www.mashable.com

Report from 7/24/2026, 1:27:00 PM https://www.mashable.com
Latest run · lab, cold cache
49
7/24/2026
28-day score · p75 · the standard
49
13 runs
CRR100%latest
SSD61%latest
TC426 toklatest
TTFUT54 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/mashable.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.mashable.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.mashable.com"><img src="https://agentvitals.dev/badge/mashable.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameMashable
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
DescriptionMashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and…

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
PASS
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.61
SSD Semantic Signal Density Good
426 tok
TC Token Cost Good
91 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈11,772 across regions). 100% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
0% · 0
Chrome (nav / header / footer)
30.2% · 3,557
Boilerplate (cookie / ad)
0% · 0
Other
69.8% · 8,215

Final screenshot

Final screenshot of https://www.mashable.com

Diagnostics

high TC 100% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 0%, chrome 30.2%, boilerplate 0%, other 69.8%. Only 0% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 67/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: WebSite, Organization, BreadcrumbList, CollectionPage Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

67Transport posture (0–100, unscored)
3pass
0warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
✅ Referrer-Policyno-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

js — 178 KiB transferred, 66.5% unused (third-party)

EvidenceCDP JS coverage: 118 KiB of this bundle is never executed on load.
Impact~-118 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

googletagmanager.com — 489 KiB, 3 requests

EvidenceThird-party is 70.1% of total transfer (240 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumCut total transfer weight

4.2 MB total

Evidence4.2 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

240 third-party requests · 3034 KiB (70.1% of transfer) · 177 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com3489 KiB
ziffstatic.com7485 KiB48 ms
doubleclick.net14369 KiB11 ms
bounceexchange.com13260 KiB
amazon-adsystem.com10191 KiB
zdbb.net6180 KiB
facebook.net2166 KiB55 ms
doubleverify.com16134 KiB40 ms
adsrvr.org14103 KiB16 ms
pubmatic.com685 KiB
googlesyndication.com1178 KiB
cookielaw.org376 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c&gtm=4e67f0 3P178 KiB66.5%118 KiB
https://cdn.ziffstatic.com/pg/mashable.prebid.js 3P206 KiB55.4%114 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js 3P195 KiB56.3%110 KiB
https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.js 3P136 KiB69.1%94 KiB
https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=5B1B396E95A41FEFC687E5A67909D80F117 KiB75.6%88 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP 3P178 KiB48%86 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_d00396375262470286769945137483f9.br.js 3P117 KiB67.6%79 KiB
https://cdn.ziffstatic.com/pg/mashable.js 3P90 KiB84.4%76 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWW 3P132 KiB52.6%70 KiB
https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf507383 KiB79.3%66 KiB
https://c.amazon-adsystem.com/aax2/apstag.js 3P91 KiB65.4%60 KiB
https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.js 3P177 KiB29.5%52 KiB
https://openads-cdn.adsrvr.org/openadsjs/build/v1.0/ziffdavis/openads.js 3P99 KiB52.4%52 KiB
https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.js 3P84 KiB58.8%50 KiB
https://client.aps.amazon-adsystem.com/publisher.js 3P91 KiB53.4%49 KiB

Network

278Requests
4326 KiBTransferred
78Scripts
70.1%3rd-party
1Long tasks
Script (78)
2999 KiB
Image (41)
954 KiB
Fetch (89)
208 KiB
Document (29)
52 KiB
Font (1)
33 KiB
Stylesheet (4)
28 KiB
XHR (23)
27 KiB
Other (7)
24 KiB
Ping (5)
2 KiB
Manifest (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://mashable.com/images/mashable-101-banner.pngImage200245 KiB
https://cdn.ziffstatic.com/pg/mashable.prebid.jsScript200206 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.jsScript200195 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYPScript200178 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c&gtm=4e67f0Script200178 KiB
https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.jsScript200177 KiB
https://helios-i.mashable.com/imagery/content-slot/dUiqpRVDQNWGjpgwrkW6O7w6y04IxIb6XKTB4YR9.fill.size_1400x538.1.jpgImage200139 KiB
https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.jsScript200136 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWWScript200132 KiB
https://mashable.com/images/classic-solitaire.jpgImage200124 KiB
https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=5B1B396E95A41FEFC687E5A67909D80FScript200117 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_d00396375262470286769945137483f9.br.jsScript200117 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://openads-cdn.adsrvr.org/openadsjs/build/v1.0/ziffdavis/openads.jsScript20099 KiB
https://cdn.doubleverify.com/dv-measurements10181.jsScript20095 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20091 KiB
https://client.aps.amazon-adsystem.com/publisher.jsScript20091 KiB
https://cdn.ziffstatic.com/pg/mashable.jsScript20090 KiB
https://helios-i.mashable.com/imagery/articles/05v8GuZyBjamUJljD4ypML5/hero-image.fill.size_672x378.v1783014311.jpgImage20085 KiB
https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.jsScript20084 KiB
https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf5073Script20083 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.jsScript20073 KiB
https://helios-i.mashable.com/imagery/articles/04zz2blY4kq3APwKtNt8mup/hero-image.fill.size_672x378.v1758729513.jpgImage20069 KiB
https://cdn.cookielaw.org/consent/258625cb-f903-4789-81df-8bc695a4da12/019e0d34-779f-755b-ace4-becd03f4de03/en.jsonFetch20068 KiB
https://connect.facebook.net/signals/config/1453039084979896?v=2.9.357&r=stable&domain=mashable.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173Script20064 KiB
https://helios-i.mashable.com/imagery/videos/02bfYzEtLWYmBvD3tAy7v0G/hero-image.fill.size_672x378.v1784082557.pngImage20058 KiB
https://mashable.com/Document20052 KiB
https://helios-i.mashable.com/imagery/videos/03PpKfbRRhCR0HQuYfLZ6U5/hero-image.fill.size_672x378.v1784294450.pngImage20043 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/ads-v2_d37edab0bf8249df3b128d50e4c510a5.br.jsScript20043 KiB
https://helios-i.mashable.com/imagery/articles/060CtSEm0Ofj7ybQvWWaO79/hero-image.fill.size_672x378.v1784082144.pngImage20041 KiB

Long tasks (>50 ms)

StartDuration
716 ms54 ms
Analyzing…
running mobile + desktop · ~30s