www.sephora.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈20,726 across regions). 52% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈8,724 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (4)
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (8)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000 |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
whole profile
Third-party impact
207 third-party requests · 2199 KiB (23% of transfer) · 1343 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| gstatic.com | 1 | 333 KiB | 36 ms |
| facebook.net | 4 | 304 KiB | 204 ms |
| forter.com | 11 | 219 KiB | 18 ms |
| adobedtm.com | 48 | 177 KiB | 465 ms |
| tiktok.com | 12 | 164 KiB | 57 ms |
| dynatrace.com | 6 | 141 KiB | 57 ms |
| gladly.com | 7 | 111 KiB | 124 ms |
| bluecore.com | 3 | 104 KiB | 102 ms |
| medallia.com | 5 | 82 KiB | — |
| cnstrc.com | 1 | 74 KiB | 86 ms |
| go-mpulse.net | 2 | 62 KiB | 18 ms |
| techlab-cdn.com | 4 | 59 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.sephora.com/js/ufe/isomorphic/main.bundle.B13CoriginmasterD20260728202315.js | 1047 KiB | 64.5% | 675 KiB |
| https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B13CoriginmasterD20260728202315.js | 342 KiB | 81.2% | 278 KiB |
| https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.js 3P | 333 KiB | 65.4% | 217 KiB |
| https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B13CoriginmasterD20260728202315.js | 232 KiB | 93.1% | 216 KiB |
| https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B13CoriginmasterD20260728202315.js | 208 KiB | 89.3% | 186 KiB |
| https://www.sephora.com/js/ufe/isomorphic/beyond-identity-sdk.chunk.B13CoriginmasterD20260728202315.js | 2539 KiB | 4.1% | 105 KiB |
| https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ | 197 KiB | 47.9% | 95 KiB |
| https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557 | 142 KiB | 58.4% | 83 KiB |
| https://www.sephora.com/metrics3/gtag/js?id=AW-857992431 | 149 KiB | 54.7% | 82 KiB |
| https://www.sephora.com/metrics2/gtag/js?id=AW-876588114 | 149 KiB | 54.6% | 82 KiB |
| https://api.bluecore.com/triggermail.js/sephora.js 3P | 102 KiB | 78% | 80 KiB |
| https://www.sephora.com/metrics6/gtag/js?id=DC-5878462 | 143 KiB | 55.2% | 79 KiB |
| https://www.sephora.com/metrics5/sokXea_B2BeIixyfsLEi7P6CM3ZMfk9151ITc1R0ozoT7hwhl18 | 123 KiB | 64% | 79 KiB |
| https://www.sephora.com/metrics5/gtag/js?id=AW-969432509 | 162 KiB | 45.5% | 74 KiB |
| https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js 3P | 139 KiB | 48.5% | 67 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.sephora.com/js/ufe/isomorphic/beyond-identity-sdk.chunk.B13CoriginmasterD20260728202315.js | Script | 200 | 2539 KiB |
| https://www.sephora.com/js/ufe/isomorphic/main.bundle.B13CoriginmasterD20260728202315.js | Script | 200 | 1047 KiB |
| https://www.sephora.com/js/ufe/isomorphic/components.chunk.B13CoriginmasterD20260728202315.js | Script | 200 | 621 KiB |
| https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B13CoriginmasterD20260728202315.js | Script | 200 | 342 KiB |
| https://www.gstatic.com/recaptcha/releases/w_Yb7dGGXaKesJ7BMiqFJqBG/recaptcha__en.js | Script | 200 | 333 KiB |
| https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?ak_bmsc-kp=0IiFRMNVj7tuwBxjyl3ZETk6wWnZG6gD4mEKDgq08pVrG6WJd6dBZqC2ojZshr45fifpAVr0Kttwrl2brAxwU5zziVVNX7ZLOn56Q7rouXuFo54RBqUBFYZT6ILc8t252HLIdn3Y3uIiyWEBnm9rVcHR0siSfzfXALTBLa0aP4Sb&x-kpsdk-v=j-1.2.616&x-kpsdk-im=AAIDzhGieUfbjq6-0VYHPnbj1snG-_lWZ3ZLAPsIUF9PyHkyI2TMjnITu-jjhywC2qMECOpHgcVuYiwCrdCvurdvZEk | Script | 200 | 268 KiB |
| https://www.sephora.com/js/ufe/isomorphic/postload.chunk.B13CoriginmasterD20260728202315.js | Script | 200 | 232 KiB |
| https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js | Script | 200 | 216 KiB |
| https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B13CoriginmasterD20260728202315.js | Script | 200 | 208 KiB |
| https://www.sephora.com/metrics1/gtag/js?id=G-HX1JZMWBCJ | Script | 200 | 197 KiB |
| https://www.sephora.com/GULG23VJVN/n26ILHZ_hX/VuYtGGiumE5bGQa57N/XQ5VPXkABA/cz0EXW/AeZ3AB | Script | 200 | 183 KiB |
| https://www.sephora.com/GULG23VJVN/n26ILHZ_hX/cpYtGGiumE5b/TGZdPXkABA/IDtJYR/15BF54?v=1fa0bec6-4360-d6ee-5ede-7103ce65cfc2 | Script | 200 | 174 KiB |
| https://www.sephora.com/ca/en/?country_switch=ca&lang=en | Document | 200 | 163 KiB |
| https://www.sephora.com/metrics5/gtag/js?id=AW-969432509 | Script | 200 | 162 KiB |
| https://www.sephora.com/metrics2/gtag/js?id=AW-876588114 | Script | 200 | 149 KiB |
| https://www.sephora.com/metrics3/gtag/js?id=AW-857992431 | Script | 200 | 149 KiB |
| https://www.sephora.com/metrics6/gtag/js?id=DC-5878462 | Script | 200 | 143 KiB |
| https://www.sephora.com/metrics4/gtag/js?id=AW-1072439557 | Script | 200 | 142 KiB |
| https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js | Script | 200 | 139 KiB |
| https://www.sephora.com/metrics5/sokXea_B2BeIixyfsLEi7P6CM3ZMfk9151ITc1R0ozoT7hwhl18 | Script | 200 | 123 KiB |
| https://connect.facebook.net/signals/config/354147298086799?v=2.9.370&r=stable&domain=www.sephora.com&hme=589ca7d2e122c6385be4e33d0bc38dace8e88b62db3f4bee0e6f01d386858e70&ex_m=108%2C210%2C160%2C22%2C73%2C74%2C151%2C69%2C68%2C11%2C169%2C93%2C16%2C143%2C131%2C39%2C76%2C81%2C139%2C165%2C171%2C26%2C27%2C28%2C30%2C48%2C152%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C150%2C153%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C155%2C154%2C156%2C147%2C145%2C25%2C35%2C59%2C113%2C167%2C71%2C17%2C158%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C141%2C140%2C144%2C100%2C166%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C172%2C177%2C224%2C75%2C237%2C236%2C235%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C138%2C133%2C132%2C161%2C77%2C164%2C162%2C163%2C50%2C60%2C127%2C15%2C168%2C45%2C281%2C282%2C280%2C295%2C313%2C217%2C206%2C62%2C207%2C205%2C316%2C307%2C52%2C218%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C157%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C170%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C173%2C174%2C97%2C98%2C9%2C106%2C51%2C148%2C90%2C82%2C72%2C121%2C110%2C43%2C149%2C0%2C85%2C142%2C146%2C159%2C38%2C112%2C13%2C175 | Script | 200 | 117 KiB |
| https://analytics.tiktok.com/i18n/pixel/static/main.MTAwMWEwYTFlMQ.js | Script | 200 | 115 KiB |
| https://assets.adobedtm.com/2f3ab3feab3d/ad943721620d/launch-1aafb95a572f.min.js | Script | 200 | 113 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 104 KiB |
| https://api.bluecore.com/triggermail.js/sephora.js | Script | 200 | 102 KiB |
| https://connect.facebook.net/en_US/bundle/sdk.js/ | Script | 200 | 78 KiB |
| https://cnstrc.com/js/cust/sephora_L16704.js | Script | 200 | 74 KiB |
| https://resources.digital-cloud.medallia.com/wdcus/113927/onsite/generic1781688657316.js | Script | 200 | 71 KiB |
| https://s.go-mpulse.net/boomerang/FS9BD-W3YYU-T5EYF-DZEKW-5ERXU | Script | 200 | 60 KiB |
| https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.js | Script | 200 | 58 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 22823 ms | 2082 ms |
| 18401 ms | 1333 ms |
| 5188 ms | 876 ms |
| 1699 ms | 782 ms |
| 3280 ms | 768 ms |
| 6650 ms | 603 ms |
| 9142 ms | 402 ms |
| 10473 ms | 399 ms |
| 8396 ms | 387 ms |
| 20913 ms | 356 ms |