www.potterybarn.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
⚠️ Your page title reads like a navigation menu, so an agent may cite your business as “Home Furniture, Home Decor & Outdoor Furniture | Pottery Barn”.
An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈14,683 across regions). 65% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈14,264 across regions). 56% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (7)
~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ No login wall on public content high impact Login signal: /account/login
Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.
What we measured We follow redirects and detect 401/403 and login-form signals on content pages.
How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.
Spec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
Passed audits (4)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000 ; includeSubDomains |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ✅ X-Content-Type-Options | nosniff |
| ✅ Referrer-Policy | strict-origin-when-cross-origin |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
common.ffb856c2.js — 1104 KiB transferred, 67.5% unused
pbimgs.com — 4021 KiB, 38 requests
longest task 1106 ms (10 total)
9.2 MB total
Third-party impact
150 third-party requests · 6063 KiB (64.6% of transfer) · 2969 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| pbimgs.com | 38 | 4021 KiB | — |
| bing.com | 19 | 472 KiB | 260 ms |
| googletagmanager.com | 3 | 463 KiB | 550 ms |
| tiqcdn.com | 2 | 173 KiB | 100 ms |
| facebook.net | 2 | 168 KiB | 136 ms |
| curalate.com | 3 | 157 KiB | 581 ms |
| quantummetric.com | 14 | 106 KiB | 51 ms |
| coherentpath.com | 3 | 70 KiB | — |
| site.com | 6 | 66 KiB | 60 ms |
| go-mpulse.net | 2 | 60 KiB | 954 ms |
| evgnet.com | 1 | 51 KiB | 164 ms |
| omtrdc.net | 1 | 39 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.potterybarn.com/.static/202628/90068905/dist/external/common.ffb856c2.js | 1104 KiB | 67.5% | 745 KiB |
| https://www.potterybarn.com/.static/202628/90068905/dist/header/header.3dcd0ac0.js | 584 KiB | 70% | 409 KiB |
| https://tags.tiqcdn.com/utag/wsi/potterybarn/prod/utag.js 3P | 172 KiB | 60.3% | 104 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-WK1YY1TWBW 3P | 179 KiB | 47.9% | 86 KiB |
| https://www.potterybarn.com/.static/content/content.d2ab741f.js | 139 KiB | 56.3% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1071453095&cx=c>m=4e67k1 3P | 151 KiB | 50.3% | 76 KiB |
| https://r.bing.com/rp/V0PQB2mPLL7pFZh5Ov8V8drLBoY.br.js 3P | 88 KiB | 85% | 75 KiB |
| https://www.potterybarn.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.js | 134 KiB | 55.4% | 74 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-3372346&cx=c>m=4e67k1 3P | 133 KiB | 54.4% | 73 KiB |
| https://edge.curalate.com/sites/wspotterybarn-u5wh3w/experiences/custom-uploader-1545180049589/latest/experience.min.js 3P | 110 KiB | 50.1% | 55 KiB |
| https://r.bing.com/rp/nsfW_ETc906IFNs4T7DYhMTKKZc.br.js 3P | 68 KiB | 79.8% | 55 KiB |
| https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/GcuwpVz75zQi/JmUzAQ/FDZmAx/dFTCR0?v=dbf3ceeb-8210-856f-c3c0-875e57a0cfc2 | 155 KiB | 33.5% | 52 KiB |
| https://cdn.quantummetric.com/qscripts/quantum-williamssonomainc.js 3P | 106 KiB | 47% | 50 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 103 KiB | 43.7% | 45 KiB |
| https://track.coherentpath.com/v1/track.js 3P | 70 KiB | 60.1% | 42 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.potterybarn.com/.static/202628/90068905/dist/external/common.ffb856c2.js | Script | 200 | 1104 KiB |
| https://www.potterybarn.com/.static/202628/90068905/dist/header/header.3dcd0ac0.js | Script | 200 | 584 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/2732/001/007.jpg | Image | 200 | 571 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1417/001/011.jpg | Image | 200 | 569 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/3110/001/002.jpg | Image | 200 | 530 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/010.jpg | Image | 200 | 197 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-WK1YY1TWBW | Script | 200 | 179 KiB |
| https://tags.tiqcdn.com/utag/wsi/potterybarn/prod/utag.js | Script | 200 | 172 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/009.jpg | Image | 200 | 168 KiB |
| https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/hEuwpVz75zQibbaSO3/Bj4tAQ/YkZXNz/oRbRkB | Script | 200 | 166 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/045.jpg | Image | 200 | 160 KiB |
| https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/GcuwpVz75zQi/JmUzAQ/FDZmAx/dFTCR0?v=dbf3ceeb-8210-856f-c3c0-875e57a0cfc2 | Script | 200 | 155 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/006.jpg | Image | 200 | 152 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1071453095&cx=c>m=4e67k1 | Script | 200 | 151 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/008.jpg | Image | 200 | 140 KiB |
| https://www.potterybarn.com/.static/content/content.d2ab741f.js | Script | 200 | 139 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/043.jpg | Image | 200 | 134 KiB |
| https://www.potterybarn.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.js | Script | 200 | 134 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-3372346&cx=c>m=4e67k1 | Script | 200 | 133 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/005.jpg | Image | 200 | 127 KiB |
| https://www.potterybarn.com/.static/dist/css/content/pb/content-pb-c7f2e2438abad0c50e1799d459a042e29067a5a2.css | Stylesheet | 200 | 125 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/2008/001/001.jpg | Image | 200 | 125 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/041.jpg | Image | 200 | 125 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/007.jpg | Image | 200 | 124 KiB |
| https://www.potterybarn.com/.static/dist/css/global/pb/global-pb-3294151da18c0d80265b696161d5a9e04b437862.css | Stylesheet | 200 | 120 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/004.jpg | Image | 200 | 118 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/004.jpg | Image | 200 | 116 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/005.jpg | Image | 200 | 111 KiB |
| https://edge.curalate.com/sites/wspotterybarn-u5wh3w/experiences/custom-uploader-1545180049589/latest/experience.min.js | Script | 200 | 110 KiB |
| https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1417/001/007.jpg | Image | 200 | 107 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 6641 ms | 1106 ms |
| 2524 ms | 726 ms |
| 8589 ms | 505 ms |
| 7850 ms | 452 ms |
| 3809 ms | 395 ms |
| 12465 ms | 376 ms |
| 11641 ms | 357 ms |
| 3323 ms | 344 ms |
| 4947 ms | 254 ms |
| 5440 ms | 253 ms |