144 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

2.5 MB total

Evidence2.5 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

63 third-party requests · 886 KiB (34.4% of transfer) · 216 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
qualtrics.com24646 KiB
googletagmanager.com1153 KiB63 ms
newrelic.com133 KiB
adoberesources.net120 KiB75 ms
digitalgov.gov214 KiB
tiqcdn.com614 KiB78 ms
launchdarkly.us195 KiB
nr-data.net21 KiB
demdex.net11 KiB
resonate.com10 KiB
doubleclick.net20 KiB
google-analytics.com20 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.healthcare.gov/assets/learn/app-7f92175db5f1510a6bef.js212 KiB52.5%111 KiB
https://www.healthcare.gov/assets/learn/3e380834a0bc3f589d19d83499f6aac68c0e0c35-51615cecfb090157de2b.js186 KiB43.4%81 KiB
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L 3P153 KiB52.5%80 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/21.8406501d83075dfeb801.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicare 3P66 KiB78.5%52 KiB
https://www.healthcare.gov/assets/learn/22de12bb-9ee0b44cd6abf6788b15.js52 KiB56.2%29 KiB
https://www.healthcare.gov/assets/learn/framework-9b8f4d8c8e1b00ad8879.js45 KiB52.3%24 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.healthcare.gov 3P39 KiB59.2%23 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicare 3P34 KiB63.6%22 KiB
https://www.healthcare.gov/resources/65efd39f1a02d2fdecf0b63e654f8d2f92400132c28f562 KiB34.2%21 KiB
https://js-agent.newrelic.com/nr-spa-1.290.0.min.js 3P33 KiB56.8%19 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/881.aef18691518ab4d98fec.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.healthcare.gov 3P18 KiB89.3%17 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/913.945f0333f442a935be1e.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicare 3P40 KiB41.6%16 KiB
https://www.healthcare.gov/assets/learn/6cd273a9f1688fa255147bc2de58d7a7130c688c-09e8e9323cd2443beee8.js27 KiB49.2%13 KiB
https://tealium-tags.healthcare.gov/healthcare-learn/prod/utag.js27 KiB44.7%12 KiB
https://cdn1.adoberesources.net/alloy/2.6.4/alloy.min.js 3P20 KiB47.2%9 KiB

Network

118Requests
2574 KiBTransferred
42Scripts
34.4%3rd-party
10Long tasks
Script (42)
1322 KiB
Image (9)
851 KiB
XHR (36)
176 KiB
Font (4)
130 KiB
Document (4)
76 KiB
Other (15)
17 KiB
Fetch (5)
2 KiB
EventSource (3)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://gov1.qualtrics.com/WRQualtricsSiteIntercept/Graphic.php?IM=IM_brriXYMu68CEU3sImage200397 KiB
https://www.healthcare.gov/assets/learn/static/hero/july-refresh-option-final.pngImage200289 KiB
https://www.healthcare.gov/assets/learn/app-7f92175db5f1510a6bef.jsScript200212 KiB
https://www.healthcare.gov/assets/learn/3e380834a0bc3f589d19d83499f6aac68c0e0c35-51615cecfb090157de2b.jsScript200186 KiB
https://www.healthcare.gov/V_7TVi0S/hXT_1lT/EGMilBj/U9/YbNu4w3uk1YL4Qubif/Zxs-fQE/CgZQe/XYMM18BScript200173 KiB
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4LScript200153 KiB
https://www.healthcare.gov/fonts/glyphicons-regular.woff2Font20095 KiB
https://www.healthcare.gov/Document20076 KiB
https://www.healthcare.gov/assets/learn/page-data/sq/d/2172962062.jsonXHR20070 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/21.8406501d83075dfeb801.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicareScript20066 KiB
https://www.healthcare.gov/resources/65efd39f1a02d2fdecf0b63e654f8d2f92400132c28f5Script20062 KiB
https://www.healthcare.gov/assets/learn/22de12bb-9ee0b44cd6abf6788b15.jsScript20052 KiB
https://www.healthcare.gov/assets/learn/static/featured/july-2026-homepage-featured-2.jpegImage20047 KiB
https://www.healthcare.gov/assets/learn/framework-9b8f4d8c8e1b00ad8879.jsScript20045 KiB
https://www.healthcare.gov/assets/learn/static/featured/adobestock.jpgImage20044 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/913.945f0333f442a935be1e.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicareScript20040 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.healthcare.govScript20039 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=medicareScript20034 KiB
https://js-agent.newrelic.com/nr-spa-1.290.0.min.jsScript20033 KiB
https://www.healthcare.gov/resources/65efd39f1a02d2fdecf0b63e654f8d2f92400132c28f5/e/65226_747628217.jsScript20033 KiB
https://www.healthcare.gov/assets/learn/static/featured/adobestock_556323743-746px.jpgImage20028 KiB
https://www.healthcare.gov/assets/learn/6cd273a9f1688fa255147bc2de58d7a7130c688c-09e8e9323cd2443beee8.jsScript20027 KiB
https://www.healthcare.gov/assets/learn/static/featured/july-2026-homepage-featured-1.jpegImage20027 KiB
https://tealium-tags.healthcare.gov/healthcare-learn/prod/utag.jsScript20027 KiB
https://www.healthcare.gov/assets/learn/page-data/sq/d/3428424065.jsonXHR20022 KiB
https://cdn1.adoberesources.net/alloy/2.6.4/alloy.min.jsScript20020 KiB
https://www.healthcare.gov/resources/65efd39f1a02d2fdecf0b63e654f8d2f92400132c28f5/e/65319_1825172608.jsScript20019 KiB
https://gov1.siteintercept.qualtrics.com/dxjsmodule/881.aef18691518ab4d98fec.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.healthcare.govScript20018 KiB
https://www.healthcare.gov/assets/learn/page-data/sq/d/567205206.jsonXHR20015 KiB
https://gov1.siteintercept.qualtrics.com/static/q-siteintercept/.blob/32e475586af0d1b25cd32fac5a2c7d763deeb8ac_building_preview.gifImage20015 KiB

Long tasks (>50 ms)

StartDuration
639 ms144 ms
1356 ms131 ms
1247 ms108 ms
1643 ms99 ms
542 ms78 ms
1853 ms78 ms
1552 ms76 ms
2056 ms74 ms
4088 ms74 ms
190 ms66 ms
Analyzing…
running mobile + desktop · ~30s