www.twilio.com

Report from 7/24/2026, 10:44:03 AM https://www.twilio.com
Latest run · lab, cold cache
75
7/24/2026
28-day score · p75 · the standard
6/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

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What AI tells your customers about youAgent confidence: MEDIUM
Business nameTwilio
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
DescriptionCommunication APIs for SMS, Voice, Video &amp; Authentication

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

75
Overall score
weighted CAV (0–100)
PASS
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.70
SSD Semantic Signal Density Good
1,102 tok
TC Token Cost Good
45 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈12,762 across regions). 60% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
39.8% · 5,080
Chrome (nav / header / footer)
58% · 7,401
Boilerplate (cookie / ad)
0% · 0
Other
2.2% · 281

Final screenshot

Final screenshot of https://www.twilio.com

Diagnostics

high TC 60.2% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 39.8%, chrome 58%, boilerplate 0%, other 2.2%. Only 39.8% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 83/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

~ llms.txt Found at /llms.txt but missing H1/blockquote Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Stale (lastmod 2025-12-16T12:00:17.714Z) Learn →
JSON-LD structured data Types: Organization, WebSite, VideoObject Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
OpenAPI / API docs Found at /api-docs Learn →

Issues (5)

~ No content-blocking cookie wall medium impact Consent platform: trustarc (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ XML sitemap fresh medium impact Stale (lastmod 2025-12-16T12:00:17.714Z)

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31557600
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

[email protected] — 157 KiB transferred, 65.7% unused (third-party)

EvidenceCDP JS coverage: 103 KiB of this bundle is never executed on load.
Impact~-103 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of [email protected], or drop unused dependencies. It is third-party — lazy-load or remove it.
highBreak up long main-thread tasks

longest task 621 ms (10 total)

EvidenceMain thread blocked 621 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

19.2 MB total

Evidence19.2 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

239 third-party requests · 4115 KiB (20.9% of transfer) · 5092 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
wistia.com191483 KiB619 ms
googletagmanager.com6958 KiB1270 ms
qualified.com21516 KiB414 ms
wistia.net11310 KiB308 ms
visualwebsiteoptimizer.com3211 KiB
facebook.net2167 KiB194 ms
adobedtm.com176 KiB174 ms
datadoghq-browser-agent.com159 KiB691 ms
powerrobotflower.com1154 KiB372 ms
segment.com747 KiB460 ms
licdn.com240 KiB48 ms
sentry-cdn.com125 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://fast.wistia.net/assets/external/engines/[email protected] 3P157 KiB65.7%103 KiB
https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c&gtm=4e67f0 3P180 KiB46.9%84 KiB
https://fast.wistia.com/assets/external/[email protected] 3P139 KiB54.7%76 KiB
https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c&gtm=4e67f0 3P143 KiB52.2%75 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c&gtm=4e67f0 3P143 KiB51.2%74 KiB
https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c&gtm=4e67f0 3P134 KiB54%73 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694 3P203 KiB35.2%72 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c&gtm=4e67f0 3P154 KiB45.7%70 KiB
https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15 3P118 KiB55.9%66 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/8579.1a15278dc885000cac0c.js96 KiB64.7%62 KiB
https://js.qualified.com/packs/js/multimodal_v2-5a67bc15.js 3P109 KiB55.4%60 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB42.1%43 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/4596.1318e8fe271c36db24a7.js56 KiB72.4%40 KiB
https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.js 3P76 KiB48.6%37 KiB
https://fast.wistia.net/assets/external/[email protected] 3P49 KiB72.3%35 KiB

Network

350Requests
19697 KiBTransferred
92Scripts
20.9%3rd-party
10Long tasks
Image (88)
13172 KiB
XHR (41)
2888 KiB
Script (92)
2768 KiB
Font (6)
344 KiB
Media (1)
284 KiB
Stylesheet (6)
121 KiB
Document (6)
94 KiB
Fetch (93)
19 KiB
Other (12)
4 KiB
Ping (4)
2 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/smava.pngImage2001645 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/delivery-hero.pngImage2001645 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/lyft.pngImage2001605 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/posh.pngImage2001548 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/resy.pngImage2001512 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/ohmd.pngImage2001495 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/toyota.pngImage2001464 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/customer-stories/ibm.pngImage2001310 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/lottie/homepage_platform-self-service_twilio.jsonXHR200425 KiB
https://embed-cloudfront.wistia.com/deliveries/dda45a90d7444b87c8e881d93de8759db7d77aa8.m3u8/seg-1-v1-a1.tsXHR200348 KiB
https://assets.qualified.com/static-media/piperx-loading/Ruby.mp4Media206284 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/lottie/homepage_platform-memory_twilio.jsonXHR200271 KiB
https://embed-cloudfront.wistia.com/deliveries/6b9cddf05b43d846f9465a29276a8af8ea409990.m3u8/seg-19-v1-a1.tsXHR200263 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/lottie/homepage_platform-continuity_twilio.jsonXHR200226 KiB
https://embed-cloudfront.wistia.com/deliveries/6b9cddf05b43d846f9465a29276a8af8ea409990.m3u8/seg-17-v1-a1.tsXHR200224 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/lottie/homepage_platform-final_twilio.jsonXHR200222 KiB
https://embed-cloudfront.wistia.com/deliveries/6b9cddf05b43d846f9465a29276a8af8ea409990.m3u8/seg-18-v1-a1.tsXHR200219 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/lottie/homepage_platform-handoff_twilio.jsonXHR200205 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694Script200203 KiB
https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c&gtm=4e67f0Script200180 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/homepage/hp-signal/homepage_footer_2.png/_jcr_content/renditions/compressed-1600.webpImage200164 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/ba70e5095da934f267e7.svgImage200157 KiB
https://fast.wistia.net/assets/external/engines/[email protected]Script200157 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c&gtm=4e67f0Script200154 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c&gtm=4e67f0Script200143 KiB
https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c&gtm=4e67f0Script200143 KiB
https://fast.wistia.com/assets/external/[email protected]Script200139 KiB
https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c&gtm=4e67f0Script200134 KiB
https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15Script200118 KiB
https://dev.visualwebsiteoptimizer.com/cdn/edrv/va-8c1453e22475d2f8f7e09f5c32f1b43c.br.jsXHR200113 KiB

Long tasks (>50 ms)

StartDuration
2779 ms621 ms
7699 ms440 ms
789 ms360 ms
1330 ms354 ms
8277 ms274 ms
5460 ms223 ms
9794 ms210 ms
5706 ms185 ms
2514 ms178 ms
10016 ms166 ms
Analyzing…
running mobile + desktop · ~30s