www.sephora.com

Report from 8/6/2026, 9:51:40 AM https://www.sephora.com
Latest run · lab, cold cache
44
8/6/2026
28-day score · p75 · the standard
45
8 runs
CRR3%latest
SSD54%latest
TC2188 toklatest
TTFUT109 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/sephora.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.sephora.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.sephora.com"><img src="https://agentvitals.dev/badge/sephora.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameSephora
CategoryOrganization
🟡Price$1 · guessed from page text (no structured data)
Location350 Mission St, San Francisco, CA 94105, San Francisco, 94105, USA
Hoursnot found
Productsnot found
🟡DescriptionDiscover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands. · guessed from page text (no structured data)

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

44
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

3%
CRR Content Recovery Poor
0.54
SSD Semantic Signal Density Needs work
2,188 tok
TC Token Cost Good
105 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈20,726 across regions). 52% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
48.1% · 9,978
Chrome (nav / header / footer)
51.9% · 10,748
Boilerplate (cookie / ad)
0% · 0
Other
0% · 0

Final screenshot

Final screenshot of https://www.sephora.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence97% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.49 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

medium TC 51.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 48.1%, chrome 51.9%, boilerplate 0%, other 0%. Only 48.1% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 88/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: WebSite, ItemList, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (4)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (8)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

81Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

207 third-party requests · 2199 KiB (23% of transfer) · 1343 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
gstatic.com1333 KiB36 ms
facebook.net4304 KiB204 ms
forter.com11219 KiB18 ms
adobedtm.com48177 KiB465 ms
tiktok.com12164 KiB57 ms
dynatrace.com6141 KiB57 ms
gladly.com7111 KiB124 ms
bluecore.com3104 KiB102 ms
medallia.com582 KiB
cnstrc.com174 KiB86 ms
go-mpulse.net262 KiB18 ms
techlab-cdn.com459 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B13CoriginmasterD20260728202315.js1047 KiB64.5%675 KiB
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B13CoriginmasterD20260728202315.js342 KiB81.2%278 KiB
https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.js 3P333 KiB65.4%217 KiB
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B13CoriginmasterD20260728202315.js232 KiB93.1%216 KiB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B13CoriginmasterD20260728202315.js208 KiB89.3%186 KiB
https://www.sephora.com/js/ufe/isomorphic/beyond-identity-sdk.chunk.B13CoriginmasterD20260728202315.js2539 KiB4.1%105 KiB
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ197 KiB47.9%95 KiB
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557142 KiB58.4%83 KiB
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431149 KiB54.7%82 KiB
https://www.sephora.com/metrics2/gtag/js?id=AW-876588114149 KiB54.6%82 KiB
https://api.bluecore.com/triggermail.js/sephora.js 3P102 KiB78%80 KiB
https://www.sephora.com/metrics6/gtag/js?id=DC-5878462143 KiB55.2%79 KiB
https://www.sephora.com/metrics5/sokXea_B2BeIixyfsLEi7P6CM3ZMfk9151ITc1R0ozoT7hwhl18123 KiB64%79 KiB
https://www.sephora.com/metrics5/gtag/js?id=AW-969432509162 KiB45.5%74 KiB
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js 3P139 KiB48.5%67 KiB

Network

348Requests
9548 KiBTransferred
122Scripts
23%3rd-party
10Long tasks
Script (122)
8920 KiB
Image (77)
260 KiB
Document (11)
164 KiB
Fetch (67)
150 KiB
XHR (32)
37 KiB
Ping (27)
10 KiB
Stylesheet (2)
4 KiB
Other (10)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.sephora.com/js/ufe/isomorphic/beyond-identity-sdk.chunk.B13CoriginmasterD20260728202315.jsScript2002539 KiB
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B13CoriginmasterD20260728202315.jsScript2001047 KiB
https://www.sephora.com/js/ufe/isomorphic/components.chunk.B13CoriginmasterD20260728202315.jsScript200621 KiB
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B13CoriginmasterD20260728202315.jsScript200342 KiB
https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.jsScript200333 KiB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?ak_bmsc-kp=0IiFRMNVj7tuwBxjyl3ZETk6wWnZG6gD4mEKDgq08pVrG6WJd6dBZqC2ojZshr45fifpAVr0Kttwrl2brAxwU5zziVVNX7ZLOn56Q7rouXuFo54RBqUBFYZT6ILc8t252HLIdn3Y3uIiyWEBnm9rVcHR0siSfzfXALTBLa0aP4Sb&x-kpsdk-v=j-1.2.616&x-kpsdk-im=AAIDzhGieUfbjq6-0VYHPnbj1snG-_lWZ3ZLAPsIUF9PyHkyI2TMjnITu-jjhywC2qMECOpHgcVuYiwCrdCvurdvZEkScript200268 KiB
https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B13CoriginmasterD20260728202315.jsScript200232 KiB
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.jsScript200216 KiB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B13CoriginmasterD20260728202315.jsScript200208 KiB
https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJScript200197 KiB
https://www.sephora.com/GULG23VJVN/n26ILHZ_hX/VuYtGGiumE5bGQa57N/XQ5VPXkABA/cz0EXW/AeZ3ABScript200183 KiB
https://www.sephora.com/GULG23VJVN/n26ILHZ_hX/cpYtGGiumE5b/TGZdPXkABA/IDtJYR/15BF54?v=1fa0bec6-4360-d6ee-5ede-7103ce65cfc2Script200174 KiB
https://www.sephora.com/ca/en/?country_switch=ca&lang=enDocument200163 KiB
https://www.sephora.com/metrics5/gtag/js?id=AW-969432509Script200162 KiB
https://www.sephora.com/metrics2/gtag/js?id=AW-876588114Script200149 KiB
https://www.sephora.com/metrics3/gtag/js?id=AW-857992431Script200149 KiB
https://www.sephora.com/metrics6/gtag/js?id=DC-5878462Script200143 KiB
https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557Script200142 KiB
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.jsScript200139 KiB
https://www.sephora.com/metrics5/sokXea_B2BeIixyfsLEi7P6CM3ZMfk9151ITc1R0ozoT7hwhl18Script200123 KiB
https://connect.facebook.net/signals/config/354147298086799?v=2.9.370&r=stable&domain=www.sephora.com&hme=589ca7d2e122c6385be4e33d0bc38dace8e88b62db3f4bee0e6f01d386858e70&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175Script200117 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MTAwMWEwYTFlMQ.jsScript200115 KiB
https://assets.adobedtm.com/2f3ab3feab3d/ad943721620d/launch-1aafb95a572f.min.jsScript200113 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200104 KiB
https://api.bluecore.com/triggermail.js/sephora.jsScript200102 KiB
https://connect.facebook.net/en_US/bundle/sdk.js/Script20078 KiB
https://cnstrc.com/js/cust/sephora_L16704.jsScript20074 KiB
https://resources.digital-cloud.medallia.com/wdcus/113927/onsite/generic1781688657316.jsScript20071 KiB
https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXUScript20060 KiB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.jsScript20058 KiB

Long tasks (>50 ms)

StartDuration
22823 ms2082 ms
18401 ms1333 ms
5188 ms876 ms
1699 ms782 ms
3280 ms768 ms
6650 ms603 ms
9142 ms402 ms
10473 ms399 ms
8396 ms387 ms
20913 ms356 ms
Analyzing…
running mobile + desktop · ~30s