www.segment.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈2,738 across regions). 66% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈2,737 across regions). 66% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (4)
~ No content-blocking cookie wall medium impact Consent platform: trustarc (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
~ XML sitemap fresh medium impact Stale (lastmod 2025-12-16T12:00:17.714Z)
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
Passed audits (8)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31557600 |
| ❌ Content-Security-Policy | no content-security-policy header |
| ✅ X-Content-Type-Options | nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
googletagmanager.com — 960 KiB, 6 requests, 970 ms main-thread
longest task 593 ms (10 total)
js — 180 KiB transferred, 47.3% unused (third-party)
3.3 MB total
Third-party impact
190 third-party requests · 2308 KiB (67.8% of transfer) · 2877 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 6 | 960 KiB | 970 ms |
| qualified.com | 23 | 522 KiB | 218 ms |
| visualwebsiteoptimizer.com | 3 | 214 KiB | — |
| facebook.net | 2 | 169 KiB | 750 ms |
| adobedtm.com | 2 | 77 KiB | 123 ms |
| datadoghq-browser-agent.com | 1 | 59 KiB | 224 ms |
| powerrobotflower.com | 9 | 55 KiB | 374 ms |
| segment.com | 7 | 46 KiB | 77 ms |
| licdn.com | 2 | 41 KiB | 34 ms |
| 6sc.co | 16 | 23 KiB | — |
| redditstatic.com | 1 | 20 KiB | 83 ms |
| doubleclick.net | 12 | 19 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c>m=4e67t1 3P | 180 KiB | 47.3% | 85 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c>m=4e67t1 3P | 143 KiB | 52.4% | 75 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c>m=4e67t1 3P | 144 KiB | 51.8% | 75 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c>m=4e67t1 3P | 135 KiB | 54.4% | 73 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694 3P | 204 KiB | 35.4% | 72 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c>m=4e67t1 3P | 154 KiB | 46% | 71 KiB |
| https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15 3P | 121 KiB | 56.1% | 68 KiB |
| https://js.qualified.com/packs/js/multimodal_v2-c5bb5782.js 3P | 112 KiB | 55.8% | 63 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/4596.1318e8fe271c36db24a7.js | 56 KiB | 90.2% | 50 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/5874.c1d494a1c6eb384691be.js | 62 KiB | 79.1% | 49 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 104 KiB | 41.9% | 43 KiB |
| https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.js 3P | 76 KiB | 45.1% | 34 KiB |
| https://www.datadoghq-browser-agent.com/us1/v6/datadog-rum.js 3P | 59 KiB | 55.1% | 33 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-f4974ac7e2c55f6705e7cfad27ac3236-lc.min.js | 39 KiB | 71.8% | 28 KiB |
| https://connect.facebook.net/signals/config/1040773425961662?v=2.9.368&r=stable&domain=www.twilio.com&hme=78c3d709c6e52779dc9d6e8b8770857bb5dfd27159797805bacb5f93b9e7568a&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175 3P | 65 KiB | 41.2% | 27 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://assets.qualified.com/static-media/piperx-loading/Ruby.mp4 | Media | 206 | 284 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694 | Script | 200 | 204 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c>m=4e67t1 | Script | 200 | 180 KiB |
| https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_cdp_twilio.png/_jcr_content/renditions/compressed-original.webp | Image | 200 | 158 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c>m=4e67t1 | Script | 200 | 154 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c>m=4e67t1 | Script | 200 | 144 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c>m=4e67t1 | Script | 200 | 143 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c>m=4e67t1 | Script | 200 | 135 KiB |
| https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_customer-pipeline_twilio.png/_jcr_content/renditions/compressed-original.webp | Image | 200 | 133 KiB |
| https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15 | Script | 200 | 121 KiB |
| https://dev.visualwebsiteoptimizer.com/cdn/edrv/va-e3cdecbc778158cdc34aff0847bcf5d6.br.js | XHR | 200 | 114 KiB |
| https://js.qualified.com/packs/js/multimodal_v2-c5bb5782.js | Script | 200 | 112 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 104 KiB |
| https://www.twilio.com/en-us/segment | Document | 200 | 76 KiB |
| https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.js | Script | 200 | 76 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/220e5b59f8588716f4d8.woff2 | Font | 200 | 74 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/ee7a891efcbc6ef61942.woff2 | Font | 200 | 74 KiB |
| https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-0097cb7be209344717af85d4a20048b8.br.js | XHR | 200 | 73 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/a20a647d19af27011c7c.woff2 | Font | 200 | 73 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/e408c138892b0f08a23d.woff2 | Font | 200 | 73 KiB |
| https://connect.facebook.net/signals/config/1040773425961662?v=2.9.368&r=stable&domain=www.twilio.com&hme=78c3d709c6e52779dc9d6e8b8770857bb5dfd27159797805bacb5f93b9e7568a&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175 | Script | 200 | 65 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/5874.c1d494a1c6eb384691be.js | Script | 200 | 62 KiB |
| https://www.datadoghq-browser-agent.com/us1/v6/datadog-rum.js | Script | 200 | 59 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site.lc-52c541476e58807cf0871850d41f810b-lc.min.css | Stylesheet | 200 | 59 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/4596.1318e8fe271c36db24a7.js | Script | 200 | 56 KiB |
| https://euob.powerrobotflower.com/sxp/i/40532d5df9f288cf593998bcff0654c9.js | Script | 200 | 52 KiB |
| https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_hero_twilio.png/_jcr_content/renditions/compressed-original.webp | Image | 200 | 47 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-c9542afd1b458d7e5241dfeb7dd87612-lc.min.css | Stylesheet | 200 | 44 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-f4974ac7e2c55f6705e7cfad27ac3236-lc.min.js | Script | 200 | 39 KiB |
| https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site.lc-376d8b087c53eec1e3f703969f1f1e3d-lc.min.js | Script | 200 | 39 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 3709 ms | 593 ms |
| 4399 ms | 379 ms |
| 1180 ms | 274 ms |
| 3275 ms | 240 ms |
| 1635 ms | 188 ms |
| 493 ms | 163 ms |
| 2075 ms | 156 ms |
| 4985 ms | 133 ms |
| 876 ms | 123 ms |
| 2980 ms | 117 ms |