www.wired.com

Report from 10/11/2026, 9:56:38 AM https://www.wired.com
Latest run · lab, cold cache
67
10/11/2026
28-day score · p75 · the standard
—
4/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/wired.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com"><img src="https://agentvitals.dev/badge/wired.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
✅Business nameWIRED
✅CategoryOrganization
❌Pricenot found
❌Locationnot found
❌Hoursnot found
❌Productsnot found
🟡DescriptionWe bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

67
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

94%
CRR Content Recovery Needs work
0.86
SSD Semantic Signal Density Good
1,390 tok
TC Token Cost Good
129 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈11,640 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
60.1% · 6,994
Chrome (nav / header / footer)
12.9% · 1,500
Boilerplate (cookie / ad)
4.7% · 544
Other
22.4% · 2,602

Final screenshot

Final screenshot of https://www.wired.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence6% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 65/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: * (all) Learn →
✓ sitemap.xml Found at /sitemap.xml Learn →
✓ JSON-LD structured data Types: Organization, WebSite, ItemList Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

✗ robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: please log in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

5441.bd8db4d7f22e5193cd3e.js — 504 KiB transferred, 52.1% unused

EvidenceCDP JS coverage: 263 KiB of this bundle is never executed on load.
Impact~-263 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 5441.bd8db4d7f22e5193cd3e.js, or drop unused dependencies.
highBreak up long main-thread tasks

longest task 307 ms (9 total)

EvidenceMain thread blocked 307 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut third-party weight

responsiveads.com — 3431 KiB, 22 requests

EvidenceThird-party is 35.8% of total transfer (342 requests); responsiveads.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove responsiveads.com; defer non-critical third-party scripts.
mediumCut total transfer weight

24.6 MB total

Evidence24.6 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

342 third-party requests · 9036 KiB (35.8% of transfer) · 452 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
responsiveads.com223431 KiB—
googletagmanager.com132098 KiB207 ms
permutive.app2497 KiB23 ms
doubleclick.net28413 KiB23 ms
facebook.net3314 KiB44 ms
bounceexchange.com12259 KiB—
condenastdigital.com4256 KiB33 ms
2mdn.net6213 KiB—
conde.digital11203 KiB6 ms
tiktok.com8163 KiB—
fwpub1.com1130 KiB29 ms
adsafeprotected.com13114 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.wired.com/verso/static/5441.bd8db4d7f22e5193cd3e.js504 KiB52.1%263 KiB
https://www.wired.com/verso/static/5590.e4ec6cf5ca7da0b0d289.js343 KiB55.1%189 KiB
https://www.wired.com/verso/static/7270.eb51b7dec13c46589078.js315 KiB50.3%159 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202610050101/pubads_impl.js 3P214 KiB59.9%128 KiB
https://www.wired.com/verso/static/8879.b779f1fcfa89c32129c2.js142 KiB78.1%111 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e6a72 3P159 KiB56.7%90 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e6a72 3P178 KiB49.8%88 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e6a72 3P167 KiB50.1%84 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e6a72 3P165 KiB50.7%84 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e6a72 3P164 KiB50.8%83 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_52f3dda854cca502adf0603c4e030104.br.js 3P119 KiB68.9%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e6a72 3P165 KiB49.2%81 KiB
https://asset.fwpub1.com/js/fwn.js 3P130 KiB61.6%80 KiB
https://martech.condenastdigital.com/lib/martech.js 3P120 KiB66%79 KiB
https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c&gtm=4e6a72 3P164 KiB48%79 KiB

Network

463Requests
25220 KiBTransferred
135Scripts
35.8%3rd-party
9Long tasks
Image (121)
11790 KiB
Script (135)
6823 KiB
Media (4)
5827 KiB
Font (11)
313 KiB
Fetch (115)
212 KiB
Document (24)
189 KiB
XHR (31)
27 KiB
Other (9)
24 KiB
Stylesheet (2)
11 KiB
Ping (11)
6 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://media.wired.com/photos/6ac46ca77c8466252a591d44/16:9/w_1280,c_limit/Cat_Animation_edit-ezgif.com-optimize.gifImage2006439 KiB
https://video2.responsiveads.com/6a02cbdc178869ad88f59dce/6a02cbdc178869ad88f59dce_orig_1200k.mp4?ci=6a02cb7c178869ad88f59dc3Media2063077 KiB ·cache
https://media.wired.com/clips/6ac66f9536a7c6731ae53916/master/pass/Spend-Elon-Musks-money-site.mp4Media2062732 KiB
https://media.wired.com/photos/6aaa98648e983d8bad151ad7/original/pass/Wired_App_Rollover_Acquisition_01b.gif?format=originalImage2001153 KiB
https://www.wired.com/verso/static/5441.bd8db4d7f22e5193cd3e.jsScript200504 KiB
https://bd1cec50-00d1-4ce9-9572-785857419a1e.edge.permutive.app/1dfc40bb-d155-4f15-970e-99450dbfa0e2-web.jsScript200497 KiB
https://www.wired.com/verso/static/5590.e4ec6cf5ca7da0b0d289.jsScript200343 KiB
https://www.wired.com/verso/static/7270.eb51b7dec13c46589078.jsScript200315 KiB
https://media.wired.com/photos/6abbfbe5422fade848ea97c7/1:1/w_1024%2Cc_limit/politics_republicans_midterms_panic.jpgImage200309 KiB
https://media.wired.com/photos/6abd2a92aa33d10785588652/1:1/w_1024%2Cc_limit/WIRED-West-Bank-Interactive-Site-Image-Lina-Jaradat-01.jpgImage200249 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5HBJC2K&l=dataLayerScript200217 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202610050101/pubads_impl.jsScript200214 KiB
https://media.wired.com/photos/6ac4103af80731d681cbbef5/1:1/w_1024%2Cc_limit/Amazon%2520Prime%2520Day%2520Top%2520Art%2520102026%2520Prime%2520Day%2520Apple%2520Deals%2520(updated)%2520ILLUSTRATION%2520Isadora-Ayesa%2520Lima%2520SOURCE%2520Amazon.jpgImage200200 KiB
https://media.wired.com/photos/6a5a7ad15ec8d6a6285c17e0/1:1/w_1024%2Cc_limit/kids_these_days.jpgImage200199 KiB
https://media.wired.com/photos/6ac3ef9c649b084becf0e2b4/1:1/w_1024%2Cc_limit/Amazon%2520Prime%2520Day%2520Top%2520Art%2520102026%2520Absolute%2520Best%2520Prime%2520Day%2520Deals%2520ILLUSTRATION%2520Isadora-Ayesa%2520Lima%2520SOURCE%2520Amazon.jpgImage200194 KiB
https://www.wired.com/Document200189 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e6a72Script200178 KiB
https://connect.facebook.net/signals/config/228464857488266?v=2.9.415&r=stable&domain=www.wired.com&hme=a4c28c8787325ac3f8f9eac68364f47df2a8c4266e43177443e5d7f6289c9774&ex_m=117%2C240%2C170%2C27%2C81%2C82%2C161%2C77%2C76%2C11%2C180%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C175%2C182%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C162%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C163%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C165%2C164%2C166%2C156%2C154%2C30%2C42%2C66%2C122%2C177%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C176%2C179%2C41%2C56%2C126%2C54%2C160%2C71%2C184%2C109%2C183%2C209%2C254%2C83%2C273%2C272%2C271%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C171%2C85%2C174%2C172%2C173%2C57%2C67%2C136%2C19%2C178%2C52%2C322%2C323%2C324%2C321%2C337%2C359%2C247%2C236%2C69%2C237%2C235%2C362%2C353%2C59%2C248%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C167%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C181%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C186%2C187%2C105%2C106%2C9%2C115%2C185%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C168%2C50%2C158%2C0%2C93%2C151%2C155%2C169%2C45%2C121%2C13%2C188Script200177 KiB
https://media.wired.com/photos/6aa97822098f642057f99ca8/1:1/w_1024%2Cc_limit/PaulinaBorsook_WiredMag_081126_0051.jpgImage200173 KiB
https://s0.2mdn.net/simgad/13730546803251891118Image200172 KiB
https://media.wired.com/photos/6abc30af03c559dbc086f308/1:1/w_1024%2Cc_limit/AI-Lab-AI-Agent-War-Business.jpgImage200169 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e6a72Script200167 KiB
https://media.wired.com/photos/6ac6a0115f6cc15e079284f6/1:1/w_1024%2Cc_limit/Anas%2520Hattab%2520and%2520Janiyah%2520village%2520by%2520Samar%2520Hazboun-29.jpgImage200167 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e6a72Script200165 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e6a72Script200165 KiB
https://publish.responsiveads.com/ads/6a02cb7c178869ad88f59dc3/img/15335365247156a02cc23178869ad88f59dd0_1783x482.jpgImage200165 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e6a72Script200164 KiB
https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c&gtm=4e6a72Script200164 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e6a72Script200159 KiB
https://media.wired.com/photos/6ac690e71275a2452d67fafd/1:1/w_1024%2Cc_limit/Model-Behavior-Artist-Behind-Meta-Muse-Logo-Business.jpgImage200153 KiB

Long tasks (>50 ms)

StartDuration
1080 ms307 ms
1395 ms298 ms
630 ms214 ms
877 ms198 ms
417 ms103 ms
3515 ms77 ms
1960 ms69 ms
3454 ms60 ms
3902 ms52 ms
Analyzing…
running mobile + desktop · ~30s