www.npr.org

Report from 8/8/2026, 1:20:13 PM https://www.npr.org
Latest run · lab, cold cache
34
8/8/2026
28-day score · p75 · the standard
40
18 runs
▼ latest 6 below the 28-day score
CRR57%latest
SSD50%latest
TC8194 toklatest
TTFUT113 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/npr.org.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.npr.org)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.npr.org"><img src="https://agentvitals.dev/badge/npr.org.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameNPR · guessed from page text (no structured data)
Categorynot found
🟡Price$1 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionTop stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.

34
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

57%
CRR Content Recovery Poor
0.50
SSD Semantic Signal Density Needs work
8,194 tok
TC Token Cost Poor
58 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈38,420 across regions). 100% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
0% · 13
Chrome (nav / header / footer)
5.6% · 2,166
Boilerplate (cookie / ad)
2.3% · 887
Other
92% · 35,354

Final screenshot

Final screenshot of https://www.npr.org

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence43% of content requires JS · 57% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high TC Token cost over budget — 100% non-content

agent representation (Chrome/markdown output)

EvidenceToken decomposition: content 0%, chrome 5.6%, boilerplate 2.3%, other 92%. 8194 tokens total.
ImpactAn agent pays for every token; 100% is chrome/boilerplate/other and crowds the context window.
Effort30–90 min

Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.87 (full) · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 51/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (8)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (4)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

50Transport posture (0–100, unscored)
3pass
0warn
3fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policyno-referrer-when-downgrade
❌ CORS exposureaccess-control-allow-origin: * WITH allow-credentials: true — invalid and unsafe
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

207 third-party requests · 4685 KiB (49.2% of transfer) · 390 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
brightspotcdn.com26910 KiB
googletagmanager.com4604 KiB
geoedge.be5354 KiB
gstatic.com1333 KiB
doubleclick.net8277 KiB52 ms
cookielaw.org26248 KiB51 ms
stripe.com2245 KiB
jwpcdn.com4215 KiB
pubmatic.com11203 KiB
jwpsrv.com3158 KiB
googleapis.com3158 KiB42 ms
piano.io5147 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.js 3P333 KiB67.7%225 KiB
https://js.stripe.com/v3/ 3P245 KiB74.6%183 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607300101/pubads_impl.js 3P199 KiB57.6%114 KiB
https://imasdk.googleapis.com/js/sdkloader/ima3.js 3P155 KiB72.4%113 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NHZ4W3X&gtm=4e6852 3P148 KiB65.5%97 KiB
https://www.googletagmanager.com/gtag/js?id=G-XK44GJHVBE&cx=c&gtm=4e6852 3P168 KiB51.9%87 KiB
https://ads.pubmatic.com/AdServer/js/pwt/162268/7835/pwt.js 3P183 KiB46.4%85 KiB
https://cdn.piano.io/api/tinypass.min.js 3P137 KiB61%83 KiB
https://www.googletagmanager.com/gtag/js?id=G-LLLW9F9XPC 3P152 KiB53.5%81 KiB
https://www.npr.org/iR-wi8jwVF/2pev/M_3R0f/cLS5zN5h/DGlkTmQpBw/FydHIR/YaOmh4?v=e4bd278e-d802-2d96-bcff-37a28d92b81e181 KiB36.8%67 KiB
https://prod-eks-bundles.npr.org/dist/bundles/81.0333e70ebca644b06cf6.chunk.js103 KiB61.5%63 KiB
https://prod-eks-bundles.npr.org/dist/bundles/1.4b290c4797456da79d00.chunk.js124 KiB48.9%61 KiB
https://ssl.p.jwpcdn.com/player/v/8.20.10/provider.hlsjs.js 3P103 KiB58.9%61 KiB
https://prod-eks-bundles.npr.org/dist/bundles/3.c1da04b9877ef88619d2.chunk.js83 KiB72.8%60 KiB
https://prod-eks-bundles.npr.org/dist/bundles/4.b833bf216ec23f6ea74d.chunk.js94 KiB59.4%56 KiB

Network

270Requests
9525 KiBTransferred
77Scripts
49.2%3rd-party
6Long tasks
Script (77)
4041 KiB
Media (1)
2764 KiB
Image (59)
1389 KiB
Stylesheet (9)
624 KiB
XHR (33)
200 KiB
Fetch (42)
199 KiB
Font (10)
187 KiB
Document (23)
90 KiB
Other (7)
28 KiB
Ping (9)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://media.npr.org/assets/multimedia/2026/postcards-20260112/dh.mp4Media2062764 KiB
https://prod-eks-bundles.npr.org/dist/bundles/fonts-css-959a38144afc8a09dc53.cssStylesheet200342 KiB
https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.jsScript200333 KiB
https://rumcdn.geoedge.be/880a45f2-0015-49d2-b38f-2d26be44ae09/grumi.jsScript200324 KiB
https://js.stripe.com/v3/Script200245 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607300101/pubads_impl.jsScript200199 KiB
https://media.npr.org/assets/multimedia/2026/postcards-20260112/dh-poster.jpgImage200192 KiB
https://s.npr.org/templates/css/fonts/NPRSans.cssStylesheet200185 KiB
https://ads.pubmatic.com/AdServer/js/pwt/162268/7835/pwt.jsScript200183 KiB
https://www.npr.org/iR-wi8jwVF/2pev/M_3R0f/cLS5zN5h/DGlkTmQpBw/FydHIR/YaOmh4?v=e4bd278e-d802-2d96-bcff-37a28d92b81eScript200181 KiB
https://www.googletagmanager.com/gtag/js?id=G-XK44GJHVBE&cx=c&gtm=4e6852Script200168 KiB
https://media.npr.org/chrome/npr-logo-2026-animated.gifImage200158 KiB
https://imasdk.googleapis.com/js/sdkloader/ima3.jsScript200155 KiB
https://www.googletagmanager.com/gtag/js?id=G-LLLW9F9XPCScript200152 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NHZ4W3X&gtm=4e6852Script200148 KiB
https://e1cef1f0-495f-4973-ba1c-880786e73a66.edge.permutive.app/e1cef1f0-495f-4973-ba1c-880786e73a66-web.jsScript200137 KiB
https://cdn.piano.io/api/tinypass.min.jsScript200137 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MVD397MScript200136 KiB
https://cdn.cookielaw.org/scripttemplates/202601.1.0/otBannerSdk.jsScript200127 KiB
https://prod-eks-bundles.npr.org/dist/bundles/1.4b290c4797456da79d00.chunk.jsScript200124 KiB
https://npr.brightspotcdn.com/dims3/default/strip/false/crop/5000x2813+0+0/resize/800/quality/85/format/jpeg/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F47%2F4e%2Fb4dc070f4d9ea7c8f5ca25658a63%2F20260618-puth-bronsonarcuri-3.jpgImage200109 KiB
https://ssl.p.jwpcdn.com/player/v/8.20.10/provider.hlsjs.jsScript200103 KiB
https://prod-eks-bundles.npr.org/dist/bundles/81.0333e70ebca644b06cf6.chunk.jsScript200103 KiB
https://npr.brightspotcdn.com/dims3/default/strip/false/crop/9504x5344+0+0/resize/800/quality/85/format/jpeg/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fca%2F7d%2F1124d2ee4dacaafcf0ca17ac7825%2Ffleming-fleck-credit-egillis-6.jpgImage20098 KiB
https://prod-eks-bundles.npr.org/dist/bundles/4.b833bf216ec23f6ea74d.chunk.jsScript20094 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://videos-cloudfront-usp.jwpsrv.com/6a765c16_f33d7a4ff4acf06d71ffb7466ba28c014f0ffae5/sites/GlQS13rH/media/rtcnSxQL/versions/QsRtV4PP/manifest.ism/manifest-audio_0_JdLTuOeo_GXpbDybM=111999-video_0_JdLTuOeo_PkbM9wms=270815-1.tsXHR20089 KiB
https://www.npr.org/Document20089 KiB
https://prod-eks-bundles.npr.org/dist/bundles/3.c1da04b9877ef88619d2.chunk.jsScript20083 KiB
https://ssl.p.jwpcdn.com/player/v/8.20.10/jwplayer.core.controls.jsScript20072 KiB

Long tasks (>50 ms)

StartDuration
814 ms134 ms
280 ms126 ms
1665 ms54 ms
1947 ms51 ms
3257 ms51 ms
2472 ms50 ms
Analyzing…
running mobile + desktop · ~30s