www.kroger.com
An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈50 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
bot wall / WAF challenge
Fix: Allowlist legitimate agent user-agents / IP ranges in your WAF or bot-management rules, and serve real content (not a challenge) to them.
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈52 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (5)
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000 ; preload |
| ❌ Content-Security-Policy | no content-security-policy header |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
internal.bbae71e75fda7318806b.js — 330 KiB transferred, 50.8% unused
longest task 494 ms (10 total)
cumulative layout shift
time to first byte
3.9 MB total
Third-party impact
40 third-party requests · 743 KiB (18.8% of transfer) · 164 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 2 | 306 KiB | 71 ms |
| cookielaw.org | 10 | 205 KiB | 56 ms |
| adobedtm.com | 2 | 97 KiB | — |
| qualtrics.com | 4 | 64 KiB | 28 ms |
| go-mpulse.net | 4 | 58 KiB | 9 ms |
| tiktok.com | 2 | 9 KiB | — |
| undertone.com | 1 | 1 KiB | — |
| pinterest.com | 1 | 1 KiB | — |
| doubleclick.net | 5 | 1 KiB | — |
| bing.com | 1 | 1 KiB | — |
| adsrvr.org | 1 | 1 KiB | — |
| google.ca | 1 | 0 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.kroger.com/cdn/internal.bbae71e75fda7318806b.js | 330 KiB | 50.8% | 167 KiB |
| https://www.kroger.com/cdn/vendors.7845102478a4dbd344d6.js | 230 KiB | 40.5% | 93 KiB |
| https://www.kroger.com/ruxitagentjs_ICA15789MNPQRTUVXfhqrtux_10341260622154106.js | 163 KiB | 54.6% | 89 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR 3P | 172 KiB | 49.6% | 85 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P | 124 KiB | 63.5% | 79 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c>m=4e6831 3P | 134 KiB | 53% | 71 KiB |
| https://www.kroger.com/cdn/redux.574f65a066bcbbb771b9.js | 94 KiB | 52.6% | 50 KiB |
| https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js 3P | 83 KiB | 39.9% | 33 KiB |
| https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js | 62 KiB | 48.1% | 30 KiB |
| https://siteintercept.qualtrics.com/dxjsmodule/963.c66321cb3f9f4543e3c6.chunk.js?Q_CLIENTVERSION=2.54.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com 3P | 39 KiB | 73.8% | 28 KiB |
| https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.ce364114dc3f398c1d70.js | 32 KiB | 79.6% | 26 KiB |
| https://www.kroger.com/cdn/coupons.5864bf65774efdeeb0a6.js | 36 KiB | 61.2% | 22 KiB |
| https://www.kroger.com/cdn/components/header-v2.d1ba52ef234ca98f7c4f.js | 29 KiB | 75.1% | 22 KiB |
| https://www.kroger.com/cdn/common.8f364918966817729fc7.js | 41 KiB | 46.7% | 19 KiB |
| https://www.kroger.com/cdn/citrus.19148247c0b72b26589d.js | 29 KiB | 57.8% | 17 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.kroger.com/cdn/internal.bbae71e75fda7318806b.js | Script | 200 | 330 KiB |
| https://www.kroger.com/cdn/vendors.7845102478a4dbd344d6.js | Script | 200 | 230 KiB |
| https://www.kroger.com/cdn/images/citrus.icons-1bUAk2h.svg | Other | 200 | 219 KiB |
| https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Gku5Nb7t/dzgOAg/dUUoSA/obKB95?v=81cb78a8-eade-5544-fdc2-47e60f01cfc2 | Script | 200 | 177 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR | Script | 200 | 172 KiB |
| https://www.kroger.com/ruxitagentjs_ICA15789MNPQRTUVXfhqrtux_10341260622154106.js | Script | 200 | 163 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c>m=4e6831 | Script | 200 | 134 KiB |
| https://www.kroger.com/content/v2/binary/image/10595137_26_p7w3_p7w4_hp_household_de_dsk_624x224.png | Image | 200 | 128 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js | Script | 200 | 124 KiB |
| https://www.kroger.com/ | Document | 200 | 102 KiB |
| https://www.kroger.com/cdn/redux.574f65a066bcbbb771b9.js | Script | 200 | 94 KiB |
| https://www.kroger.com/cdn/Syncinjector18Jun2026_Config18Jun2026.html | Document | 200 | 90 KiB |
| https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js | Script | 200 | 83 KiB |
| https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Oru5Nb7tuicODJ/SnYEAg/DzJBOh/16SmgB | Script | 200 | 80 KiB |
| https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Oru5Nb7tuicODJ/SnYEAg/DzJBOh/16SmgB | Script | 200 | 80 KiB |
| https://www.kroger.com/content/v2/binary/image/10529115_26_p7w2_de_buy5_dsk_624x224.png | Image | 200 | 78 KiB |
| https://www.kroger.com/content/v2/binary/image/10123205_26_p2w4_hp_baby_icon_330_March_23_2026_407pm.png | Image | 200 | 76 KiB |
| https://www.kroger.com/content/v2/binary/image/10595137_26_p7w3_p7w4_hp_brownbag_hroc_dsk_1280x312.png | Image | 200 | 68 KiB |
| https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js | Script | 200 | 62 KiB |
| https://www.kroger.com/content/v2/binary/image/10566342_26_p6w3_w4_meat_icon_330_July_31_2026_1027am.png | Image | 200 | 59 KiB |
| https://s2.go-mpulse.net/boomerang/WMLZF-VDF6N-EK8WB-MYJ2V-M9NYP | Script | 200 | 57 KiB |
| https://www.kroger.com/content/v2/binary/image/proctergamble_1280x160_webdesktopskinnyespot_1280x160_July_30_2026_252pm.jpg | Image | 200 | 52 KiB |
| https://www.kroger.com/content/v2/binary/image/10178583_26_p3w3_mixedbasket_imageupdate_sela_grocery_dsk_948x312_July_17_2026_1231pm.jpg | Image | 200 | 51 KiB |
| https://www.kroger.com/content/v2/binary/image/10531456_26_p6w1_hp_driver_flexpoints_sela_hex_2478ce_dsk_1280x312_June_26_2026_1021am.jpg | Image | 200 | 47 KiB |
| https://www.kroger.com/cdn/common.8f364918966817729fc7.js | Script | 200 | 41 KiB |
| https://www.kroger.com/cdn/citrus.a52fe0cd95.css | Stylesheet | 200 | 41 KiB |
| https://siteintercept.qualtrics.com/dxjsmodule/963.c66321cb3f9f4543e3c6.chunk.js?Q_CLIENTVERSION=2.54.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com | Script | 200 | 39 KiB |
| https://www.kroger.com/content/v2/binary/image/10073794_26_p3w2_hp_aiassistant_sela_dsk_1280x312_July_13_2026_835am.jpg | Image | 200 | 38 KiB |
| https://www.kroger.com/cdn/coupons.5864bf65774efdeeb0a6.js | Script | 200 | 36 KiB |
| https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.ce364114dc3f398c1d70.js | Script | 200 | 32 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 2900 ms | 494 ms |
| 4106 ms | 470 ms |
| 7600 ms | 410 ms |
| 5293 ms | 355 ms |
| 3478 ms | 310 ms |
| 5007 ms | 227 ms |
| 6202 ms | 180 ms |
| 7225 ms | 180 ms |
| 6472 ms | 145 ms |
| 2317 ms | 130 ms |