www.wired.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈9,683 across regions). 42% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈9,044 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (7)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ No login wall on public content high impact Login signal: please log in
Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.
What we measured We follow redirects and detect 401/403 and login-form signals on content pages.
How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.
Spec: https://llmstxt.org
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (5)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ❌ HSTS | no strict-transport-security header |
| ❌ Content-Security-Policy | no content-security-policy header |
| ✅ X-Content-Type-Options | nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
7892.e219963cfe4ade20def7.js — 483 KiB transferred, 52.6% unused
googletagmanager.com — 1974 KiB, 13 requests, 297 ms main-thread
longest task 205 ms (8 total)
15.5 MB total
Third-party impact
324 third-party requests · 5361 KiB (33.7% of transfer) · 601 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 13 | 1974 KiB | 297 ms |
| permutive.app | 2 | 504 KiB | — |
| doubleclick.net | 22 | 318 KiB | 8 ms |
| googlesyndication.com | 13 | 294 KiB | 37 ms |
| facebook.net | 3 | 269 KiB | 46 ms |
| bounceexchange.com | 12 | 256 KiB | 39 ms |
| condenastdigital.com | 4 | 252 KiB | 21 ms |
| conde.digital | 11 | 210 KiB | 16 ms |
| tiktok.com | 9 | 163 KiB | — |
| fwpub1.com | 1 | 123 KiB | — |
| adsafeprotected.com | 16 | 121 KiB | 43 ms |
| gladly.com | 5 | 113 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.wired.com/verso/static/7892.e219963cfe4ade20def7.js | 483 KiB | 52.6% | 254 KiB |
| https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.js | 298 KiB | 54.4% | 162 KiB |
| https://www.wired.com/verso/static/5553.94a76cb98576c212afb6.js | 312 KiB | 51.1% | 159 KiB |
| https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607300101/show_ads_impl_fy2021.js?bust=122880092 3P | 165 KiB | 79.1% | 131 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607280101/pubads_impl.js?cb=122880053 3P | 199 KiB | 57.7% | 115 KiB |
| https://www.wired.com/verso/static/4274.941e8b18e2776415911d.js | 143 KiB | 77.9% | 111 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c>m=4e67t1 3P | 150 KiB | 57.1% | 86 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c>m=4e67t1 3P | 170 KiB | 48.9% | 83 KiB |
| https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_df107a43a42bb70f1bbb1c11ba7a397a.br.js 3P | 117 KiB | 69.1% | 81 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c>m=4e67t1 3P | 152 KiB | 52% | 79 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c>m=4e67t1 3P | 151 KiB | 52.2% | 79 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c>m=4e67t1 3P | 154 KiB | 51.2% | 79 KiB |
| https://martech.condenastdigital.com/lib/martech.js 3P | 118 KiB | 65.9% | 78 KiB |
| https://asset.fwpub1.com/js/fwn.js 3P | 123 KiB | 62.4% | 77 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c>m=4e67t1 3P | 152 KiB | 49.6% | 75 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://media.wired.com/photos/6a6aa9b4122307fc34b52d0a/16:9/w_1280,c_limit/072926_gps-jamming-roswell-flight.gif | Image | 200 | 4073 KiB |
| https://media.wired.com/photos/69eba788c53bb7315821630f/original/pass/WIR_Cutout_2b_Rollover_600x400_02b.gif?format=original | Image | 200 | 899 KiB |
| https://bd1cec50-00d1-4ce9-9572-785857419a1e.edge.permutive.app/1dfc40bb-d155-4f15-970e-99450dbfa0e2-web.js | Script | 200 | 504 KiB |
| https://www.wired.com/verso/static/7892.e219963cfe4ade20def7.js | Script | 200 | 483 KiB |
| https://www.wired.com/verso/static/5553.94a76cb98576c212afb6.js | Script | 200 | 312 KiB |
| https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.js | Script | 200 | 298 KiB |
| https://media.wired.com/photos/6a60ed327c29cf4a0e81421d/1:1/w_1024%2Cc_limit/Measles%2520Kff%25202.jpg | Image | 200 | 276 KiB |
| https://media.wired.com/photos/6a6a5e39bca885f62cd93ebb/16:9/w_1024%2Cc_limit/Uncanny-Valley-Nvidia-Open-Source-AI-Alliance-2285784039.jpg | Image | 200 | 240 KiB |
| https://media.wired.com/photos/645900e34a854832b16fcf7d/1:1/w_1024%2Cc_limit/jason_parham_smj_backchannel_IMG_7268.jpg | Image | 200 | 233 KiB |
| https://media.wired.com/photos/6a633f9337c1de99d55a84c8/1:1/w_1024%2Cc_limit/MicrowaveBeep.jpg | Image | 200 | 231 KiB |
| https://media.wired.com/photos/64efb3c9af4311d908021147/1:1/w_1024%2Cc_limit/WI100123_FF_DiplomacyGame_01.jpg | Image | 200 | 226 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-5HBJC2K&l=dataLayer | Script | 200 | 211 KiB |
| https://media.wired.com/photos/6a6130577c0be82b590f3664/1:1/w_1024%2Cc_limit/07226-msg-wedding-top.jpg | Image | 200 | 207 KiB |
| https://media.wired.com/photos/6a6d14b8b61d0975176f3aa8/3:2/w_1024%2Cc_limit/Security_The%2520OpenAI%2520and%2520Anthropic%2520Hacking%2520Sprees%2520May%2520Have%2520Legal%2520Consequences_v1.jpg | Image | 200 | 202 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607280101/pubads_impl.js?cb=122880053 | Script | 200 | 199 KiB |
| https://media.wired.com/photos/6a67a6ff5eab3f8d3cb1cd9d/1:1/w_1024%2Cc_limit/Boomers-Keep-Giving-Kids-AI-Slop-Books-Business-563558499.jpg | Image | 200 | 183 KiB |
| https://media.wired.com/photos/6a68e96a01173a5bff236fa1/1:1/w_1024%2Cc_limit/AI-Lab-Still-Frighteningly-Easy-to-Jailbreak-Frontier-AI-Models-Business.jpg | Image | 200 | 180 KiB |
| https://media.wired.com/photos/6a4ff016bb93ef8a90a3ad41/1:1/w_1024%2Cc_limit/WEB_26-06-26_ed_Amy%2520Harrity_WIRED%2520Epstein_1960.jpg | Image | 200 | 177 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c>m=4e67t1 | Script | 200 | 170 KiB |
| https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607300101/show_ads_impl_fy2021.js?bust=122880092 | Script | 200 | 165 KiB |
| https://media.wired.com/photos/6a551e560b1a1213ca008787/1:1/w_1024%2Cc_limit/071326_9-Reasons-Kids-Hate-AI-GIF-Yellow.gif | Image | 200 | 164 KiB |
| https://media.wired.com/photos/6a693e3ab3e509eda947fa86/1:1/w_1024%2Cc_limit/politics_republicans_suport_ICE.jpg | Image | 200 | 162 KiB |
| https://www.wired.com/ | Document | 200 | 161 KiB |
| https://media.wired.com/photos/5b16fcb244335046642e3ea6/1:1/w_1024%2Cc_limit/WI070118_FF_WillieBrown_LO_01.jpg | Image | 200 | 158 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c>m=4e67t1 | Script | 200 | 154 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c>m=4e67t1 | Script | 200 | 152 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c>m=4e67t1 | Script | 200 | 152 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c>m=4e67t1 | Script | 200 | 151 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c>m=4e67t1 | Script | 200 | 151 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c>m=4e67t1 | Script | 200 | 150 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 597 ms | 205 ms |
| 807 ms | 187 ms |
| 2159 ms | 74 ms |
| 2237 ms | 69 ms |
| 1537 ms | 65 ms |
| 1109 ms | 53 ms |
| 1945 ms | 52 ms |
| 2576 ms | 52 ms |