www.wired.com

Report from 8/2/2026, 9:57:27 AM https://www.wired.com
Latest run · lab, cold cache
66
8/2/2026
28-day score · p75 · the standard
72
8 runs
▼ latest 6 below the 28-day score
CRR92%latest
SSD84%latest
TC1181 toklatest
TTFUT124 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/wired.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com"><img src="https://agentvitals.dev/badge/wired.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameWIRED
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionWe bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

66
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

92%
CRR Content Recovery Needs work
0.84
SSD Semantic Signal Density Good
1,181 tok
TC Token Cost Good
80 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈9,683 across regions). 42% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
58% · 5,613
Chrome (nav / header / footer)
14.9% · 1,439
Boilerplate (cookie / ad)
5.6% · 544
Other
21.6% · 2,087

Final screenshot

Final screenshot of https://www.wired.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence8% of content requires JS · 92% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 42% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 58%, chrome 14.9%, boilerplate 5.6%, other 21.6%. Only 58% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 65/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: Organization, WebSite, ItemList Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: please log in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

48Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

7892.e219963cfe4ade20def7.js — 483 KiB transferred, 52.6% unused

EvidenceCDP JS coverage: 254 KiB of this bundle is never executed on load.
Impact~-254 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 7892.e219963cfe4ade20def7.js, or drop unused dependencies.
mediumCut third-party weight

googletagmanager.com — 1974 KiB, 13 requests, 297 ms main-thread

EvidenceThird-party is 33.7% of total transfer (324 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 205 ms (8 total)

EvidenceMain thread blocked 205 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

15.5 MB total

Evidence15.5 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

324 third-party requests · 5361 KiB (33.7% of transfer) · 601 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com131974 KiB297 ms
permutive.app2504 KiB
doubleclick.net22318 KiB8 ms
googlesyndication.com13294 KiB37 ms
facebook.net3269 KiB46 ms
bounceexchange.com12256 KiB39 ms
condenastdigital.com4252 KiB21 ms
conde.digital11210 KiB16 ms
tiktok.com9163 KiB
fwpub1.com1123 KiB
adsafeprotected.com16121 KiB43 ms
gladly.com5113 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.wired.com/verso/static/7892.e219963cfe4ade20def7.js483 KiB52.6%254 KiB
https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.js298 KiB54.4%162 KiB
https://www.wired.com/verso/static/5553.94a76cb98576c212afb6.js312 KiB51.1%159 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607300101/show_ads_impl_fy2021.js?bust=122880092 3P165 KiB79.1%131 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607280101/pubads_impl.js?cb=122880053 3P199 KiB57.7%115 KiB
https://www.wired.com/verso/static/4274.941e8b18e2776415911d.js143 KiB77.9%111 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e67t1 3P150 KiB57.1%86 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e67t1 3P170 KiB48.9%83 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_df107a43a42bb70f1bbb1c11ba7a397a.br.js 3P117 KiB69.1%81 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e67t1 3P152 KiB52%79 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e67t1 3P151 KiB52.2%79 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e67t1 3P154 KiB51.2%79 KiB
https://martech.condenastdigital.com/lib/martech.js 3P118 KiB65.9%78 KiB
https://asset.fwpub1.com/js/fwn.js 3P123 KiB62.4%77 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e67t1 3P152 KiB49.6%75 KiB

Network

429Requests
15891 KiBTransferred
119Scripts
33.7%3rd-party
8Long tasks
Image (108)
8593 KiB
Script (119)
6606 KiB
Font (10)
288 KiB
Document (25)
161 KiB
Fetch (105)
158 KiB
XHR (31)
40 KiB
Other (12)
26 KiB
Stylesheet (2)
11 KiB
Ping (17)
7 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://media.wired.com/photos/6a6aa9b4122307fc34b52d0a/16:9/w_1280,c_limit/072926_gps-jamming-roswell-flight.gifImage2004073 KiB
https://media.wired.com/photos/69eba788c53bb7315821630f/original/pass/WIR_Cutout_2b_Rollover_600x400_02b.gif?format=originalImage200899 KiB
https://bd1cec50-00d1-4ce9-9572-785857419a1e.edge.permutive.app/1dfc40bb-d155-4f15-970e-99450dbfa0e2-web.jsScript200504 KiB
https://www.wired.com/verso/static/7892.e219963cfe4ade20def7.jsScript200483 KiB
https://www.wired.com/verso/static/5553.94a76cb98576c212afb6.jsScript200312 KiB
https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.jsScript200298 KiB
https://media.wired.com/photos/6a60ed327c29cf4a0e81421d/1:1/w_1024%2Cc_limit/Measles%2520Kff%25202.jpgImage200276 KiB
https://media.wired.com/photos/6a6a5e39bca885f62cd93ebb/16:9/w_1024%2Cc_limit/Uncanny-Valley-Nvidia-Open-Source-AI-Alliance-2285784039.jpgImage200240 KiB
https://media.wired.com/photos/645900e34a854832b16fcf7d/1:1/w_1024%2Cc_limit/jason_parham_smj_backchannel_IMG_7268.jpgImage200233 KiB
https://media.wired.com/photos/6a633f9337c1de99d55a84c8/1:1/w_1024%2Cc_limit/MicrowaveBeep.jpgImage200231 KiB
https://media.wired.com/photos/64efb3c9af4311d908021147/1:1/w_1024%2Cc_limit/WI100123_FF_DiplomacyGame_01.jpgImage200226 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5HBJC2K&l=dataLayerScript200211 KiB
https://media.wired.com/photos/6a6130577c0be82b590f3664/1:1/w_1024%2Cc_limit/07226-msg-wedding-top.jpgImage200207 KiB
https://media.wired.com/photos/6a6d14b8b61d0975176f3aa8/3:2/w_1024%2Cc_limit/Security_The%2520OpenAI%2520and%2520Anthropic%2520Hacking%2520Sprees%2520May%2520Have%2520Legal%2520Consequences_v1.jpgImage200202 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607280101/pubads_impl.js?cb=122880053Script200199 KiB
https://media.wired.com/photos/6a67a6ff5eab3f8d3cb1cd9d/1:1/w_1024%2Cc_limit/Boomers-Keep-Giving-Kids-AI-Slop-Books-Business-563558499.jpgImage200183 KiB
https://media.wired.com/photos/6a68e96a01173a5bff236fa1/1:1/w_1024%2Cc_limit/AI-Lab-Still-Frighteningly-Easy-to-Jailbreak-Frontier-AI-Models-Business.jpgImage200180 KiB
https://media.wired.com/photos/6a4ff016bb93ef8a90a3ad41/1:1/w_1024%2Cc_limit/WEB_26-06-26_ed_Amy%2520Harrity_WIRED%2520Epstein_1960.jpgImage200177 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e67t1Script200170 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607300101/show_ads_impl_fy2021.js?bust=122880092Script200165 KiB
https://media.wired.com/photos/6a551e560b1a1213ca008787/1:1/w_1024%2Cc_limit/071326_9-Reasons-Kids-Hate-AI-GIF-Yellow.gifImage200164 KiB
https://media.wired.com/photos/6a693e3ab3e509eda947fa86/1:1/w_1024%2Cc_limit/politics_republicans_suport_ICE.jpgImage200162 KiB
https://www.wired.com/Document200161 KiB
https://media.wired.com/photos/5b16fcb244335046642e3ea6/1:1/w_1024%2Cc_limit/WI070118_FF_WillieBrown_LO_01.jpgImage200158 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e67t1Script200154 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e67t1Script200152 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e67t1Script200152 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e67t1Script200151 KiB
https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c&gtm=4e67t1Script200151 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e67t1Script200150 KiB

Long tasks (>50 ms)

StartDuration
597 ms205 ms
807 ms187 ms
2159 ms74 ms
2237 ms69 ms
1537 ms65 ms
1109 ms53 ms
1945 ms52 ms
2576 ms52 ms
Analyzing…
running mobile + desktop · ~30s