www.kroger.com

Report from 8/8/2026, 12:42:54 PM https://www.kroger.com
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What AI tells your customers about youAgent confidence: LOW
Business namenot found
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

Agent blocked: bot-block (raw HTTP 429, only 47 tokens recovered) — scores reflect the block page, not your content.
BLOCKED
0–4950–8990–100

Metrics

93%
CRR Content Recovery Needs work
0.50
SSD Semantic Signal Density Needs work
47 tok
TC Token Cost Good
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈50 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
100% · 50
Chrome (nav / header / footer)
0% · 0
Boilerplate (cookie / ad)
0% · 0
Other
0% · 0

Final screenshot

Final screenshot of https://www.kroger.com

Diagnostics

high CRR Agents are blocked before they see the page

bot wall / WAF challenge

EvidenceA non-browser agent got a block/challenge (bot-block (raw HTTP 429, only 47 tokens recovered)). Every score below is measured against that wall.
ImpactEvery metric below is invalid until agents can reach real content.
Effort1–2 h

Fix: Allowlist legitimate agent user-agents / IP ranges in your WAF or bot-management rules, and serve real content (not a challenge) to them.

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence7% of content requires JS · 93% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 1.00 (full) · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 76/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; preload
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing
This full profile was measured against a block/challenge page (bot-block (raw HTTP 429, only 47 tokens recovered)) — every number below describes the wall, not your content. Resolve the block, then re-run.

How to improve

highSplit the heaviest unused bundlehighest leverage

internal.bbae71e75fda7318806b.js — 330 KiB transferred, 50.8% unused

EvidenceCDP JS coverage: 167 KiB of this bundle is never executed on load.
Impact~-167 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of internal.bbae71e75fda7318806b.js, or drop unused dependencies.
highBreak up long main-thread tasks

longest task 494 ms (10 total)

EvidenceMain thread blocked 494 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.117.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumLower server response time

time to first byte

EvidenceTTFB is 1048 ms.
ImpactEarlier first useful token (TTFUT).
Effort1–3 h
FixCache at the edge (CDN), reduce server work, avoid redirect chains.
mediumCut total transfer weight

3.9 MB total

Evidence3.9 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

40 third-party requests · 743 KiB (18.8% of transfer) · 164 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com2306 KiB71 ms
cookielaw.org10205 KiB56 ms
adobedtm.com297 KiB
qualtrics.com464 KiB28 ms
go-mpulse.net458 KiB9 ms
tiktok.com29 KiB
undertone.com11 KiB
pinterest.com11 KiB
doubleclick.net51 KiB
bing.com11 KiB
adsrvr.org11 KiB
google.ca10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.kroger.com/cdn/internal.bbae71e75fda7318806b.js330 KiB50.8%167 KiB
https://www.kroger.com/cdn/vendors.7845102478a4dbd344d6.js230 KiB40.5%93 KiB
https://www.kroger.com/ruxitagentjs_ICA15789MNPQRTUVXfhqrtux_10341260622154106.js163 KiB54.6%89 KiB
https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR 3P172 KiB49.6%85 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P124 KiB63.5%79 KiB
https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c&gtm=4e6831 3P134 KiB53%71 KiB
https://www.kroger.com/cdn/redux.574f65a066bcbbb771b9.js94 KiB52.6%50 KiB
https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js 3P83 KiB39.9%33 KiB
https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js62 KiB48.1%30 KiB
https://siteintercept.qualtrics.com/dxjsmodule/963.c66321cb3f9f4543e3c6.chunk.js?Q_CLIENTVERSION=2.54.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com 3P39 KiB73.8%28 KiB
https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.ce364114dc3f398c1d70.js32 KiB79.6%26 KiB
https://www.kroger.com/cdn/coupons.5864bf65774efdeeb0a6.js36 KiB61.2%22 KiB
https://www.kroger.com/cdn/components/header-v2.d1ba52ef234ca98f7c4f.js29 KiB75.1%22 KiB
https://www.kroger.com/cdn/common.8f364918966817729fc7.js41 KiB46.7%19 KiB
https://www.kroger.com/cdn/citrus.19148247c0b72b26589d.js29 KiB57.8%17 KiB

Network

208Requests
3946 KiBTransferred
56Scripts
18.8%3rd-party
10Long tasks
Script (56)
2186 KiB
Image (57)
1095 KiB
Other (2)
222 KiB
Document (3)
192 KiB
Stylesheet (18)
96 KiB
Font (5)
56 KiB
Fetch (34)
53 KiB
XHR (30)
43 KiB
Ping (2)
1 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.kroger.com/cdn/internal.bbae71e75fda7318806b.jsScript200330 KiB
https://www.kroger.com/cdn/vendors.7845102478a4dbd344d6.jsScript200230 KiB
https://www.kroger.com/cdn/images/citrus.icons-1bUAk2h.svgOther200219 KiB
https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Gku5Nb7t/dzgOAg/dUUoSA/obKB95?v=81cb78a8-eade-5544-fdc2-47e60f01cfc2Script200177 KiB
https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HRScript200172 KiB
https://www.kroger.com/ruxitagentjs_ICA15789MNPQRTUVXfhqrtux_10341260622154106.jsScript200163 KiB
https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c&gtm=4e6831Script200134 KiB
https://www.kroger.com/content/v2/binary/image/10595137_26_p7w3_p7w4_hp_household_de_dsk_624x224.pngImage200128 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.jsScript200124 KiB
https://www.kroger.com/Document200102 KiB
https://www.kroger.com/cdn/redux.574f65a066bcbbb771b9.jsScript20094 KiB
https://www.kroger.com/cdn/Syncinjector18Jun2026_Config18Jun2026.htmlDocument20090 KiB
https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.jsScript20083 KiB
https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Oru5Nb7tuicODJ/SnYEAg/DzJBOh/16SmgBScript20080 KiB
https://www.kroger.com/iALdudzkl/Xt7/xli/1-xdh6eASj5I/Oru5Nb7tuicODJ/SnYEAg/DzJBOh/16SmgBScript20080 KiB
https://www.kroger.com/content/v2/binary/image/10529115_26_p7w2_de_buy5_dsk_624x224.pngImage20078 KiB
https://www.kroger.com/content/v2/binary/image/10123205_26_p2w4_hp_baby_icon_330_March_23_2026_407pm.pngImage20076 KiB
https://www.kroger.com/content/v2/binary/image/10595137_26_p7w3_p7w4_hp_brownbag_hroc_dsk_1280x312.pngImage20068 KiB
https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.jsScript20062 KiB
https://www.kroger.com/content/v2/binary/image/10566342_26_p6w3_w4_meat_icon_330_July_31_2026_1027am.pngImage20059 KiB
https://s2.go-mpulse.net/boomerang/WMLZF-VDF6N-EK8WB-MYJ2V-M9NYPScript20057 KiB
https://www.kroger.com/content/v2/binary/image/proctergamble_1280x160_webdesktopskinnyespot_1280x160_July_30_2026_252pm.jpgImage20052 KiB
https://www.kroger.com/content/v2/binary/image/10178583_26_p3w3_mixedbasket_imageupdate_sela_grocery_dsk_948x312_July_17_2026_1231pm.jpgImage20051 KiB
https://www.kroger.com/content/v2/binary/image/10531456_26_p6w1_hp_driver_flexpoints_sela_hex_2478ce_dsk_1280x312_June_26_2026_1021am.jpgImage20047 KiB
https://www.kroger.com/cdn/common.8f364918966817729fc7.jsScript20041 KiB
https://www.kroger.com/cdn/citrus.a52fe0cd95.cssStylesheet20041 KiB
https://siteintercept.qualtrics.com/dxjsmodule/963.c66321cb3f9f4543e3c6.chunk.js?Q_CLIENTVERSION=2.54.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.comScript20039 KiB
https://www.kroger.com/content/v2/binary/image/10073794_26_p3w2_hp_aiassistant_sela_dsk_1280x312_July_13_2026_835am.jpgImage20038 KiB
https://www.kroger.com/cdn/coupons.5864bf65774efdeeb0a6.jsScript20036 KiB
https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.ce364114dc3f398c1d70.jsScript20032 KiB

Long tasks (>50 ms)

StartDuration
2900 ms494 ms
4106 ms470 ms
7600 ms410 ms
5293 ms355 ms
3478 ms310 ms
5007 ms227 ms
6202 ms180 ms
7225 ms180 ms
6472 ms145 ms
2317 ms130 ms
Analyzing…
running mobile + desktop · ~30s