www.hsbc.com

Report from 8/10/2026, 12:26:19 PM https://www.hsbc.com
Latest run · lab, cold cache
80
8/10/2026
28-day score · p75 · the standard
81
27 runs
CRR100%latest
SSD59%latest
TC398 toklatest
TTFUT31 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/hsbc.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.hsbc.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.hsbc.com"><img src="https://agentvitals.dev/badge/hsbc.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: HIGH
Business nameHSBC Group corporate website | HSBC Holdings plc
CategoryWebSite
🟡Price$20 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
DescriptionHSBC, one of the largest banking and financial services institutions in the world, serves millions of customers through its four global businesses.

An agent can answer questions about you accurately. 3/4 applicable facts come from machine-readable structured data.

80
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.59
SSD Semantic Signal Density Needs work
398 tok
TC Token Cost Good
26 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈7,832 across regions). 84% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
15.8% · 1,237
Chrome (nav / header / footer)
56.8% · 4,447
Boilerplate (cookie / ad)
1.6% · 124
Other
25.8% · 2,024

Final screenshot

Final screenshot of https://www.hsbc.com

Diagnostics

high TC 84.2% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 15.8%, chrome 56.8%, boilerplate 1.6%, other 25.8%. Only 15.799999999999997% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.15 · website JSON-LD 2/2
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 83/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Sitemap found but no <url>/<loc> entries Learn →
JSON-LD structured data Types: WebSite, VideoObject Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ XML sitemap present medium impact Sitemap found but no <url>/<loc> entries

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

84Transport posture (0–100, unscored)
4pass
1warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains ; preload
⚠️ Content-Security-Policyscript-src allows 'unsafe-inline'
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

index.min.js — 224 KiB transferred, 72.7% unused (third-party)

EvidenceCDP JS coverage: 163 KiB of this bundle is never executed on load.
Impact~-163 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of index.min.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

brightcovecdn.com — 2932 KiB, 9 requests

EvidenceThird-party is 61.8% of total transfer (33 requests); brightcovecdn.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove brightcovecdn.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 233 ms (5 total)

EvidenceMain thread blocked 233 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

5.4 MB total

Evidence5.4 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

33 third-party requests · 3389 KiB (61.8% of transfer) · 341 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
brightcovecdn.com92932 KiB
brightcove.net1224 KiB333 ms
boltdns.net12106 KiB
tiqcdn.com493 KiB8 ms
brightcove.com626 KiB
zencdn.net17 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://players.brightcove.net/1386823061001/default_default/index.min.js 3P224 KiB72.7%163 KiB
https://www.hsbc.com/scripts/hsbc.body.transpiled.js?v=2.85.0.54.0164 KiB83.6%137 KiB
https://tags.tiqcdn.com/utag/hsbc/global-common-dotcom/prod/utag.js 3P91 KiB68.6%62 KiB
https://vjs.zencdn.net/vttjs/0.15.3/vtt.global.min.js 3P7 KiB60.4%4 KiB
https://www.hsbc.com/scripts/hsbc.common.transpiled.js?v=2.85.0.54.06 KiB65.2%4 KiB
https://www.hsbc.com/scripts/hsbc.head.transpiled.js?v=2.85.0.54.09 KiB37.7%3 KiB
https://tags.tiqcdn.com/utag/hsbc/global-common-dotcom/prod/utag.sync.js 3P1 KiB62.2%1 KiB

Network

75Requests
5483 KiBTransferred
17Scripts
61.8%3rd-party
5Long tasks
XHR (25)
3065 KiB
Image (15)
1655 KiB
Script (17)
503 KiB
Font (6)
125 KiB
Stylesheet (2)
112 KiB
Document (1)
21 KiB
Fetch (4)
2 KiB
Other (5)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/801f814d-6012-49c3-8848-97de95cde497/6b246e97-5b8e-4e5e-81a0-e2ffffd3575d/5x/segment0.ts?fastly_token=NmE3NGUyYThfNWQxNDhkNWVmMTQ5NWIxMWJkZTEzMzk5ZTNiMjNjYmVhOTJhMDdlMzg5NzM2NjQyNzkyNzQzZWRlNjY1MDkwZV8vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvODAxZjgxNGQtNjAxMi00OWMzLTg4NDgtOTdkZTk1Y2RlNDk3LzZiMjQ2ZTk3LTViOGUtNGU1ZS04MWEwLWUyZmZmZmQzNTc1ZC8%3DXHR200874 KiB
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/fde33417-118d-4933-89c3-25df5e6003a5/e2be9381-98f1-46b6-85ab-b9e1247a2381/5x/segment0.ts?fastly_token=NmE3NGUxZGRfZmQxNWIzMmRkNGQ3NzA3ZDBlYTgzNzhhNWFkNWQxYWIxNzE0NjFhMDE5Zjg3NDFhNjM4YjgxNDIzMmIwNTYzYV8vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvZmRlMzM0MTctMTE4ZC00OTMzLTg5YzMtMjVkZjVlNjAwM2E1L2UyYmU5MzgxLTk4ZjEtNDZiNi04NWFiLWI5ZTEyNDdhMjM4MS8%3DXHR200865 KiB
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/76eb392a-af0e-4292-81bd-a361d0977d59/1eadb9f3-0797-4695-b018-5599eded03a0/5x/segment0.ts?fastly_token=NmE3NGUxZDVfYzgxZDUxYWE5ZjYxODdlNTM2Yjk2MTNmOWJkZmQ1ZWRlMWE4YjM5Y2UyZWIzNjg0OTI0NGRjMmI2ZTdmZjAwOF8vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvNzZlYjM5MmEtYWYwZS00MjkyLTgxYmQtYTM2MWQwOTc3ZDU5LzFlYWRiOWYzLTA3OTctNDY5NS1iMDE4LTU1OTllZGVkMDNhMC8%3DXHR200730 KiB
https://www.hsbc.com/-/files/hsbc/home-page/other/2026/260702-why-i-do-what-i-do-promo-768x576.png?sc_lang=en-gbImage200637 KiB
https://www.hsbc.com/-/files/hsbc/investors/hsbc-results/2026/interim/images/260801-home-banner-1600x900.jpg?sc_lang=en-gbImage200293 KiB
https://players.brightcove.net/1386823061001/default_default/index.min.jsScript200224 KiB
https://www.hsbc.com/scripts/hsbc.body.transpiled.js?v=2.85.0.54.0Script200164 KiB
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/fde33417-118d-4933-89c3-25df5e6003a5/f8150fcd-27e9-464a-b4e0-91bdd48ac00c/5x/segment0.ts?fastly_token=NmE3NGUxZGRfNjhlNTllM2VlMWQ5YWY1NjAxNWZkODFhNDMzZjU4NGVjOGU4NjFiYTE5MmQwZDc2ZjkzYWQ3ZWVmODE5YmExN18vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvZmRlMzM0MTctMTE4ZC00OTMzLTg5YzMtMjVkZjVlNjAwM2E1L2Y4MTUwZmNkLTI3ZTktNDY0YS1iNGUwLTkxYmRkNDhhYzAwYy8%3DXHR200154 KiB
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/76eb392a-af0e-4292-81bd-a361d0977d59/daacafb1-9b45-4d70-845b-3be6e967b922/5x/segment0.ts?fastly_token=NmE3NGUxZDVfZDRkNTI0MWQzZDc1NjBhZjNiMTNlNjA0MDQyYmMyOWMyODAzYTE2ODhkYzU0NzBjNWEzOTFmNzY4YTkzYjFlNF8vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvNzZlYjM5MmEtYWYwZS00MjkyLTgxYmQtYTM2MWQwOTc3ZDU5L2RhYWNhZmIxLTliNDUtNGQ3MC04NDViLTNiZTZlOTY3YjkyMi8%3DXHR200154 KiB
https://fastly-signed-eu-west-1-prod.brightcovecdn.com/media/v1/hls/v4/clear/1386823061001/801f814d-6012-49c3-8848-97de95cde497/ed09341a-f676-43ec-8f1d-c7c29da6ef02/5x/segment0.ts?fastly_token=NmE3NGUyYThfZTg3ZmRhMjBiMjVhZDcxNTU4YWQ0ZGZhZDVhZjM5Zjc0ODBiNjQ5MTY1ZjIyOTRhNDgyMTJiNjVjYzNmYzY5NV8vL2Zhc3RseS1zaWduZWQtZXUtd2VzdC0xLXByb2QuYnJpZ2h0Y292ZWNkbi5jb20vbWVkaWEvdjEvaGxzL3Y0L2NsZWFyLzEzODY4MjMwNjEwMDEvODAxZjgxNGQtNjAxMi00OWMzLTg4NDgtOTdkZTk1Y2RlNDk3L2VkMDkzNDFhLWY2NzYtNDNlYy04ZjFkLWM3YzI5ZGE2ZWYwMi8%3DXHR200154 KiB
https://www.hsbc.com/styles/hsbc.css?v=2.85.0.54.0Stylesheet200111 KiB
https://www.hsbc.com/-/files/hsbc/home-page/other/2026/260729-culture-of-innovation-768x576.jpg?sc_lang=en-gbImage200110 KiB
https://www.hsbc.com/-/files/hsbc/who-we-are/serving-customers/thumbnail-images/260701-serving-customers-768x576.jpg?sc_lang=en-gbImage20093 KiB
https://tags.tiqcdn.com/utag/hsbc/global-common-dotcom/prod/utag.jsScript20091 KiB
https://www.hsbc.com/-/files/hsbc/news-and-insight/2026/thumbnail-images/260727-our-strategy-built-on-trust-accelerated-with-ai-768x576.jpg?sc_lang=en-gbImage20087 KiB
https://www.hsbc.com/-/files/hsbc/who-we-are/leadership/thumbnail-image/250317-georges-elhedery-768x576.jpgImage20076 KiB
https://www.hsbc.com/-/files/hsbc/home-page/other/2026/260622-exposed-monkey-business-768x576.jpg?sc_lang=en-gbImage20074 KiB
https://www.hsbc.com/-/files/hsbc/careers/life-at-hsbc/thumbnail-images/250701-student-and-graduates-768x576.jpg?sc_lang=en-gbImage20069 KiB
https://www.hsbc.com/-/files/hsbc/news-and-insight/2026/thumbnail-images/260724-hsbc-to-establish-global-ai-centre-of-excellence-in-singapore-768x576.jpg?sc_lang=en-gbImage20063 KiB
https://www.hsbc.com/-/files/hsbc/news-and-insight/2025/thumbnail-images/250703-students-and-graduates-programmes-370x208.jpg?la=en-GB&h=208&w=370&hash=DE8C930BD9F387A038016D109055B7FCImage20063 KiB
https://www.hsbc.com/-/files/hsbc/investors/hsbc-results/2026/interim/images/260804-results-and-announcements-370x208.jpg?sc_lang=en-gb&la=en-GB&h=208&w=370&hash=78DBCF9309360025F154D5C3758CBA1BImage20044 KiB
https://www.hsbc.com/fonts/hsbc-icons.woff?abcdefFont20022 KiB
https://www.hsbc.com/fonts/universnextforhsbc-regular.woff?1dd34e9aFont20022 KiB
https://www.hsbc.com/fonts/universnextforhsbc-thin.woff?1dd34e9aFont20021 KiB
https://www.hsbc.com/Document20021 KiB
https://www.hsbc.com/fonts/universnextforhsbc-light.woff?1dd34e9aFont20020 KiB
https://www.hsbc.com/fonts/universnextforhsbc-medium.woff?1dd34e9aFont20020 KiB
https://www.hsbc.com/fonts/universnextforhsbc-ultralight.woff?1dd34e9aFont20020 KiB
https://www.hsbc.com/-/files/hsbc/header/navigation-promo-boxes/260505-who-we-are-370x208.jpg?sc_lang=en-gb&la=en-GB&h=208&w=370&hash=3037B5FAA68E6DF6039B0FC55E6D8DF7Image20019 KiB
https://www.hsbc.com/-/files/hsbc/news-and-insight/2023/thumbnail-images/190723-media-contacts-370x208.jpg?la=en-GB&h=208&w=370&hash=04C0CCCBE844E51DF2F0830D40176382Image20019 KiB

Long tasks (>50 ms)

StartDuration
1141 ms233 ms
1530 ms132 ms
220 ms121 ms
1911 ms79 ms
2091 ms60 ms
Analyzing…
running mobile + desktop · ~30s