www.mashable.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈11,772 across regions). 100% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈11,768 across regions). 100% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000; includeSubDomains |
| ❌ Content-Security-Policy | no content-security-policy header |
| ❌ X-Content-Type-Options | missing nosniff |
| ✅ Referrer-Policy | no-referrer-when-downgrade |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
js — 178 KiB transferred, 66.5% unused (third-party)
googletagmanager.com — 489 KiB, 3 requests
4.2 MB total
Third-party impact
240 third-party requests · 3034 KiB (70.1% of transfer) · 177 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 3 | 489 KiB | — |
| ziffstatic.com | 7 | 485 KiB | 48 ms |
| doubleclick.net | 14 | 369 KiB | 11 ms |
| bounceexchange.com | 13 | 260 KiB | — |
| amazon-adsystem.com | 10 | 191 KiB | — |
| zdbb.net | 6 | 180 KiB | — |
| facebook.net | 2 | 166 KiB | 55 ms |
| doubleverify.com | 16 | 134 KiB | 40 ms |
| adsrvr.org | 14 | 103 KiB | 16 ms |
| pubmatic.com | 6 | 85 KiB | — |
| googlesyndication.com | 11 | 78 KiB | — |
| cookielaw.org | 3 | 76 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c>m=4e67f0 3P | 178 KiB | 66.5% | 118 KiB |
| https://cdn.ziffstatic.com/pg/mashable.prebid.js 3P | 206 KiB | 55.4% | 114 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js 3P | 195 KiB | 56.3% | 110 KiB |
| https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.js 3P | 136 KiB | 69.1% | 94 KiB |
| https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=5B1B396E95A41FEFC687E5A67909D80F | 117 KiB | 75.6% | 88 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP 3P | 178 KiB | 48% | 86 KiB |
| https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_d00396375262470286769945137483f9.br.js 3P | 117 KiB | 67.6% | 79 KiB |
| https://cdn.ziffstatic.com/pg/mashable.js 3P | 90 KiB | 84.4% | 76 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWW 3P | 132 KiB | 52.6% | 70 KiB |
| https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf5073 | 83 KiB | 79.3% | 66 KiB |
| https://c.amazon-adsystem.com/aax2/apstag.js 3P | 91 KiB | 65.4% | 60 KiB |
| https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.js 3P | 177 KiB | 29.5% | 52 KiB |
| https://openads-cdn.adsrvr.org/openadsjs/build/v1.0/ziffdavis/openads.js 3P | 99 KiB | 52.4% | 52 KiB |
| https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.js 3P | 84 KiB | 58.8% | 50 KiB |
| https://client.aps.amazon-adsystem.com/publisher.js 3P | 91 KiB | 53.4% | 49 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://mashable.com/images/mashable-101-banner.png | Image | 200 | 245 KiB |
| https://cdn.ziffstatic.com/pg/mashable.prebid.js | Script | 200 | 206 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js | Script | 200 | 195 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP | Script | 200 | 178 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c>m=4e67f0 | Script | 200 | 178 KiB |
| https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.js | Script | 200 | 177 KiB |
| https://helios-i.mashable.com/imagery/content-slot/dUiqpRVDQNWGjpgwrkW6O7w6y04IxIb6XKTB4YR9.fill.size_1400x538.1.jpg | Image | 200 | 139 KiB |
| https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.js | Script | 200 | 136 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWW | Script | 200 | 132 KiB |
| https://mashable.com/images/classic-solitaire.jpg | Image | 200 | 124 KiB |
| https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=5B1B396E95A41FEFC687E5A67909D80F | Script | 200 | 117 KiB |
| https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_d00396375262470286769945137483f9.br.js | Script | 200 | 117 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 103 KiB |
| https://openads-cdn.adsrvr.org/openadsjs/build/v1.0/ziffdavis/openads.js | Script | 200 | 99 KiB |
| https://cdn.doubleverify.com/dv-measurements10181.js | Script | 200 | 95 KiB |
| https://c.amazon-adsystem.com/aax2/apstag.js | Script | 200 | 91 KiB |
| https://client.aps.amazon-adsystem.com/publisher.js | Script | 200 | 91 KiB |
| https://cdn.ziffstatic.com/pg/mashable.js | Script | 200 | 90 KiB |
| https://helios-i.mashable.com/imagery/articles/05v8GuZyBjamUJljD4ypML5/hero-image.fill.size_672x378.v1783014311.jpg | Image | 200 | 85 KiB |
| https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.js | Script | 200 | 84 KiB |
| https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf5073 | Script | 200 | 83 KiB |
| https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js | Script | 200 | 73 KiB |
| https://helios-i.mashable.com/imagery/articles/04zz2blY4kq3APwKtNt8mup/hero-image.fill.size_672x378.v1758729513.jpg | Image | 200 | 69 KiB |
| https://cdn.cookielaw.org/consent/258625cb-f903-4789-81df-8bc695a4da12/019e0d34-779f-755b-ace4-becd03f4de03/en.json | Fetch | 200 | 68 KiB |
| https://connect.facebook.net/signals/config/1453039084979896?v=2.9.357&r=stable&domain=mashable.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 | Script | 200 | 64 KiB |
| https://helios-i.mashable.com/imagery/videos/02bfYzEtLWYmBvD3tAy7v0G/hero-image.fill.size_672x378.v1784082557.png | Image | 200 | 58 KiB |
| https://mashable.com/ | Document | 200 | 52 KiB |
| https://helios-i.mashable.com/imagery/videos/03PpKfbRRhCR0HQuYfLZ6U5/hero-image.fill.size_672x378.v1784294450.png | Image | 200 | 43 KiB |
| https://assets.bounceexchange.com/assets/smart-tag/versioned/ads-v2_d37edab0bf8249df3b128d50e4c510a5.br.js | Script | 200 | 43 KiB |
| https://helios-i.mashable.com/imagery/articles/060CtSEm0Ofj7ybQvWWaO79/hero-image.fill.size_672x378.v1784082144.png | Image | 200 | 41 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 716 ms | 54 ms |